0
Social Media
      Is Reshaping Communication




Rich Maggiani
Solari Communication          © 2009 Solari Communication....
How we used to communicate




                             © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
How we communicate now




                         © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
The Trail Ahead
                  © 2009 Solari Communication. All rights reserved.
Understanding Social Media




                             © 2009 Solari Communication. All rights reserved.
The Rules of Social Media




                            © 2009 Solari Communication. All rights reserved.
Forms of Social Media




                        © 2009 Solari Communication. All rights reserved.
How Social Media Affects Communication




                                © 2009 Solari Communication. All rights reserved.
The Future of Social Media




                             © 2009 Solari Communication. All rights reserved.
a il…
                      t tr
                  t ha
           t on
       t ar
  t’ ss
Le                       © 200...
Understanding Social Media




                             © 2009 Solari Communication. All rights reserved.
It’s all about…




                  © 2009 Solari Communication. All rights reserved.
Conversation.
Two-way, and often
 multidimensional.




                     © 2009 Solari Communication. All rights reser...
Contribution.
Encourage interaction,
positive and negative.




                         © 2009 Solari Communication. All ...
Collaboration.
Promote information exchange among all
     participants; quick and easy.




                             ...
Connection.
Accessing information and people
           with a click.




                              © 2009 Solari Comm...
Community.
  A relationship with others sharing
common attitudes, interests, and goals;
     through regular interaction.
...
Social Media, the definition:
  Communication channels enabling
authentic, personal engagement of one
          human to a...
The Rules of Social Media




                            © 2009 Solari Communication. All rights reserved.
I want, I want …




                   © 2009 Solari Communication. All rights reserved.
To have a say.




                 © 2009 Solari Communication. All rights reserved.
Meaningful dialogue.




                       © 2009 Solari Communication. All rights reserved.
To be engaged and
involved in the process.




                           © 2009 Solari Communication. All rights reserved.
Personal interactions with others.




                                © 2009 Solari Communication. All rights reserved.
To be listened to.




                     © 2009 Solari Communication. All rights reserved.
To help shape what I find useful.




                                © 2009 Solari Communication. All rights reserved.
To connect with others engaged
     in similar activities.




                             © 2009 Solari Communication. A...
Plain talk.




              © 2009 Solari Communication. All rights reserved.
Communication to be
genuine and relevant.




                        © 2009 Solari Communication. All rights reserved.
To conduct business with ethical
companies who work transparently.




                              © 2009 Solari Communi...
To be in partnership.




                        © 2009 Solari Communication. All rights reserved.
National Public Radio asked:

“Why use social media?”




                               © 2009 Solari Communication. All ...
“A method of communication.”




                               © 2009 Solari Communication. All rights reserved.
“You might as well have asked ‘why
      communicate at all?’”




                               © 2009 Solari Communicat...
“So I know I’m not alone.”




                             © 2009 Solari Communication. All rights reserved.
“It’s the new water cooler.”




                               © 2009 Solari Communication. All rights reserved.
“It’s a convincing illusion that
      I have an actual life.”




                                   © 2009 Solari Commun...
Forms of Social Media




                        © 2009 Solari Communication. All rights reserved.
Social Networks

Second Life
Facebook
LinkedIn




                  © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Blogs

Personal
Political
Business
‘Popular’ media
Mainstream media




                   © 2009 Solari Communication. Al...
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Wikis

Wikipedia
wikiHow
Wikia




            © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Forums

Front Porch Forums
Small Business Forums
Board Tracker
Private Forums: Nokia




                    © 2009 Solari...
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Content Communities

del.icio.us
Digg
StumbleUpon
Flickr
YouTube




                      © 2009 Solari Communication. Al...
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Microblogging

Jaiku
FriendFeed
Twitter




                © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Distribution through RSS

Real Simple Syndication
-or-
Rich Site Summary
-or-
RDF Site Summary




                       ...
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Some Perspective




                   © 2009 Solari Communication. All rights reserved.
Median ages:

Facebook   26
Myspace    27
Twitter    31
LinkedIn   40




                © 2009 Solari Communication. All...
How Social Media Affects Communication




                                 © 2009 Solari Communication. All rights reserve...
Aviation Supplies & Academics


       An internal wiki




                                © 2009 Solari Communication. A...
© 2009 Solari Communication. All rights reserved.
Knowledgebase




                © 2009 Solari Communication. All rights reserved.
DATwiki




          © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Motorola


An external wiki




                   © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
92% of employees at Motorola are
    engaged in social media




                              © 2009 Solari Communication...
They post almost
100,000 documents daily.




                           © 2009 Solari Communication. All rights reserved.
Blue Shirt Nation


Employee blogging for community




                              © 2009 Solari Communication. All rig...
© 2009 Solari Communication. All rights reserved.
Normal turnover rates for retail
    employees is 40–60%.




                               © 2009 Solari Communication. ...
Turnover rates for those employees
engaged on Blue Shirt Nation is only 8%.




                                   © 2009 ...
© 2009 Solari Communication. All rights reserved.
ContentNext.org


Social networking




                    © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Twitter


Micro-blogging at 140-characters




                                   © 2009 Solari Communication. All rights ...
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Twitter stats

18–24      19%
25–34      20%
35–44      10%
 45–54     5%
 55–64     4%
 65–        2%




               ...
© 2009 Solari Communication. All rights reserved.
Quality of Tweets

Pointless babble   40.55%
Conversational     37.55%
Pass-along value   8.70%
Self promotion     5.85%
S...
TweetDeck




            © 2009 Solari Communication. All rights reserved.
Customer Service and JetBlue




                               © 2009 Solari Communication. All rights reserved.
Dominos: The Power of Twitter




                                © 2009 Solari Communication. All rights reserved.
Over one million views in two days




                                     © 2009 Solari Communication. All rights reserv...
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
So you want to be a blogger




                              © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Some Rules for Blogging




                          © 2009 Solari Communication. All rights reserved.
Decide on your goal.




                       © 2009 Solari Communication. All rights reserved.
Keep it brief.




                 © 2009 Solari Communication. All rights reserved.
Augment with images.




                       © 2009 Solari Communication. All rights reserved.
Be original.




               © 2009 Solari Communication. All rights reserved.
Show some passion!




                     © 2009 Solari Communication. All rights reserved.
Keep a schedule.




                   © 2009 Solari Communication. All rights reserved.
While blogs are great…
where are all the editors?


        Typos.
Proofing / Rehearsing.
      Relevance.
       Myopia.
...
But…



does it really matter?




                         © 2009 Solari Communication. All rights reserved.
Finding the Time




                   © 2009 Solari Communication. All rights reserved.
Or…

“Is anyone really reading this stuff?”




                                    © 2009 Solari Communication. All rights...
Budget your time;

don’t keep it open all day long.




                               © 2009 Solari Communication. All ri...
Create a networking schedule within your
                  day.




                                 © 2009 Solari Communi...
Don’t get caught up in every conversation;

          choose them wisely.




                                   © 2009 So...
“Un-follow” those who contribute to the
                noise.




                                 © 2009 Solari Communic...
Strategize your contributions to something
           specific or important.




                                   © 2009...
© 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Social Media Technical Communicator




                                 © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Traditional technical communicator




                                © 2009 Solari Communication. All rights reserved.
Interviewer, writer, designer.




                             © 2009 Solari Communication. All rights reserved.
Introvert: leave me alone so I can write.




                                   © 2009 Solari Communication. All rights r...
Hidden in the company.




                         © 2009 Solari Communication. All rights reserved.
Virtually no feedback on user assistance.




                                   © 2009 Solari Communication. All rights r...
Social media technical communicator




                                 © 2009 Solari Communication. All rights reserved.
Interviewer, writer, designer.




                                 © 2009 Solari Communication. All rights reserved.
Extrovert:
     this is my opinion and
this is how you should do this.




                                  © 2009 Solari...
Expert: content for collaboration.




                                 © 2009 Solari Communication. All rights reserved.
Enabler:
soliciting, interacting, gathering
    comments and reactions.




                                 © 2009 Solari...
Interactive, short feedback cycles and
            reaction times.




                                  © 2009 Solari Com...
Facebook




           © 2009 Solari Communication. All rights reserved.
“You hereby grant Facebook an
irrevocable, perpetual, non-exclusive,
transferable, fully paid, worldwide
license (with the...
(a) use, copy, publish, stream, store,
retain, publicly perform or display,
transmit, scan, reformat, modify, edit,
frame,...
(i) Post on or in connection with the
Facebook Service or the promotion
thereof subject only to your privacy
settings or (...
(b) to use your name, likeness and image
for any purpose, including commercial or
advertising, each of (a) and (b) on or i...
You may remove your User Content from
the Site at any time. If you choose to
remove your User Content, the license
granted...
“The following sections will survive any
termination of your use of the Facebook
Service: Prohibited Conduct, User
Content...
Complaints, Indemnity, General
Disclaimers, Limitation on Liability,
Termination and Changes to the
Facebook Service, Arbi...
Trust




        © 2009 Solari Communication. All rights reserved.
The changes in communication
        are profound.




                           © 2009 Solari Communication. All rights ...
Trust has shifted from leaders to peers.




                                    © 2009 Solari Communication. All rights r...
From official messages to conversations.




                                   © 2009 Solari Communication. All rights re...
The Future of Social Media




                             © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
Introducing:
 A YouTube-like video library
A Facebook-like social network
  Social bookmarking service
     Knowledgebase ...
© 2009 Solari Communication. All rights reserved.c
News




       © 2009 Solari Communication. All rights reserved.c
Where people get their news

    37% Online (up 6%)
    29% National TV (down 5%)
    27% Newspapers (down 5%)

    Compar...
Many young adults under 25 get no news


             25% in 2000

             34% in 2009




                          ...
© 2009 Solari Communication. All rights reserved.
Philadelphia Daily News
  filed for bankruptcy

Minneapolis Star Tribune
  filed for Chapter 11

      Boston Globe
losing...
“Eight of the fifty largest daily newspapers
in the United States could cease publication
       in the next eighteen mont...
A thought to consider




                        © 2009 Solari Communication. All rights reserved.
“Social media is here; it’s the wave of the future.”


       Or perhaps, “tsunami of the future”.




                   ...
The Summit




             © 2009 Solari Communication. All rights reserved.
You’ve reached the summit!


Understanding social media
The rules of social media
Forms of social media
How social media a...
Additional Resources




                       © 2009 Solari Communication. All rights reserved.
© 2009 Solari Communication. All rights reserved.
www.solari.net/position-papers-social-media.php




© 2009 Solari Communication. All rights reserved.
www.solari.net/free-resources.php




© 2009 Solari Communication. All rights reserved.
Thank you.




             © 2009 Solari Communication. All rights reserved.
Rich Maggiani
                               Communication Consultant
                               STC Fellow
          ...
Blossoming Flowers




© 2009 Solari Communication. All rights reserved.




                                             ...
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
Solari Social Media Is Reshaping Communication
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Solari Social Media Is Reshaping Communication

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An updated presentation on communication and social media, exploring more issues (such as blogging and privacy).

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Transcript of "Solari Social Media Is Reshaping Communication"

  1. 1. Social Media Is Reshaping Communication Rich Maggiani Solari Communication © 2009 Solari Communication. All rights reserved.
  2. 2. How we used to communicate © 2009 Solari Communication. All rights reserved.
  3. 3. © 2009 Solari Communication. All rights reserved.
  4. 4. © 2009 Solari Communication. All rights reserved.
  5. 5. © 2009 Solari Communication. All rights reserved.
  6. 6. How we communicate now © 2009 Solari Communication. All rights reserved.
  7. 7. © 2009 Solari Communication. All rights reserved.
  8. 8. © 2009 Solari Communication. All rights reserved.
  9. 9. © 2009 Solari Communication. All rights reserved.
  10. 10. © 2009 Solari Communication. All rights reserved.
  11. 11. © 2009 Solari Communication. All rights reserved.
  12. 12. © 2009 Solari Communication. All rights reserved.
  13. 13. © 2009 Solari Communication. All rights reserved.
  14. 14. The Trail Ahead © 2009 Solari Communication. All rights reserved.
  15. 15. Understanding Social Media © 2009 Solari Communication. All rights reserved.
  16. 16. The Rules of Social Media © 2009 Solari Communication. All rights reserved.
  17. 17. Forms of Social Media © 2009 Solari Communication. All rights reserved.
  18. 18. How Social Media Affects Communication © 2009 Solari Communication. All rights reserved.
  19. 19. The Future of Social Media © 2009 Solari Communication. All rights reserved.
  20. 20. a il… t tr t ha t on t ar t’ ss Le © 2009 Solari Communication. All rights reserved.
  21. 21. Understanding Social Media © 2009 Solari Communication. All rights reserved.
  22. 22. It’s all about… © 2009 Solari Communication. All rights reserved.
  23. 23. Conversation. Two-way, and often multidimensional. © 2009 Solari Communication. All rights reserved.
  24. 24. Contribution. Encourage interaction, positive and negative. © 2009 Solari Communication. All rights reserved.
  25. 25. Collaboration. Promote information exchange among all participants; quick and easy. © 2009 Solari Communication. All rights reserved.
  26. 26. Connection. Accessing information and people with a click. © 2009 Solari Communication. All rights reserved.
  27. 27. Community. A relationship with others sharing common attitudes, interests, and goals; through regular interaction. © 2009 Solari Communication. All rights reserved.
  28. 28. Social Media, the definition: Communication channels enabling authentic, personal engagement of one human to another. © 2009 Solari Communication. All rights reserved.
  29. 29. The Rules of Social Media © 2009 Solari Communication. All rights reserved.
  30. 30. I want, I want … © 2009 Solari Communication. All rights reserved.
  31. 31. To have a say. © 2009 Solari Communication. All rights reserved.
  32. 32. Meaningful dialogue. © 2009 Solari Communication. All rights reserved.
  33. 33. To be engaged and involved in the process. © 2009 Solari Communication. All rights reserved.
  34. 34. Personal interactions with others. © 2009 Solari Communication. All rights reserved.
  35. 35. To be listened to. © 2009 Solari Communication. All rights reserved.
  36. 36. To help shape what I find useful. © 2009 Solari Communication. All rights reserved.
  37. 37. To connect with others engaged in similar activities. © 2009 Solari Communication. All rights reserved.
  38. 38. Plain talk. © 2009 Solari Communication. All rights reserved.
  39. 39. Communication to be genuine and relevant. © 2009 Solari Communication. All rights reserved.
  40. 40. To conduct business with ethical companies who work transparently. © 2009 Solari Communication. All rights reserved.
  41. 41. To be in partnership. © 2009 Solari Communication. All rights reserved.
  42. 42. National Public Radio asked: “Why use social media?” © 2009 Solari Communication. All rights reserved.
  43. 43. “A method of communication.” © 2009 Solari Communication. All rights reserved.
  44. 44. “You might as well have asked ‘why communicate at all?’” © 2009 Solari Communication. All rights reserved.
  45. 45. “So I know I’m not alone.” © 2009 Solari Communication. All rights reserved.
  46. 46. “It’s the new water cooler.” © 2009 Solari Communication. All rights reserved.
  47. 47. “It’s a convincing illusion that I have an actual life.” © 2009 Solari Communication. All rights reserved.
  48. 48. Forms of Social Media © 2009 Solari Communication. All rights reserved.
  49. 49. Social Networks Second Life Facebook LinkedIn © 2009 Solari Communication. All rights reserved.
  50. 50. © 2009 Solari Communication. All rights reserved.
  51. 51. © 2009 Solari Communication. All rights reserved.
  52. 52. © 2009 Solari Communication. All rights reserved.
  53. 53. © 2009 Solari Communication. All rights reserved.
  54. 54. Blogs Personal Political Business ‘Popular’ media Mainstream media © 2009 Solari Communication. All rights reserved.
  55. 55. © 2009 Solari Communication. All rights reserved.
  56. 56. © 2009 Solari Communication. All rights reserved.
  57. 57. © 2009 Solari Communication. All rights reserved.
  58. 58. © 2009 Solari Communication. All rights reserved.
  59. 59. Wikis Wikipedia wikiHow Wikia © 2009 Solari Communication. All rights reserved.
  60. 60. © 2009 Solari Communication. All rights reserved.
  61. 61. © 2009 Solari Communication. All rights reserved.
  62. 62. Forums Front Porch Forums Small Business Forums Board Tracker Private Forums: Nokia © 2009 Solari Communication. All rights reserved.
  63. 63. © 2009 Solari Communication. All rights reserved.
  64. 64. © 2009 Solari Communication. All rights reserved.
  65. 65. © 2009 Solari Communication. All rights reserved.
  66. 66. © 2009 Solari Communication. All rights reserved.
  67. 67. Content Communities del.icio.us Digg StumbleUpon Flickr YouTube © 2009 Solari Communication. All rights reserved.
  68. 68. © 2009 Solari Communication. All rights reserved.
  69. 69. © 2009 Solari Communication. All rights reserved.
  70. 70. © 2009 Solari Communication. All rights reserved.
  71. 71. Microblogging Jaiku FriendFeed Twitter © 2009 Solari Communication. All rights reserved.
  72. 72. © 2009 Solari Communication. All rights reserved.
  73. 73. © 2009 Solari Communication. All rights reserved.
  74. 74. © 2009 Solari Communication. All rights reserved.
  75. 75. Distribution through RSS Real Simple Syndication -or- Rich Site Summary -or- RDF Site Summary © 2009 Solari Communication. All rights reserved.
  76. 76. © 2009 Solari Communication. All rights reserved.
  77. 77. © 2009 Solari Communication. All rights reserved.
  78. 78. Some Perspective © 2009 Solari Communication. All rights reserved.
  79. 79. Median ages: Facebook 26 Myspace 27 Twitter 31 LinkedIn 40 © 2009 Solari Communication. All rights reserved.
  80. 80. How Social Media Affects Communication © 2009 Solari Communication. All rights reserved.
  81. 81. Aviation Supplies & Academics An internal wiki © 2009 Solari Communication. All rights reserved.
  82. 82. © 2009 Solari Communication. All rights reserved.
  83. 83. Knowledgebase © 2009 Solari Communication. All rights reserved.
  84. 84. DATwiki © 2009 Solari Communication. All rights reserved.
  85. 85. © 2009 Solari Communication. All rights reserved.
  86. 86. © 2009 Solari Communication. All rights reserved.
  87. 87. Motorola An external wiki © 2009 Solari Communication. All rights reserved.
  88. 88. © 2009 Solari Communication. All rights reserved.
  89. 89. © 2009 Solari Communication. All rights reserved.
  90. 90. © 2009 Solari Communication. All rights reserved.
  91. 91. © 2009 Solari Communication. All rights reserved.
  92. 92. © 2009 Solari Communication. All rights reserved.
  93. 93. 92% of employees at Motorola are engaged in social media © 2009 Solari Communication. All rights reserved.
  94. 94. They post almost 100,000 documents daily. © 2009 Solari Communication. All rights reserved.
  95. 95. Blue Shirt Nation Employee blogging for community © 2009 Solari Communication. All rights reserved.
  96. 96. © 2009 Solari Communication. All rights reserved.
  97. 97. Normal turnover rates for retail employees is 40–60%. © 2009 Solari Communication. All rights reserved.
  98. 98. Turnover rates for those employees engaged on Blue Shirt Nation is only 8%. © 2009 Solari Communication. All rights reserved.
  99. 99. © 2009 Solari Communication. All rights reserved.
  100. 100. ContentNext.org Social networking © 2009 Solari Communication. All rights reserved.
  101. 101. © 2009 Solari Communication. All rights reserved.
  102. 102. © 2009 Solari Communication. All rights reserved.
  103. 103. Twitter Micro-blogging at 140-characters © 2009 Solari Communication. All rights reserved.
  104. 104. © 2009 Solari Communication. All rights reserved.
  105. 105. © 2009 Solari Communication. All rights reserved.
  106. 106. Twitter stats 18–24 19% 25–34 20% 35–44 10% 45–54 5% 55–64 4% 65– 2% © 2009 Solari Communication. All rights reserved.
  107. 107. © 2009 Solari Communication. All rights reserved.
  108. 108. Quality of Tweets Pointless babble 40.55% Conversational 37.55% Pass-along value 8.70% Self promotion 5.85% Spam 3.75% News 3.60% © 2009 Solari Communication. All rights reserved.
  109. 109. TweetDeck © 2009 Solari Communication. All rights reserved.
  110. 110. Customer Service and JetBlue © 2009 Solari Communication. All rights reserved.
  111. 111. Dominos: The Power of Twitter © 2009 Solari Communication. All rights reserved.
  112. 112. Over one million views in two days © 2009 Solari Communication. All rights reserved.
  113. 113. © 2009 Solari Communication. All rights reserved.
  114. 114. © 2009 Solari Communication. All rights reserved.
  115. 115. So you want to be a blogger © 2009 Solari Communication. All rights reserved.
  116. 116. © 2009 Solari Communication. All rights reserved.
  117. 117. © 2009 Solari Communication. All rights reserved.
  118. 118. © 2009 Solari Communication. All rights reserved.
  119. 119. Some Rules for Blogging © 2009 Solari Communication. All rights reserved.
  120. 120. Decide on your goal. © 2009 Solari Communication. All rights reserved.
  121. 121. Keep it brief. © 2009 Solari Communication. All rights reserved.
  122. 122. Augment with images. © 2009 Solari Communication. All rights reserved.
  123. 123. Be original. © 2009 Solari Communication. All rights reserved.
  124. 124. Show some passion! © 2009 Solari Communication. All rights reserved.
  125. 125. Keep a schedule. © 2009 Solari Communication. All rights reserved.
  126. 126. While blogs are great… where are all the editors? Typos. Proofing / Rehearsing. Relevance. Myopia. © 2009 Solari Communication. All rights reserved.
  127. 127. But… does it really matter? © 2009 Solari Communication. All rights reserved.
  128. 128. Finding the Time © 2009 Solari Communication. All rights reserved.
  129. 129. Or… “Is anyone really reading this stuff?” © 2009 Solari Communication. All rights reserved.
  130. 130. Budget your time; don’t keep it open all day long. © 2009 Solari Communication. All rights reserved.
  131. 131. Create a networking schedule within your day. © 2009 Solari Communication. All rights reserved.
  132. 132. Don’t get caught up in every conversation; choose them wisely. © 2009 Solari Communication. All rights reserved.
  133. 133. “Un-follow” those who contribute to the noise. © 2009 Solari Communication. All rights reserved.
  134. 134. Strategize your contributions to something specific or important. © 2009 Solari Communication. All rights reserved.
  135. 135. © 2009 Solari Communication. All rights reserved.
  136. 136. © 2009 Solari Communication. All rights reserved.
  137. 137. Social Media Technical Communicator © 2009 Solari Communication. All rights reserved.
  138. 138. © 2009 Solari Communication. All rights reserved.
  139. 139. Traditional technical communicator © 2009 Solari Communication. All rights reserved.
  140. 140. Interviewer, writer, designer. © 2009 Solari Communication. All rights reserved.
  141. 141. Introvert: leave me alone so I can write. © 2009 Solari Communication. All rights reserved.
  142. 142. Hidden in the company. © 2009 Solari Communication. All rights reserved.
  143. 143. Virtually no feedback on user assistance. © 2009 Solari Communication. All rights reserved.
  144. 144. Social media technical communicator © 2009 Solari Communication. All rights reserved.
  145. 145. Interviewer, writer, designer. © 2009 Solari Communication. All rights reserved.
  146. 146. Extrovert: this is my opinion and this is how you should do this. © 2009 Solari Communication. All rights reserved.
  147. 147. Expert: content for collaboration. © 2009 Solari Communication. All rights reserved.
  148. 148. Enabler: soliciting, interacting, gathering comments and reactions. © 2009 Solari Communication. All rights reserved.
  149. 149. Interactive, short feedback cycles and reaction times. © 2009 Solari Communication. All rights reserved.
  150. 150. Facebook © 2009 Solari Communication. All rights reserved.
  151. 151. “You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to… © 2009 Solari Communication. All rights reserved.
  152. 152. (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you… © 2009 Solari Communication. All rights reserved.
  153. 153. (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and… © 2009 Solari Communication. All rights reserved.
  154. 154. (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof. … © 2009 Solari Communication. All rights reserved.
  155. 155. You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.” © 2009 Solari Communication. All rights reserved.
  156. 156. “The following sections will survive any termination of your use of the Facebook Service: Prohibited Conduct, User Content, Your Privacy Practices, Gift Credits, Ownership; Proprietary Rights, Licenses, Submissions, User Disputes;… © 2009 Solari Communication. All rights reserved.
  157. 157. Complaints, Indemnity, General Disclaimers, Limitation on Liability, Termination and Changes to the Facebook Service, Arbitration, Governing Law; Venue and Jurisdiction and Other.” © 2009 Solari Communication. All rights reserved.
  158. 158. Trust © 2009 Solari Communication. All rights reserved.
  159. 159. The changes in communication are profound. © 2009 Solari Communication. All rights reserved.
  160. 160. Trust has shifted from leaders to peers. © 2009 Solari Communication. All rights reserved.
  161. 161. From official messages to conversations. © 2009 Solari Communication. All rights reserved.
  162. 162. The Future of Social Media © 2009 Solari Communication. All rights reserved.
  163. 163. © 2009 Solari Communication. All rights reserved.
  164. 164. Introducing: A YouTube-like video library A Facebook-like social network Social bookmarking service Knowledgebase wiki 3-D virtual world for training © 2009 Solari Communication. All rights reserved.c
  165. 165. © 2009 Solari Communication. All rights reserved.c
  166. 166. News © 2009 Solari Communication. All rights reserved.c
  167. 167. Where people get their news 37% Online (up 6%) 29% National TV (down 5%) 27% Newspapers (down 5%) Compared to two years ago © 2009 Solari Communication. All rights reserved.
  168. 168. Many young adults under 25 get no news 25% in 2000 34% in 2009 © 2009 Solari Communication. All rights reserved.
  169. 169. © 2009 Solari Communication. All rights reserved.
  170. 170. Philadelphia Daily News filed for bankruptcy Minneapolis Star Tribune filed for Chapter 11 Boston Globe losing $1 million a week © 2009 Solari Communication. All rights reserved.
  171. 171. “Eight of the fifty largest daily newspapers in the United States could cease publication in the next eighteen months.” Wall Street Journal (online) © 2009 Solari Communication. All rights reserved.
  172. 172. A thought to consider © 2009 Solari Communication. All rights reserved.
  173. 173. “Social media is here; it’s the wave of the future.” Or perhaps, “tsunami of the future”. © 2009 Solari Communication. All rights reserved.
  174. 174. The Summit © 2009 Solari Communication. All rights reserved.
  175. 175. You’ve reached the summit! Understanding social media The rules of social media Forms of social media How social media affects communication The future of social media © 2009 Solari Communication. All rights reserved.
  176. 176. Additional Resources © 2009 Solari Communication. All rights reserved.
  177. 177. © 2009 Solari Communication. All rights reserved.
  178. 178. www.solari.net/position-papers-social-media.php © 2009 Solari Communication. All rights reserved.
  179. 179. www.solari.net/free-resources.php © 2009 Solari Communication. All rights reserved.
  180. 180. Thank you. © 2009 Solari Communication. All rights reserved.
  181. 181. Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 802.879.9330 rich.maggiani@solari.net www.solari.net www.solari.net/toward-humanity Follow me on Twitter: @richmaggiani Invite me to connect: www.linkedin.com/in/richmaggiani © 2009. All rights reserved.
  182. 182. Blossoming Flowers © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.
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