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Embrace Social Media: Blogging & Microblogging

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    Favorites, Groups & Events

    Embrace Social Media: Blogging & Microblogging - Presentation Transcript

    1. Embrace Social Media: Blogging and Microblogging Cultivate your community of customers, prospects, and advocates through blogging Rich Maggiani Solari Communication © 2009 Solari Communication. All rights reserved.
    2. As a means of promoting your company. © 2009 Solari Communication. All rights reserved.
    3. Trust has shifted. © 2009 Solari Communication. All rights reserved.
    4. Official messages to conversations. © 2009 Solari Communication. All rights reserved.
    5. Leaders to peers. © 2009 Solari Communication. All rights reserved.
    6. A revised communication strategy incorporating… © 2009 Solari Communication. All rights reserved.
    7. The five C’s of social media: © 2009 Solari Communication. All rights reserved.
    8. Conversation. © 2009 Solari Communication. All rights reserved.
    9. Contribution. © 2009 Solari Communication. All rights reserved.
    10. Collaboration. © 2009 Solari Communication. All rights reserved.
    11. Connection. © 2009 Solari Communication. All rights reserved.
    12. Community! © 2009 Solari Communication. All rights reserved.
    13. social networks blogs professional networks online newswires wikis videocasts microblogs podcasts © 2009 Solari Communication. All rights reserved.
    14. blogs microblogs © 2009 Solari Communication. All rights reserved.
    15. Blogs Twitter (actually) © 2009 Solari Communication. All rights reserved.
    16. Blogs Write One © 2009 Solari Communication. All rights reserved.
    17. Post an entry at least once a week. © 2009 Solari Communication. All rights reserved.
    18. Blogs Perceptions © 2009 Solari Communication. All rights reserved.
    19. 68% of readers have positive thoughts about companies with blogs. © 2009 Solari Communication. All rights reserved.
    20. They trust the opinions about products and services. © 2009 Solari Communication. All rights reserved.
    21. Writers perceived as peers. © 2009 Solari Communication. All rights reserved.
    22. Blogs What to Write © 2009 Solari Communication. All rights reserved.
    23. Start with your product or service. © 2009 Solari Communication. All rights reserved.
    24. Integrate customer resource management © 2009 Solari Communication. All rights reserved.
    25. Information useful to your audience. © 2009 Solari Communication. All rights reserved.
    26. Stories that resonate. © 2009 Solari Communication. All rights reserved.
    27. Make them smarter, help them succeed. © 2009 Solari Communication. All rights reserved.
    28. Blogs How to Engage © 2009 Solari Communication. All rights reserved.
    29. Personal voice, converse as yourself. © 2009 Solari Communication. All rights reserved.
    30. Human face, not a corporate face. © 2009 Solari Communication. All rights reserved.
    31. Write for them. Not you! © 2009 Solari Communication. All rights reserved.
    32. It’s a dialogue. Not marketing materials or advertisements. © 2009 Solari Communication. All rights reserved.
    33. Respond to comments. © 2009 Solari Communication. All rights reserved.
    34. Listen! © 2009 Solari Communication. All rights reserved.
    35. Blogs How to Promote © 2009 Solari Communication. All rights reserved.
    36. Write a bunch of posts first, then promote. © 2009 Solari Communication. All rights reserved.
    37. Printed materials listing your blog. © 2009 Solari Communication. All rights reserved.
    38. Facebook © 2009 Solari Communication. All rights reserved.
    39. LinkedIn © 2009 Solari Communication. All rights reserved.
    40. Twitter © 2009 Solari Communication. All rights reserved.
    41. StumbleUpon © 2009 Solari Communication. All rights reserved.
    42. Flickr © 2009 Solari Communication. All rights reserved.
    43. YouTube © 2009 Solari Communication. All rights reserved.
    44. Email © 2009 Solari Communication. All rights reserved.
    45. Business Cards www.solari.net/toward-humanity © 2009 Solari Communication. All rights reserved.
    46. In Person! © 2009 Solari Communication. All rights reserved.
    47. Social Bookmarking © 2009 Solari Communication. All rights reserved.
    48. Twitter (Micro) Blogging at 140 Characters © 2009 Solari Communication. All rights reserved.
    49. Followers are the foundation. © 2009 Solari Communication. All rights reserved.
    50. Twitter Growth © 2009 Solari Communication. All rights reserved.
    51. Twitter What to Tweet About © 2009 Solari Communication. All rights reserved.
    52. Your Blog © 2009 Solari Communication. All rights reserved.
    53. Customer Service © 2009 Solari Communication. All rights reserved.
    54. Your Customers © 2009 Solari Communication. All rights reserved.
    55. Your Brand © 2009 Solari Communication. All rights reserved.
    56. Promotions © 2009 Solari Communication. All rights reserved.
    57. Breaking News © 2009 Solari Communication. All rights reserved.
    58. Tweet in the morning. © 2009 Solari Communication. All rights reserved.
    59. Schedule tweets for later delivery. © 2009 Solari Communication. All rights reserved.
    60. Twitter Prospect for Followers © 2009 Solari Communication. All rights reserved.
    61. By first following. © 2009 Solari Communication. All rights reserved.
    62. Facebook buddies. © 2009 Solari Communication. All rights reserved.
    63. LinkedIn connections. © 2009 Solari Communication. All rights reserved.
    64. Email and contact lists. © 2009 Solari Communication. All rights reserved.
    65. Go to wefollow.com to find people. © 2009 Solari Communication. All rights reserved.
    66. To go twitter.com/invitations/suggestions. © 2009 Solari Communication. All rights reserved.
    67. Top influencers; and the people they follow. © 2009 Solari Communication. All rights reserved.
    68. Go to twollow.com to follow people based on keywords. © 2009 Solari Communication. All rights reserved.
    69. Search for and follow people you meet. © 2009 Solari Communication. All rights reserved.
    70. Twitter Tips © 2009 Solari Communication. All rights reserved.
    71. Keep your Twitter profile updated. © 2009 Solari Communication. All rights reserved.
    72. Understand the discourse of Twitter. © 2009 Solari Communication. All rights reserved.
    73. Keep your followers and who you are following in balance. © 2009 Solari Communication. All rights reserved.
    74. (Macro) Blogs and Microblogs To Succeed © 2009 Solari Communication. All rights reserved.
    75. Write an engaging blog to generate regular readership. © 2009 Solari Communication. All rights reserved.
    76. Make it worthwhile to follow you on Twitter. © 2009 Solari Communication. All rights reserved.
    77. Blogs Practicing What I Preach © 2009 Solari Communication. All rights reserved.
    78. Read our blog, Toward Humanity. http://www.solari.net/toward-humanity/ © 2009 Solari Communication. All rights reserved.
    79. Read our blog post about this presentation: http://www.solari.net/toward-humanity/2009/05/22/ embrace-social-media-blogging-and-microblogging/ Or download the position paper: http://www.solari.net/papers-socialmedia.php © 2009 Solari Communication. All rights reserved.
    80. Additional Resources © 2009 Solari Communication. All rights reserved.
    81. Solari Position Papers on Social Media © 2009 Solari Communication. All rights reserved.
    82. © 2009 Solari Communication. All rights reserved.
    83. © 2009 Solari Communication. All rights reserved.
    84. © 2009 Solari Communication. All rights reserved.
    85. © 2009 Solari Communication. All rights reserved.
    86. Subscribe to Solari Position Papers © 2009 Solari Communication. All rights reserved.
    87. Thank you. © 2009 Solari Communication. All rights reserved.
    88. Rich Maggiani Communication Consultant STC Fellow Solari Communication 137 Lost Nation, Suite 14 Essex, Vermont 05452 877.879.9330 (toll free) rich.maggiani@solari.net www.solari.net www.solari.net/toward-humanity Follow me: www.twitter.com/richmaggiani Invite me to connect: www.linkedin.com/in/richmaggiani © 2009. All rights reserved.
    89. Blossoming Flowers © 2009 Solari Communication. All rights reserved. © 2009 Solari Communication. All rights reserved.

    + Rich MaggianiRich Maggiani, 6 months ago

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