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Marketing To The Have-Less (A Viable Business Strategy) - An A.I.M. Article
 

Marketing To The Have-Less (A Viable Business Strategy) - An A.I.M. Article

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Revolutionary marketing concepts that revolutionize development management do not require new sets of skills nor competencies; rather they require a change in mindset and heartset: the poor is not ...

Revolutionary marketing concepts that revolutionize development management do not require new sets of skills nor competencies; rather they require a change in mindset and heartset: the poor is not just a beneficiary, but also a customer with particular needs that can be addressed by the for-profit companies.

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    Marketing To The Have-Less (A Viable Business Strategy) - An A.I.M. Article Marketing To The Have-Less (A Viable Business Strategy) - An A.I.M. Article Document Transcript