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Seo presentation

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  • 1. SEO Links to mentioned resources: http://localiswhereitsat.com/seo-resources/ ‎Thursday, March 21, 13
  • 2. SEO Search Engine Optimization Search Engine MarketingThursday, March 21, 13
  • 3. SEO Consensus view Google, Bing, YahooThursday, March 21, 13
  • 4. Title DescriptionThursday, March 21, 13
  • 5. TITLE TAGS AND DESCRIPTION • Use keywords in title • Title is important in ranking • No more than 70 characters • Description is about getting clicks • 150-160 charactersThursday, March 21, 13
  • 6. WHAT GOOGLE SEESThursday, March 21, 13
  • 7. SEO IN WORDPRESSThursday, March 21, 13
  • 8. SEO IN WORDPRESSThursday, March 21, 13
  • 9. SEO IN WORDPRESSThursday, March 21, 13
  • 10. SEO IN WORDPRESSThursday, March 21, 13
  • 11. SEO IN WORDPRESSThursday, March 21, 13
  • 12. SEO IN WORDPRESS SEO plugins • All in One SEO pack • WordPress SEO (Yoast) • Ultimate SEOThursday, March 21, 13
  • 13. SEO IN WORDPRESS SEO pluginsThursday, March 21, 13
  • 14. SEO IN WORDPRESS SEO pluginsThursday, March 21, 13
  • 15. SEO IN WORDPRESS • Don’t hide your siteThursday, March 21, 13
  • 16. IMPLEMENTING SEO • Some SEO is very easy • One time setup • Time consuming • Change is the only constantThursday, March 21, 13
  • 17. THE WORDPRESS ADVANTAGE • Content is king • Google wants to see deep sites and fresh contentThursday, March 21, 13
  • 18. DIGGING INTO SEOThursday, March 21, 13
  • 19. ORGANIC SEOThursday, March 21, 13
  • 20. UNIVERSAL SEARCHThursday, March 21, 13
  • 21. UNIVERSAL SEARCHThursday, March 21, 13
  • 22. UNIVERSAL SEARCHThursday, March 21, 13
  • 23. KEYWORDS • The word or phrase you are targeting • Keyword research tools • Google AdWords (adwords.google.com)Thursday, March 21, 13
  • 24. Thursday, March 21, 13
  • 25. KEYWORDS • The word or phrase you are targeting • Keyword research tools • Google AdWords • Google autocompleteThursday, March 21, 13
  • 26. KEYWORDS • The word or phrase you are targeting • Keyword research tools • Google AdWords • Google autocomplete • Many others • Use in title, URL, text and alt image tagsThursday, March 21, 13
  • 27. KEYWORDS Long-tail marketing Search volume100,000 75,000 50,000 25,000 0 Samsung phones Samsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 reviewThursday, March 21, 13
  • 28. KEYWORDS Long-tail marketing “The retailing strategy of selling a large number of unique items with relatively small quantities sold of each”Thursday, March 21, 13
  • 29. PAGE RANK • An algorithm designed to assign a value to links and pages • Page Rank as votes • Some pages more important than others • Page rank (votes) is passed to internal and external links • Don’t diluteThursday, March 21, 13
  • 30. PAGE RANK Page A Page B 10 links 50 links 1/10 1/50Thursday, March 21, 13
  • 31. RANKING SIGNALS • On-page factors • Trust & authority • Off-page factors (backlink quality & quantity) • Backlink anchor text (Click here) • Social signals (on-site and off-site) • Traffic and CTR • Registration and hostingThursday, March 21, 13
  • 32. ON-SITE SEO • Keywords (text, title, URL & image alt tags) • Use H1 tag for headline/post titleThursday, March 21, 13
  • 33. ON-SITE SEO • Keywords (text, title & image alt tags) • Use H1 tag for headline/post title • Make internal linking a habitThursday, March 21, 13
  • 34. GETTING LINKS • Link out • Look at competitors (use link: operator)Thursday, March 21, 13
  • 35. GETTING LINKS • Link out • Look at competitors (use link: operator) • Make it easy to share (Jetpack, Share Buttons & Share This) • Make it easy to find your most important content • Evergreen content • Use images, break up contentThursday, March 21, 13
  • 36. OF PANDAS AND PENGUINSThursday, March 21, 13
  • 37. PANDA • First rolled out in February 2011 • Targets low-quality sites • Duplicate content, excessive ads, little content, content farms • Panda ranking factor updated frequentlyThursday, March 21, 13
  • 38. PENGUIN • Announced in April 2012 • Targets “webspam” • Link buying, link networks, links from low-quality sites, over- optimization (use of same keyword phrase) • Updated less frequentlyThursday, March 21, 13
  • 39. PANDA AND PENGUIN • Ranking filters • Not part of algorithm ran for each query • Can slow recovery • Verify which one affected youThursday, March 21, 13
  • 40. PANDA AND PENGUIN PanguinTool.comThursday, March 21, 13
  • 41. CHANGE HAPPENS • Old school SEO was all about getting links • Google has shifted focus to quality contentThursday, March 21, 13
  • 42. QUALITY CONTENT • Write for and do what’s best for your audience • But be aware of SEO • Google guidelines • Provide unique valueThursday, March 21, 13
  • 43. TAKING SEO TO THE NEXT LEVEL: ANALYZE • Don’t be logged in (Ctrl-Shift-N) • Google Analytics (traffic, sources, site speed, search terms, 404s, popular pages, etc.) • Google Webmaster Tools (verify sitemap, external links, search queries) • Paid tools - SEOMoz, Ahrefs, Majestic SEOThursday, March 21, 13
  • 44. TAKING WORDPRESS SEO TO THE NEXT LEVEL • Don’t use ugly permalinks on new sitesThursday, March 21, 13
  • 45. TAKING WORDPRESS SEO TO THE NEXT LEVEL • Don’t use ugly permalinks on new sites • Create an XML sitemap • Check for 404s • Use redirection plugin if needed • Use SEO plugins and set them up properlyThursday, March 21, 13
  • 46. WORDPRESS SEO (YOAST)Thursday, March 21, 13
  • 47. THE <NOINDEX> TAG • Subpages of archives (mysite.com/page/2) • Post types - MediaThursday, March 21, 13
  • 48. THE <NOINDEX> TAG • Subpages of archives (mysite.com/page/2) • Post types - Media • Taxonomy - Tags • Other - Author and Date Archives • <a href=”http://mysite.com/page/2” rel=”noindex”>Thursday, March 21, 13
  • 49. THE <NOFOLLOW> TAG • <a href=”http://someothersite.com” rel=”nofollow”> • Don’t follow • Don’t pass page rank • CommentsThursday, March 21, 13
  • 50. EXPECT CHANGE Advertorials Guest authors Rich Snippets AuthorshipThursday, March 21, 13
  • 51. AUTHORSHIP & RICH SNIPPETSThursday, March 21, 13
  • 52. AUTHORSHIP • Still in beta • plus.google.com/authorship • Link your Google+ profile & your website • SEO plugins simplify it • Relatively easy to implement • No guaranteeThursday, March 21, 13
  • 53. RICH SNIPPETS • AKA microformats • Commonly seen in reviews, recipes and ratings • Data driven • Can be harder to implementThursday, March 21, 13
  • 54. SEO • Basics • Advanced • WordPress • How to avoid trouble • The future of SEOThursday, March 21, 13
  • 55. Rich Owings http://localiswhereitsat.com rich@localiswhereitsat.com Twitter: @localiswhere http://localiswhereitsat.com/seo-resources/Thursday, March 21, 13