SVProdCamp - P Roles & Getting Promoted

Understanding the Next Job Up andGetting Promoted
Rich Mironov

About Rich Mironov
CEO of a stealth startup
Veteran product manager/strategist/executive
Business models, pricing, agile
Organizing product organizations
“The Art of Product Management” and Product Bytes blog
Organized first Product Camp

Roles and Promotions
PM role is different from Director and VP PM
The promotion funnel is narrow
Not an entitlement
Not (just) by being the best at your current job
Do you demonstrate skills/scope beyond your current role
Do you want that next job?

Product
Management
Executives
Development
What Does Product Management Do?
strategy, forecasts, commitments, roadmaps,competitive intelligence
budgets, staff,
targets
market information, priorities,
requirements, roadmaps, MRDs,
personas, user stories…
Field input,
Market feedback
Mktg & Sales
Markets & Customers
software
Segmentation, messages, benefits/features, pricing, qualification, demos…

Mythical PM Organization
VP Products
Dir PM
Dir PM
Pricing
Analyst
Sr PM
PM/PMM
Sr PM
Sr PM
PM
Product Owner
PM/PO
Competitive Analyst
Channel/Partner PM

Starting Bottoms-Up
Product Managers focus on single-productcontent and planning

PM as Individual Contributor
Knows more about product, market, roadmap, competition, use cases, personas, trade-offs than anyone else
Talks benefits with customers; tech with engineers
Relentless communicator of the truth
Timeline: Next 2-4 quarters
Get it done with what you have

"You build your product with the development team and cross-functional organization you have --not the team you might want or wish to have at a later time.”
8

Director of Product Management
Focus on processes, resources and teams
Cross-functional cooperation and priorities
PLM-level trends and market input
Standardization and simplification
Mentor your replacement
Scope
Next 6 quarters
Broad product strategy and budget
Keep the trains running

WWDD?
thinking & acting like a director

VP Products
Focus on aligning strategy, organization and products
Is the company succeeding? Is PM succeeding?
Company-wide issues and disconnects
Market success ($ales)
Scope
3 year trends
Thoughtful member of exec team
How do we build organizational support to do the right things?

WWVPD?

Example: Agile Adoption
VP
“Our competitors using Agile are out-developing us by 30-60%. We need a 12-month executive commitment to invest in Development and PM improvements”
Director
“Here are training and coaches and processes and metrics and tools to move us toward Agile.”
PM
“Let’s review roadmaps, personas, user stories, backlog, acceptance criteria for my product.”

Take-Aways
Organizational levels do different things
Demonstrate skills one level up
Decide what you want

Contact Information
+1-650-315-7394
rich@mironov.com
www.mironov.com
@RichMironov
www.linkedin.com/in/richmironov

http://www.mironov.com	59
http://mironov.com	38

SVProdCamp - P Roles & Getting Promoted

by Rich Mironov on Apr 03, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 97

Statistics

SVProdCamp - P Roles & Getting Promoted — Presentation Transcript