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Social Media: Present and Future
 

Social Media: Present and Future

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Review the current status of social media, how it is being used in communication, and what the future might look like.

Review the current status of social media, how it is being used in communication, and what the future might look like.

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    Social Media: Present and Future Social Media: Present and Future Presentation Transcript

    • Social Media: Present and Future Rich Maggiani Solari Communication © 2010 Solari Communication. All rights reserved.
    • How we used to communicate © 2010 Solari Communication. All rights reserved.
    • 5,000+ years old © 2009 Solari Communication. All rights reserved.
    • 560 years old
    • 135 years old © 2009 Solari Communication. All rights reserved.
    • Forever © 2010 Solari Communication. All rights reserved.
    • How we communicate now © 2010 Solari Communication. All rights reserved.
    • 7 years old
    • The Trail Ahead The State of Social Media Understanding Social Media The Rules of Social Media How Communication Is Affected The Future of Social Media © 2010 Solari Communication. All rights reserved.
    • The Trail Ahead The State of Social Media Understanding Social Media The Rules of Social Media How Communication Is Affected The Future of Social Media © 2010 Solari Communication. All rights reserved.
    • Social media has become the most dominant means of communicating in history. © 2010 Solari Communication. All rights reserved.
    • Email © 2010 Solari Communication. All rights reserved.
    • 39 years old © 2010 Solari Communication. All rights reserved.
    • Blogs © 2010 Solari Communication. All rights reserved.
    • 11 years old © 2009 Solari Communication. All rights reserved.
    • Wikis © 2010 Solari Communication. All rights reserved.
    • 8 years old
    • Professional Networks © 2010 Solari Communication. All rights reserved.
    • 7 years old
    • Social Networks © 2010 Solari Communication. All rights reserved.
    • 6 years old © 2009 Solari Communication. All rights reserved.
    • Content Communities © 2010 Solari Communication. All rights reserved.
    • 5 years old
    • Micro-Blogging © 2010 Solari Communication. All rights reserved.
    • 4 years old © 2009 Solari Communication. All rights reserved.
    • Sweden Israel Switzerland Ireland Norway, and Panama © 2010 Solari Communication. All rights reserved.
    • Some Perspective © 2010 Solari Communication. All rights reserved.
    • Median ages: 2010 2009 Facebook 38 26 Myspace 32 27 Twitter 39 31 LinkedIn 44 40 © 2010 Solari Communication. All rights reserved.
    • The Trail Ahead The State of Social Media Understanding Social Media The Rules of Social Media How Communication Is Affected The Future of Social Media © 2010 Solari Communication. All rights reserved.
    • It’s all about… © 2010 Solari Communication. All rights reserved.
    • Conversation. Two-way, and often multidimensional. © 2010 Solari Communication. All rights reserved.
    • Contribution. Encourage interaction, positive and negative. © 2010 Solari Communication. All rights reserved.
    • Collaboration. Promote information exchange among all participants; quick and easy. © 2010 Solari Communication. All rights reserved.
    • Connection. Accessing information and people with a click. © 2010 Solari Communication. All rights reserved.
    • Community. A relationship with others sharing common attitudes, interests, and goals; through regular interaction. © 2010 Solari Communication. All rights reserved.
    • Social Media, the definition: Communication channels enabling authentic, personal engagement of one human to another. © 2010 Solari Communication. All rights reserved.
    • The Trail Ahead The State of Social Media Understanding Social Media The Rules of Social Media How Communication Is Affected The Future of Social Media © 2010 Solari Communication. All rights reserved.
    • I want, I want … © 2010 Solari Communication. All rights reserved.
    • To have a say. © 2010 Solari Communication. All rights reserved.
    • Meaningful dialogue. © 2010 Solari Communication. All rights reserved.
    • To be engaged and involved in the process. © 2010 Solari Communication. All rights reserved.
    • Personal interactions with others. © 2010 Solari Communication. All rights reserved.
    • To be listened to. © 2010 Solari Communication. All rights reserved.
    • To help shape what I find useful. © 2010 Solari Communication. All rights reserved.
    • To connect with others engaged in similar activities. © 2010 Solari Communication. All rights reserved.
    • Plain talk. © 2010 Solari Communication. All rights reserved.
    • Communication to be genuine and relevant. © 2010 Solari Communication. All rights reserved.
    • To conduct business with ethical companies who work transparently. © 2010 Solari Communication. All rights reserved.
    • To be in partnership. © 2010 Solari Communication. All rights reserved.
    • National Public Radio asked: “Why use social media?” © 2010 Solari Communication. All rights reserved.
    • “A method of communication.” © 2010 Solari Communication. All rights reserved.
    • “You might as well have asked ‘why communicate at all?’” © 2010 Solari Communication. All rights reserved.
    • “So I know I’m not alone.” © 2010 Solari Communication. All rights reserved.
    • “It’s the new water cooler.” © 2010 Solari Communication. All rights reserved.
    • “It’s a convincing illusion that I have an actual life.” © 2010 Solari Communication. All rights reserved.
    • The Trail Ahead The State of Social Media Understanding Social Media The Rules of Social Media How Communication Is Affected The Future of Social Media © 2010 Solari Communication. All rights reserved.
    • Aviation Supplies & Academics An internal wiki © 2010 Solari Communication. All rights reserved.
    • Product Knowledgebase
    • DATwiki
    • Motorola An external wiki © 2010 Solari Communication. All rights reserved.
    • 92% of employees at Motorola are engaged in social media © 2010 Solari Communication. All rights reserved.
    • They post almost 100,000 documents daily. © 2010 Solari Communication. All rights reserved.
    • Blue Shirt Nation Employee blogging for community © 2010 Solari Communication. All rights reserved.
    • Normal turnover rates for retail employees is 40–60%. © 2010 Solari Communication. All rights reserved.
    • Turnover rates for those employees engaged on Blue Shirt Nation is only 8%. © 2010 Solari Communication. All rights reserved.
    • ContentNext.org Social networking © 2010 Solari Communication. All rights reserved.
    • Twitter Micro-blogging at 140-characters © 2010 Solari Communication. All rights reserved.
    • Dominos: The Power of Twitter
    • Over one million views in two days
    • Domino’s Official Response © 2010 Solari Communication. All rights reserved.
    • Never once during the two-minute video did Mr Doyle look into the camera. © 2010 Solari Communication. All rights reserved.
    • Which in no small way made Domino’s completely change the recipe for its pizza. © 2010 Solari Communication. All rights reserved.
    • Finding the Time © 2010 Solari Communication. All rights reserved.
    • Or… “Is anyone really reading this stuff? © 2010 Solari Communication. All rights reserved.
    • Budget your time; don’t keep it open all day long. © 2010 Solari Communication. All rights reserved.
    • Create a networking schedule within your day. © 2010 Solari Communication. All rights reserved.
    • Don’t get caught up in every conversation; choose them wisely. © 2010 Solari Communication. All rights reserved.
    • “Un-follow” those who contribute to the noise. © 2010 Solari Communication. All rights reserved.
    • Strategize your contributions to something specific or important. © 2010 Solari Communication. All rights reserved.
    • © 2009 Solari Communication. All rights reserved.
    • © 2009 Solari Communication. All rights reserved.
    • Social Media Technical Communicator © 2010 Solari Communication. All rights reserved.
    • © 2010 Solari Communication. All rights reserved.
    • Traditional technical communicator © 2010 Solari Communication. All rights reserved.
    • Interviewer, writer, designer. © 2010 Solari Communication. All rights reserved.
    • Introvert: leave me alone so I can write. © 2010 Solari Communication. All rights reserved.
    • Hidden in the company. © 2010 Solari Communication. All rights reserved.
    • Virtually no feedback on user assistance. © 2010 Solari Communication. All rights reserved.
    • Social media technical communicator © 2010 Solari Communication. All rights reserved.
    • Interviewer, writer, designer. © 2010 Solari Communication. All rights reserved.
    • Extrovert: this is my opinion and this is how you should do this. © 2010 Solari Communication. All rights reserved.
    • Expert: content for collaboration. © 2010 Solari Communication. All rights reserved.
    • Enabler: soliciting, interacting, gathering comments and reactions. © 2010 Solari Communication. All rights reserved.
    • Interactive, short feedback cycles and reaction times. © 2010 Solari Communication. All rights reserved.
    • Facebook © 2010 Solari Communication. All rights reserved.
    • “You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to… © 2010 Solari Communication. All rights reserved.
    • (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you… © 2010 Solari Communication. All rights reserved.
    • (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and… © 2010 Solari Communication. All rights reserved.
    • (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof. … © 2010 Solari Communication. All rights reserved.
    • You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.” © 2010 Solari Communication. All rights reserved.
    • “The following sections will survive any termination of your use of the Facebook Service: Prohibited Conduct, User Content, Your Privacy Practices, Gift Credits, Ownership; Proprietary Rights, Licenses, Submissions, User Disputes;… © 2010 Solari Communication. All rights reserved.
    • Complaints, Indemnity, General Disclaimers, Limitation on Liability, Termination and Changes to the Facebook Service, Arbitration, Governing Law; Venue and Jurisdiction and Other.” © 2010 Solari Communication. All rights reserved.
    • Trust © 2010 Solari Communication. All rights reserved.
    • The changes in communication are profound. © 2010 Solari Communication. All rights reserved.
    • Trust has shifted from leaders to peers. © 2010 Solari Communication. All rights reserved.
    • From official messages to conversations. © 2010 Solari Communication. All rights reserved.
    • The Trail Ahead The State of Social Media Understanding Social Media The Rules of Social Media How Communication Is Affected The Future of Social Media © 2010 Solari Communication. All rights reserved.
    • Introducing: A YouTube-like video library A Facebook-like social network Social bookmarking service Knowledgebase wiki 3-D virtual world for training © 2010 Solari Communication. All rights reserved.
    • © 2010 Solari Communication. All rights reserved.
    • News © 2010 Solari Communication. All rights reserved.
    • Where people get their news 37% Online (up 6%) 29% National TV (down 5%) 27% Newspapers (down 5%) Compared to two years ago © 2010 Solari Communication. All rights reserved.
    • Many young adults under 25 get no news 25% in 2000 34% in 2009 © 2010 Solari Communication. All rights reserved.
    • Philadelphia Daily News filed for bankruptcy Minneapolis Star Tribune filed for Chapter 11 Boston Globe losing $1 million a week © 2010 Solari Communication. All rights reserved.
    • “Eight of the fifty largest daily newspapers in the United States could cease publication in the next eighteen months.” Wall Street Journal (online) © 2010 Solari Communication. All rights reserved.
    • A final thought to consider: © 2010 Solari Communication. All rights reserved.
    • Social media is here to stay. It’s the wave of the future. © 2010 Solari Communication. All rights reserved.
    • We’ve Reached the Summit © 2010 Solari Communication. All rights reserved.
    • The Trail Behind The State of Social Media Understanding Social Media The Rules of Social Media How Communication Is Affected The Future of Social Media © 2010 Solari Communication. All rights reserved.
    • Additional Resources © 2010 Solari Communication. All rights reserved.
    • © 2009 Solari Communication. All rights reserved.
    • www.solari.net/position-papers-social-media.php
    • www.solari.net/subscribe.php
    • Thank you. © 2010 Solari Communication. All rights reserved.
    • Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 802.879.9330 rich.maggiani@solari.net www.solari.net www.solari.net/toward-humanity Follow me on Twitter: @richmaggiani Invite me to connect: www.linkedin.com/in/richmaggiani © 2010 Solari Communication. All rights reserved.
    • On second thought… Allow me to revise my previous statement: © 2010 Solari Communication. All rights reserved.
    • Social media is not only here to stay. It’s the tsunami of the present. © 2010 Solari Communication. All rights reserved.
    • Blossoming Flowers © 2010 Solari Communication. All rights reserved. © 2010 Solari Communication. All rights reserved.