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Social Media And Its Effect On Communication

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    Social Media And Its Effect On Communication - Presentation Transcript

    1. Social Media and Its Effect on Communication Rich Maggiani Solari Communication © 2009 Solari Communication. All rights reserved.
    2. How we used to communicate © 2009 Solari Communication. All rights reserved.
    3. © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.
    4. © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.
    5. © 2009 Solari Communication. All rights reserved.
    6. How we communicate now © 2009 Solari Communication. All rights reserved.
    7. © 2009 Solari Communication. All rights reserved.
    8. © 2009 Solari Communication. All rights reserved.
    9. Email © 2009 Solari Communication. All rights reserved.
    10. © 2009 Solari Communication. All rights reserved.
    11. © 2009 Solari Communication. All rights reserved.
    12. Text messaging © 2009 Solari Communication. All rights reserved.
    13. © 2009 Solari Communication. All rights reserved.
    14. The Trail Ahead © 2009 Solari Communication. All rights reserved.
    15. Understanding Social Media © 2009 Solari Communication. All rights reserved.
    16. The Rules of Social Media © 2009 Solari Communication. All rights reserved.
    17. Forms of Social Media © 2009 Solari Communication. All rights reserved.
    18. How Social Media Affects Communication © 2009 Solari Communication. All rights reserved.
    19. The Future of Social Media © 2009 Solari Communication. All rights reserved.
    20. il… tra t ha t on rt a st t’s e L © 2009 Solari Communication. All rights reserved.
    21. Understanding Social Media © 2009 Solari Communication. All rights reserved.
    22. It’s all about… © 2009 Solari Communication. All rights reserved.
    23. Conversation. Two-way, and often multidimensional. © 2009 Solari Communication. All rights reserved.
    24. Contribution. Encourage interaction, positive and negative. © 2009 Solari Communication. All rights reserved.
    25. Collaboration. Promote information exchange among all participants; quick and easy. © 2009 Solari Communication. All rights reserved.
    26. Connection. Accessing information and people with a click. © 2009 Solari Communication. All rights reserved.
    27. Community. A relationship with others sharing common attitudes, interests, and goals; through regular interaction. © 2009 Solari Communication. All rights reserved.
    28. Social Media, the definition: Communication channels enabling authentic, personal engagement of one human to another. © 2009 Solari Communication. All rights reserved.
    29. The Rules of Social Media © 2009 Solari Communication. All rights reserved.
    30. I want, I want … © 2009 Solari Communication. All rights reserved.
    31. To have a say. © 2009 Solari Communication. All rights reserved.
    32. Meaningful dialogue. © 2009 Solari Communication. All rights reserved.
    33. To be engaged and involved in the process. © 2009 Solari Communication. All rights reserved.
    34. Personal interactions with others. © 2009 Solari Communication. All rights reserved.
    35. To be listened to. © 2009 Solari Communication. All rights reserved.
    36. To help shape what I find useful. © 2009 Solari Communication. All rights reserved.
    37. To connect with others engaged in similar activities. © 2009 Solari Communication. All rights reserved.
    38. Plain talk. © 2009 Solari Communication. All rights reserved.
    39. Communication to be genuine and relevant. © 2009 Solari Communication. All rights reserved.
    40. To conduct business with ethical companies who work transparently. © 2009 Solari Communication. All rights reserved.
    41. To be in partnership. © 2009 Solari Communication. All rights reserved.
    42. National Public Radio asked: “Why use social media?” © 2009 Solari Communication. All rights reserved.
    43. “A method of communication.” © 2009 Solari Communication. All rights reserved.
    44. “You might as well have asked ‘why communicate at all?’” © 2009 Solari Communication. All rights reserved.
    45. “So I know I’m not alone.” © 2009 Solari Communication. All rights reserved.
    46. “It’s the new water cooler.” © 2009 Solari Communication. All rights reserved.
    47. “It’s a convincing illusion that I have an actual life.” © 2009 Solari Communication. All rights reserved.
    48. Forms of Social Media © 2009 Solari Communication. All rights reserved.
    49. Social Networks: Facebook MySpace Second Life LinkedIn © 2009 Solari Communication. All rights reserved.
    50. Facebook © 2009 Solari Communication. All rights reserved.
    51. MySpace © 2009 Solari Communication. All rights reserved.
    52. Second Life © 2009 Solari Communication. All rights reserved.
    53. LinkedIn © 2009 Solari Communication. All rights reserved.
    54. LinkedIn Groups © 2009 Solari Communication. All rights reserved.
    55. Blogs: Personal Political Business ‘Popular’ media Mainstream media © 2009 Solari Communication. All rights reserved.
    56. My Family Loves It (personal) © 2009 Solari Communication. All rights reserved.
    57. MediaLens (political) © 2009 Solari Communication. All rights reserved.
    58. Blog Maverick (business) © 2009 Solari Communication. All rights reserved.
    59. Hecklerspray (‘popular’ media) © 2009 Solari Communication. All rights reserved.
    60. BBC (mainstream media) © 2009 Solari Communication. All rights reserved.
    61. Wikis: Wikipedia Wikia wikiHow © 2009 Solari Communication. All rights reserved.
    62. Wikipedia © 2009 Solari Communication. All rights reserved.
    63. wikiHow © 2009 Solari Communication. All rights reserved.
    64. Wikia © 2009 Solari Communication. All rights reserved.
    65. Forums: Community Forums BoardTracker Nokia © 2009 Solari Communication. All rights reserved.
    66. Community Forums © 2009 Solari Communication. All rights reserved.
    67. BoardTracker © 2009 Solari Communication. All rights reserved.
    68. © 2009 Solari Communication. All rights reserved.
    69. Content Communities: Flickr del.icio.us Digg YouTube © 2009 Solari Communication. All rights reserved.
    70. Flickr © 2009 Solari Communication. All rights reserved.
    71. del.icio.us © 2009 Solari Communication. All rights reserved.
    72. Digg © 2009 Solari Communication. All rights reserved.
    73. YouTube © 2009 Solari Communication. All rights reserved.
    74. Microblogging: Twitter Pownce Jaiku © 2009 Solari Communication. All rights reserved.
    75. Twitter © 2009 Solari Communication. All rights reserved.
    76. Pownce © 2009 Solari Communication. All rights reserved.
    77. Jaiku © 2009 Solari Communication. All rights reserved.
    78. Distribution through RSS: Real Simple Syndication -or- Rich Site Summary -or- RDF Site Summary © 2009 Solari Communication. All rights reserved.
    79. Some Statistics © 2009 Solari Communication. All rights reserved.
    80. Median ages: Facebook 26 Myspace 27 Twitter 31 LinkedIn 40 © 2009 Solari Communication. All rights reserved.
    81. How Social Media Affects Communication © 2009 Solari Communication. All rights reserved.
    82. Aviation Supplies & Academics An internal wiki © 2009 Solari Communication. All rights reserved.
    83. © 2009 Solari Communication. All rights reserved.
    84. Knowledgebase © 2009 Solari Communication. All rights reserved.
    85. DATwiki © 2009 Solari Communication. All rights reserved.
    86. © 2009 Solari Communication. All rights reserved.
    87. © 2009 Solari Communication. All rights reserved.
    88. Motorola An external wiki © 2009 Solari Communication. All rights reserved.
    89. © 2009 Solari Communication. All rights reserved.
    90. © 2009 Solari Communication. All rights reserved.
    91. © 2009 Solari Communication. All rights reserved.
    92. © 2009 Solari Communication. All rights reserved.
    93. © 2009 Solari Communication. All rights reserved.
    94. 92% of employees at Motorola are engaged in social media © 2009 Solari Communication. All rights reserved.
    95. They post almost 100,000 documents daily. © 2009 Solari Communication. All rights reserved.
    96. Coca-Cola Blog Employee blogging about values © 2009 Solari Communication. All rights reserved.
    97. © 2009 Solari Communication. All rights reserved.
    98. Took “the pulse of employees on key company values” © 2009 Solari Communication. All rights reserved.
    99. They even had a t-shirt: “Have you blogged today?” © 2009 Solari Communication. All rights reserved.
    100. Blue Shirt Nation Employee blogging for community © 2009 Solari Communication. All rights reserved.
    101. © 2009 Solari Communication. All rights reserved.
    102. Normal turnover rates for retail employees is 40–60%. © 2009 Solari Communication. All rights reserved.
    103. Turnover rates for those employees engaged on Blue Shirt Nation is only 8%. © 2009 Solari Communication. All rights reserved.
    104. © 2009 Solari Communication. All rights reserved.
    105. Business Blogging © 2009 Solari Communication. All rights reserved.
    106. © 2009 Solari Communication. All rights reserved.
    107. © 2009 Solari Communication. All rights reserved.
    108. © 2009 Solari Communication. All rights reserved.
    109. © 2009 Solari Communication. All rights reserved.
    110. © 2009 Solari Communication. All rights reserved.
    111. Geekbrief TV Video blogging © 2009 Solari Communication. All rights reserved.
    112. © 2009 Solari Communication. All rights reserved.
    113. While blogs are great… where are all the editors? Typos Proofing / Rehearsing Relevance Myopia © 2009 Solari Communication. All rights reserved.
    114. Mayo Clinic Content-rich © 2009 Solari Communication. All rights reserved.
    115. © 2009 Solari Communication. All rights reserved.
    116. © 2009 Solari Communication. All rights reserved.
    117. © 2009 Solari Communication. All rights reserved.
    118. © 2009 Solari Communication. All rights reserved.
    119. © 2009 Solari Communication. All rights reserved.
    120. © 2009 Solari Communication. All rights reserved.
    121. © 2009 Solari Communication. All rights reserved.
    122. ContentNext.org Social networking © 2009 Solari Communication. All rights reserved.
    123. © 2009 Solari Communication. All rights reserved.
    124. © 2009 Solari Communication. All rights reserved.
    125. Twitter Micro-blogging at 140-characters © 2009 Solari Communication. All rights reserved.
    126. © 2009 Solari Communication. All rights reserved.
    127. © 2009 Solari Communication. All rights reserved.
    128. © 2009 Solari Communication. All rights reserved.
    129. Some Twitter stats: 70% joined in 2008 Grown 600% in 2008 5,000–10,000 new accounts per day 4–5 million users © 2009 Solari Communication. All rights reserved.
    130. More Twitter stats: 18–24 19% 25–34 20% 35–44 10% 45–54 5% 55–64 4% 65– 2% © 2009 Solari Communication. All rights reserved.
    131. Top 10 Twitter Tips for Beginners 1. Shrink your URLs (by using a URL- shortening service). 2. RT = Retweet. 3. Direct message with Twitter’s DM function. 4. Use the @ sign in front of the recipient’s Twitter name. 5. Search for your friends. © 2009 Solari Communication. All rights reserved.
    132. 6. Categorize your tweets for added visibility. 7. Share pictures. 8. Tweet from your phone. 9. Pick a good desktop client to better manage your tweets. 10. Download a mobile client (same reason). http://www.pcmag.com/article2/0,2817,2341109,00.asp © 2009 Solari Communication. All rights reserved.
    133. Ten Things You Can Do with Twitter 1. Find your friends. 2. Follow your friends and make new ones. 3. Follow keywords. 4. Track your candidate’s campaign. 5. Stay abreast of emergency situations. © 2009 Solari Communication. All rights reserved.
    134. 6. Update your Goggle calendar. 7. Organize your life. 8. Update your Facebook status. 9. Promote your blog or service. 10. Read the latest news updates. http://www.fastcompany.com/multimedia/slideshows/content/ten-things- twitter.html?page=7 © 2009 Solari Communication. All rights reserved.
    135. Twitter Etiquette: Fives Do’s and Don’ts 1. Follow and un-follow people judiciously and boldly. 2. Be up front about your Twitter aspirations. 3. Be personal (to a point). 4. Reciprocate gracefully. 5. Use the direct message correctly. http://livefromnj.com/2009/03/02/twitter-etiquette-five-dos-and-donts © 2009 Solari Communication. All rights reserved.
    136. Fives Rules for Keeping Twitter Use Under Control 1. Don’t post and read at the same time. 2. Set alerts or blocks on Twitter usage. 3. Follow those who won’t create another inbox, or follow everyone. 4. Don’t post unless you add more value than the attention you consume. 5. Do interact, but don’t try to respond to everyone. http://www.fourhourworkweek.com/blog/2009/02/25/how-to-use-twitter- without-twitter-owning-you-5-tips/ © 2009 Solari Communication. All rights reserved.
    137. Seven Steps to Promote Your Business Using Twitter Step 1. Import your contacts. Step 2. Make sure that your profile is complete. Step 3. Understand the dynamics of Twitter. Step 4. Build your followers base. © 2009 Solari Communication. All rights reserved.
    138. Step 5. Balance your followers/following ratio. Step 6. Make it worthwhile to follow you. Step 7. Learn from the best. http://livefromnj.com/2009/03/03/twitter-marketing-7-steps-to-promote-your- business-using-twitter/ © 2009 Solari Communication. All rights reserved.
    139. Customer Service and JetBlue © 2009 Solari Communication. All rights reserved.
    140. Trust © 2009 Solari Communication. All rights reserved.
    141. The changes in communication are profound. © 2009 Solari Communication. All rights reserved.
    142. Trust has shifted from leaders to peers. © 2009 Solari Communication. All rights reserved.
    143. From official messages to conversations. © 2009 Solari Communication. All rights reserved.
    144. Social Media Technical Communicator © 2009 Solari Communication. All rights reserved.
    145. http://www.solari.net/articles.php © 2009 Solari Communication. All rights reserved.
    146. Traditional technical communicator © 2009 Solari Communication. All rights reserved.
    147. Interviewer, writer, designer. © 2009 Solari Communication. All rights reserved.
    148. Introvert: leave me alone so I can write. © 2009 Solari Communication. All rights reserved.
    149. Hidden in the company. © 2009 Solari Communication. All rights reserved.
    150. Virtually no feedback on user assistance. © 2009 Solari Communication. All rights reserved.
    151. Social media technical communicator © 2009 Solari Communication. All rights reserved.
    152. Interviewer, writer, designer. © 2009 Solari Communication. All rights reserved.
    153. Extrovert: this is my opinion and this is how you should do this. © 2009 Solari Communication. All rights reserved.
    154. Expert: content for collaboration. © 2009 Solari Communication. All rights reserved.
    155. Enabler: soliciting, interacting, gathering comments and reactions. © 2009 Solari Communication. All rights reserved.
    156. Interactive, short feedback cycles and reaction times. © 2009 Solari Communication. All rights reserved.
    157. The Future of Social Media © 2009 Solari Communication. All rights reserved.
    158. © 2009 Solari Communication. All rights reserved.
    159. March 2003–March 2007 © 2009 Solari Communication. All rights reserved.
    160. Trends © 2009 Solari Communication. All rights reserved.
    161. Deloitte © 2009 Solari Communication. All rights reserved.
    162. © 2009 Solari Communication. All rights reserved.
    163. Accenture Introducing: A YouTube-like video library A Facebook-like social network Social bookmarking service Knowledgebase wiki 3-D virtual world for training Source: Communication World and Shel Holtz © 2009 Solari Communication. All rights reserved
    164. Accenture Source: Donald Rippert © 2009 Solari Communication. All rights reserved
    165. News © 2009 Solari Communication. All rights reserved.
    166. Where people get their news 37% Online (up 6%) 29% National TV (down 5%) 27% Newspapers (down 5%) Compared to two years ago © 2009 Solari Communication. All rights reserved.
    167. Many young adults under 25 get no news 25% in 2000 34% in 2009 © 2009 Solari Communication. All rights reserved.
    168. © 2009 Solari Communication. All rights reserved.
    169. Philadelphia Daily News filed for bankruptcy Minneapolis Star Tribune filed for Chapter 11 Boston Globe losing $1 million a week © 2009 Solari Communication. All rights reserved.
    170. “Eight of the fifty largest daily newspapers in the United States could cease publication in the next eighteen months.” Wall Street Journal (online) © 2009 Solari Communication. All rights reserved.
    171. © 2009 Solari Communication. All rights reserved.
    172. Using social media at work © 2009 Solari Communication. All rights reserved.
    173. Barriers to adopting social media: A survey. Source: www.simply-communicate.com © 2009 Solari Communication. All rights reserved
    174. Lack of demonstrative business case. Source: www.simply-communicate.com © 2009 Solari Communication. All rights reserved
    175. Fear of transparency. Source: www.simply-communicate.com © 2009 Solari Communication. All rights reserved
    176. Fear of loss of control. Source: www.simply-communicate.com © 2009 Solari Communication. All rights reserved
    177. Resistance to change. Source: www.simply-communicate.com © 2009 Solari Communication. All rights reserved
    178. Not a high priority. Source: www.simply-communicate.com © 2009 Solari Communication. All rights reserved
    179. Fear of misuse. Source: www.simply-communicate.com © 2009 Solari Communication. All rights reserved
    180. No clear measure of success. Source: www.simply-communicate.com © 2009 Solari Communication. All rights reserved
    181. 5% of employees are blogging and creating wikis without approval. Source: Forrester Research © 2009 Solari Communication. All rights reserved
    182. IT departments are implementing social media because employees are demanding it. Source: Forrester Research © 2009 Solari Communication. All rights reserved
    183. © 2009 Solari Communication. All rights reserved.
    184. © 2009 Solari Communication. All rights reserved.
    185. The Summit © 2009 Solari Communication. All rights reserved.
    186. You’ve reached the summit! Understanding social media The rules of social media Forms of social media How social media affects communication The future of social media © 2009 Solari Communication. All rights reserved.
    187. And finally, I leave you with this thought. © 2009 Solari Communication. All rights reserved.
    188. “Social media is here; it’s the wave of the future.” Or perhaps, “tsunami of the future”. © 2009 Solari Communication. All rights reserved.
    189. Additional resources © 2009 Solari Communication. All rights reserved.
    190. Solari Position Papers on Social Media © 2009 Solari Communication. All rights reserved.
    191. © 2009 Solari Communication. All rights reserved.
    192. © 2009 Solari Communication. All rights reserved.
    193. Subscribe to Solari Position Papers © 2009 Solari Communication. All rights reserved.
    194. Thank you. © 2009 Solari Communication. All rights reserved.
    195. Contact me at… Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 802.879.9330 877.879.9330 rich.maggiani@solari.net www.solari.net © 2009. All rights reserved.
    196. Blossoming Flowers © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.

    + Rich MaggianiRich Maggiani, 7 months ago

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