Maximizing your internet marketing.2.pot


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Smoky Mountain Wedding Association presentation. Explaining tools and tactics for Social media implementation with web efforts

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Maximizing your internet marketing.2.pot

  1. 1. “Maximizing your Internet Marketing”<br />Internet Sales & Social Media Strategy<br />
  2. 2. Your Website & Social Media<br />
  3. 3. Google Page Rank<br />The Organic Search - Google looks at many factors when page rank and search relevance are concerned: <br /><ul><li>Page Title
  4. 4. Meta Data
  5. 5. Content & Keywords
  6. 6. Photoswith Alt tags
  7. 7. Contact forms
  8. 8. RSS feeds
  9. 9. link structure </li></li></ul><li>Content & Keyword StrategyInternet the 3-D Game of Chess<br />
  10. 10. Keyword Strategy<br />Think of web content and Keyword placement as playing an endless game of Chess.  <br />Your business/ marketing plan is much like, a chess board, pieces are moved and plays are made. Victory and defeat hang in the balance of every move.  <br />
  11. 11. Pawns may be seen as expendable figures in the grand scheme of the game. However if they are played well, I’ve seen a pawn take a Queen. The right little “Keyword” in the correct position at the right moment in time can be what dictates the flow of the game .<br />Know your strong keywords, don’t just assume its strong. Find a way to gauge their strength on the web.<br />
  12. 12. Find & Use 5 – 10 Keywords<br /><ul><li>What is a Keyword?
  13. 13. Keywords are search terms, terms of descriptionthat a potential customer may use to find you or your type of service.
  14. 14. They can be as simple as one word ”Wedding” or as complex as </li></ul> “ Romantic Mountain view wedding Smoky Mountains” <br /><ul><li>Where Do I use Keywords?
  15. 15. E-mails
  16. 16. Blog articles
  17. 17. Web pages
  18. 18. Social Media. … Anywhere that you create content. </li></ul>Keywords are an Extension of your Marketing & Branding <br />
  19. 19. How Websites & Social MediaWork TogetherThink of Social Media & Websites as Hounds & Hunters. <br /><ul><li>The Social Media sites are your Hounds. The Website is the Hunter
  20. 20. The Hounds purpose is to drive traffic - business to the Hunter.
  21. 21. The Hunter then in turn takes care of business.</li></li></ul><li>What is Social Media ???<br /><ul><li>From Wikipedia, the free encyclopedia
  22. 22. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
  23. 23. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content."[1] Businesses may also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.[citation needed]</li></li></ul><li>For our Purposes - Social Media is.<br /><ul><li>Any form of electronic communication that starts, maintains and perpetuates a conversation, with one or multiple individuals and interactions.
  24. 24. Social Media is “VIRTUAL WORD of MOUTH”. </li></li></ul><li><ul><li>*Caveat – “WARNING” Websites allow clients or visitors to keep a sales person or product at arms length. Your Social media reputation is what a perspective client will buy into.
  25. 25. Social media is all about control , it allows people to maintain their individuality & privacy while sharing a common point of interest in a detached social setting. </li></li></ul><li>Become Your own Marketing Hub. <br /><ul><li>Produce – your own content, Video to PDF white page documents.
  26. 26. Commentator- communicator / the voice of your product.
  27. 27. Gather –valuable online book marks and comments about your product.
  28. 28. Join- other social networks and groups, open conversations.
  29. 29. Observe-other social media superstars watch what they do.</li></li></ul><li>Social Media & Your Business<br /><ul><li>Social Media is RELATIONSHIP SELLING at it’s core. Build a good online reputation, let people know who you are and what your product is all about.
  30. 30. Express your passion for what you do, let the world know what you think.</li></ul>Always Track Source of Sales - Who are you Selling to?<br />
  31. 31. Ren-E-ss@nce<br /><ul><li>The Renaissance was known as “The rebirth of thought& learning”
  32. 32. Sociologically we are in the midst of one of the greatest shifts in thought and behavior that the world has ever seen.
  33. 33. I refer to it as the Ren-E-ssance. We are witnessing the reinvention of communication & redistribution of wealth and power.
  34. 34. How powerful is Social Media and the Internet?
  35. 35. Look around you, Outlet malls & retail shops, all have vacancies. Major companies & corporations who had been national retail suppliers are losing considerable market share every day. Book Stores, Brand Clothing boutiques… All going on line to eliminate overhead and labor costs, warehouse it and ship it as needed is the new retail model.
  36. 36. We live in a time where information is moving at the speed of thought; a single click of a mouse will send a message to an infinite number of people.</li></li></ul><li>Guess Who’s Facebook Page<br />
  37. 37. That’s Right President Obama20,143,206 Likes<br />
  38. 38. The Power of the Pen Web<br />Social media may have been integral to the <br />Arab revolutions and revolts of 2011.[<br /><ul><li>As one Cairo activist succinctly put it, We use …
  39. 39. Facebook to schedule the protests, 
  40. 40. Twitter to coordinate, and 
  41. 41. YouTube to tell the world." </li></li></ul><li>It is Important to be Liked!by both B2B & B2C<br />Here are three perfect examples of local companies who do a great job communicating and leveraging their social media.<br />
  42. 42.
  43. 43. Timber Tops on Facebook<br />
  44. 44. Timber Tops #1 on TripAdvisor<br />
  45. 45. 2011 Survey Sites B2B –vs – B2C Popular Marketing Media <br />
  46. 46.<br />
  47. 47. Blogs are More Profitable<br />
  48. 48. Go where the people are!<br />
  49. 49. Social Media Rules of the Road<br /><ul><li>Social media is a Commitment If you decide to peruse social media as part of your online marketing realize that you can not start and stop this activity, you must:
  50. 50. Post on a regular basis
  51. 51. Reply to all guests
  52. 52. Keep it Professional & Personable (Don’t whine online)
  53. 53. Keep it Pertinent (Answer their questions & comments)
  54. 54. Keep it Passionate (Always write with a smile)
  55. 55. Never make every post an offer, this is Way too pushy, remember there are tons of people who view your posts. You never know who the next customer may be. Always be on your best “online" behavior.
  56. 56. Keep Business site & Personal sites SEPERTE at all times</li></li></ul><li>
  57. 57. Knowledge is Power<br />4 yrs. ago I began my journey into the world of the Web with the HubSpot blog. It has a tremendous amount of helpful information. The other 2 are a bit more robust, for those of you who may have some previous social media & web experience.<br /><br /><br /><br />
  58. 58. Thank you for allowing me to present this information<br />Rich Benjamin & Associates<br /><br />(865) 242-1700<br /><ul><li>Follow my blog at</li>
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