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Larong Pinoy Advocacy & Community Engagement
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Larong Pinoy Advocacy & Community Engagement

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The Filipino Street Games is a cultural Treasure cherished by generations of Filipinos. In the age of Modern technology & high-tech game gadgets, Magna Kultura Foundation advocated the revival......

The Filipino Street Games is a cultural Treasure cherished by generations of Filipinos. In the age of Modern technology & high-tech game gadgets, Magna Kultura Foundation advocated the revival of the Games of our heritage among the new generation. It bonds children and adults. It enlivens communities, at the same time, it created livelihood opportunities at the grassroots. It is both social and cultural entrepreneurship.

FOR MORE INFORMATION, CONTACT:
Dickie Aguado, Magna Kultura Foundation
Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)
Direct Line No.: (632) 514-5868
Email Address: kulturapilipinas@gmail.com

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  • 1. Engaging Communities Through Traditional Filipino Sports
  • 2. The advent of information technology hasushered high-tech gadgets and computer gamesthat has fascinated children and even adults.Computers and game gadgets are mostly playedindoor, with less outdoor physical activity andbonding among neighborhood friends.In many urban and rural areas, however, a greatmajority of Filipino children still find time to playoutdoor indigenous games with theirneighborhood friends, as most of them are stillunable to own expensive high-tech gadgets.Unlike children who grew up playing in thestreets, some grew up with modern technologydon’t have “kababata” in their neighborhood,as their friends are contacted within the virtualscenario, “ka-Chat” at “Friendster” or “YahooMessenger”. Children need to have physicaloutdoor activity with real friends.
  • 3. THE PROBLEM OF LARONG PINOY’SDETERIORATION IN THE COUNTRYFACT IS: Unlike Western sports (i.e. basketball), playingLarong Pinoy game ends in the street because thereis no venue for further competition.As soon as children reaches the age of 10 years old,they switch to sports available in schools & barangays.
  • 4. While Filipino street games have been organized seasonally in the past by government organization’s and private commercial enterprises, the Games has never been sustained and revived to its once popular stature. Currently, no government or private entity has established a legitimate organization for Larong Pinoy. Furthermore, our country does not have School for Larong Pinoy, unlike sports training clinics that have propagated for western sports. Yet, it is a fact that Larong Pinoy has a strong equity that encompasses generations of Filipinos: from today’s living elderly citizens, to parent & adults, as well as youth & toddlers.This document presents an advocacy to revive the games of our heritage, with the establishment ofa sports infrastructure to re-institutionalize these with a sports curriculum in schools and barangays.Magna Kultura Foundation lends the same expertise pioneered in well-known grassroots programs in the 90’s, such as the MILO Sports Clinics, Bear Brand Kite Festival & other government projects. At the turn of Y2000, Magna Kultura focused on advocating Filipino Games as a tool for instilling patriotism among the new generation of Filipino youth. On September 2008, the Department of Education issued an Official Circular Memorandum that endorsed Magna Kultura Foundation to demonstrate Larong Pinoy in schools. From there onwards, Magna Kultura became the chief advocate for the propagation of the Filipino Games, with bonafide sports training curriculum. BUHAYIN NATIN LARO NG LAHI. ITO ANG LARO NG MGA PINOY.
  • 5. ITO ANG LARO NG MGA PINOY.
  • 6. ITO ANG TUNAY NA LARO NG MGA PINOY.The Filipino Games are timeless. It is still well-loved andcherished by many, as it is part of our heritage. LarongPinoy’s popularity encompasses not only the youth, butadult and elderly generation as well. It’s a timelesscultural treasure.The games are still being played in urban & ruralcommunities, by a majority population who have noaccess to high technology. The games are still taught inpublic schools. A majority of adults and elders would liketo pass on the fun tradition to make the new generationexperience the fun of being truly Filipinos.IPAKILALA NATIN ANG MGALARO SA BAGONG KABATAAN.In an effort to revive this cultural treasure, Magna Kulturacreated an infrastructure for Larong Pinoy with a sportstraining school and a systematized tournament.Outreach sports clinics were conducted by Magna Kulturacoordinating with schools and barangays, to impart thegame mechanics and the official tournament rules.
  • 7. In Y2008, the Department of Education(DepEd) issued a Circular Memorandumauthorizing Magna Kultura Foundation to teach the Traditional Filipino Games in public schools, implementing sports training in Physical Education Classes. Since then, Magna Kulltura became the chief proponent of Larong Pinoy in the Philippines, as advocate in the revival of the Games of Heritage in the mainstream of society. Larong Pinoy Advocacy Site: http://palarongpinoy.multiply.com WikiPilipinas Article:http://en.wikipilipinas.org/index.php?title=Filipino_ Traditional_Games
  • 8. The main advocacy goal is to instill fundamental valuesamong the new generation of youth.LARONG PINOY OUTREACH PROGRAMS GOALS:1 To INSTILL PATRIOTISM and love of things that are Filipino.2 To make it a vehicle for BONDING AMONG YOUTH AND PARENTS/ELDERS.3 To ENLIVEN COMMUNITIES by bringing back the fun in neighborhoods. The Traditional Filipino Street Games provides children activities that are easy to play, using materials that are easy to produce.
  • 9. In addition to the significant values of culture & tradition, the Larong Pinoyprogram promotes healthy lifestyle and active outdoor play among childrenin schools and barangays.Larong Pinoy promotes PHYSICAL (exercise), SOCIAL (camaraderie) & EMOTIONAL (fun &shapes character) activities through outdoor activities. The physical & health benefits ofoutdoor play are obvious, yet the social and personal benefits are equally as important.LARONG PINOY PROMOTES Social Development thru interaction with other children or adults.  Problem solving skills. Emotional & Physical development.  Eye-hand coordination. Creativity by stimulating a child’s imagination and cognitive skills.  Self -entertainment. Development of fine and large motor skills.
  • 10. THE PLAN
  • 11. LARONG PINOY REVITALIZATION PLAN To re-institutionalize Larong Pinoy back in the mainstream, what is vital is a visible SPORTS INFRASTRUCTURE. PLANTo make Larong Pinoy relevant, first and foremost, an awareness for the game mechanics must be taught among children, in schools and communities. Secondly, there must be a venue for competition, where players can demonstrate their skills. Finally, a sports marketing enterprise must be built around the games. An enterprise that can be beneficial and/or profitable for “mobilizers”, whether it be through tournament prizes or marketable goods.
  • 12. LARONG PINOY REVITALIZATION STRATEGY VITAL TO BUILDING A SPORTS INFRASTRUCTURE FOR LARONG PINOY ARE: SPORTS CLINICS  SPORTS MARKETING & & TOURNAMENTS SPORTING GOODS TRADE LARONG PINOY SPORTS CLINICS  LARONG PINOY FEDERATIONS Training Schools implemented in schools & in Creation of sports clubs in schools and barangays, Barangays, with sports instructors, standard curriculum. as well as, federations in cities/municipalities; to coordinate for sustainability of activities. LARONG PINOY SPORTS TEAMS Creation of legitimate Larong Pinoy teams in schools  SPORTING GOODS ENTERPRISES and barangays, with appointed trainers and coaches. of Larong Pinoy Toys & Equipment Connecting local distributors (i.e. from Divisoria) LARONG PINOY COMPETITONS to make toys available among school bookstores A tournament similar to UAAP or NCAA, where teams and barangay sari-sari stores; that would allow could be recognized for demonstrating skills excellence. traders to earn modest income. A VISIBLE INFRASTRUCTURE WILL ATTRACT PUBLIC INTEREST, AS WELL AS PRIVATE COMPANIES.
  • 13. IN SUMMARY TWO (2) EFFORTS VITAL TO RE-INSTITUTIONALIZE LARONG PINOY THE LARONG PINOY SPORTS MARKETING SCHOOLS & TOURNAMENTS & & SOCIAL ENTERPRISETO BE HELD IN SCHOOLS & BARANGAYS, WITH TO BE CONDUCTED BY COMMUNITY ADVOCATES PARTICIPATION OF TEACHERS, LGUs, AND WITH THE PARTICIPATION OF LOCAL SARI-SARICOMMUNITY HOME-OWNERS ASSOCIATIONS. STORES AND OTHER SECTORS IN CITY-DISTRICTS While promoting the CLUBS WILL BE ESTABLISHED INthe LARONG PINOY SPORTS revival of Larong Pinoy, two efforts conducted side-by-side ENTERPRISE SCHOOLS & COMMUNITIES, WITH A SOCIAL will benefit theGEARED TO SUSTAIN government and trade. academe, local ACTIVITIES & FUNDING.
  • 14. THE VALUE OF A SPORTS INFRASTRUCTURE FOR LARONG PINOY A VISIBLE INFRASTRUCTURE WILL STRENGTHEN LARONG PINOY AND GIVE PEOPLE FAR-REACHING ASPIRATIONS.Training the youth, enlivening and regenerating inner city neighborhoods; encouraging active citizenship;developing a dynamic and committed citizens who believe in our goals, and implement the project alongwith a community enterprise that provides livelihood in order to sustain the program in communities.The infrastructure addresses sports development and social goals with a sustainable way, beneficial toprovide materials, training support and social enterprise to maintain funding in local communities. TRAINING TOURNAMENTS SPORTS CLUBS SOCIAL ENTERPRISE SCHOOL To hold inter-school and inter- to mobilize active to conduct livelihood buildfor youth & teachers, barangay, for exhibition of skills participation of youth & around the sports, to support on-campus & in learned and camaraderie adults, and sustain the club and activities in barangays among organizations programs in schools and in barangays. communitiesOur society has come to recognize that healthy activity can nurture social regeneration, integrationand crime reduction. With such a diverse portfolio, the Larong Pinoy Program has the capacity to reach all sections of the community and connect with the people to transform people.
  • 15. PART ONESCHOOL CLINICS& TOURNAMENTS
  • 16. SCHOOL CLINIC & TOURNAMENTSEstablishing the 1st Ever School for Laro ng Lahiand a Legitimate Inter-City Schools Competition
  • 17. SPORTS CLINICS IN SCHOOLS AND BARANGAYS.The “Eskwe-Laro” provides game  Individual Game Instruction  Synchronized Group Movementinstructions with scientific drills.  Group Clustering
  • 18. TRAINING SCHOOLS & PLAY CAMPSTraining schools are conducted in schools and barangays with Dep-Ed approved training curriculum. Trainings are given to School P.E. teachers and Barangay sports coordinators, building capacity to sustain training students and participants. Training for children with ages 5 to 15 years old with instructions on game play mechanics and procedures for Scientific drill exercises executed to train kids in proper posture & movements
  • 19. Outreach Tours conducted in Schools and Barangays since 2007
  • 20. TOURS WERE ALSO CONDUCTED IN LOCAL INTERNATIONAL SCHOOLS
  • 21. SCHOOL OUTREACH PROGRAM PLANSchools & Barangays are given FREE GAME MATERIALS.GAME KIT consisting of: SCHOOLS RECEIVE THE FOLLOWING:1) Game Instruction Booklets  Training Manuals and Syllabus for Classroom & P.E. classes2) Larong Pinoy Game Equipments  Game Equipments and Tournament Materials3) Permanent playground markers  One-Day Trainer’s Training Skills Transfer for TeachersSchools campuses are provided with groundmarkers for school children to use. The ground  One-Day Larong Pinoy Clinic for Studentsmarkers will be permanently painted in theplaygrounds and playing courts.  Weekly Monitoring during P.E. class session for 5 weeks
  • 22. SCHOOL & BARANGAY COMPETITIONS TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS.Intramurals are conducted in schools & barangays to determine to official contenders; And, Larong Pinoy competitions are held among the teams in city-districts.  School Intramurals  Barangay Games  Inter-School Tournaments  Inter-District Competitions An avenue for the A venue for camaraderie and Filipino youth to inter-action among demonstrate their skills. schools & barangays.
  • 23. Conducted in schools & barangays using the Official Tournament Rules & Regulations developed by Magna Kultura, which wasapproved by the Department of Education
  • 24. By invitation, numerous corporations have also requested Magna Kultura to conduct Larong Pinoy Sportsfests for their employees --- even for the summer of 2011.
  • 25. Since 2008, Magna Kultura continues to conduct street games in the barangays of Metro-Manila. The Barangay Outreach Photos could be viewed at http://palarongpinoy.multiply.com
  • 26. PART TWO LARONG PINOY CLUBS& COMMUNITY ENTERPRISE
  • 27. PROGRAM SUSTAINABILITY THROUGH SOCIAL & CULTURAL ENTREPRENEURSHIPLarong Pinoy Sports Clubs will serve as the coordinating council in communities to  manage citizensparticipation,  continuity of activities and  propagation of a the livelihood enterprise, in order toensure sustainability of the program in areas visited by Magna Kultura and Metrobank Foundation.The LARONG PINOY SPORTS CLUBS in will be managed by local citizens who will: Facilitate and monitor all Larong Pinoy activities in their area; Create community enterprise with livelihood income streams.The SPORTS CLUB is key to the establishment of a sports infrastructure.While membership to the club is composed of kids and neighborhood adults, the clubmanagement is composed of youth leaders and civic individuals in the district-barangays.
  • 28. CLUB MEMBERSHIP Membership is open to children from ages 4 to 15 years old Membership will also cater to young adults & parents in schools communities.Youth and adults will receive membership certificates, and will entitle them to participate in the activities and avail ofthe benefits under the Larong Pinoy program. The Club certificates or I.D. cards could be used by members to avail ofdiscounts & benefits among local trade participating in the program, i.e., in retail stores, fast food outlets or anyparticipating commercial establishments.
  • 29. CLUB FRANCHISEThe Clubs will be operated like a franchise.Club franchise will be awarded a Council of local advocatescomposed of the district’s school PTA & the SangguniangKabataan. The franchise will allow the clubs to: Operate under the Larong Pinoy sports infrastructure of activities and events Receive workshops on sports development and management of livelihood enterprise.The Club Council will manage the communitylivelihood enterprise that will be operated in thedistrict, built around the Larong Pinoy program. TheClub’s goal is to achieve financial stability through thelivelihood enterprise, in order to sustain theprograms and activities with less external subsidies.CLUB COUNCIL Magna Kultura will conduct a comprehensive training of Club Council members and create a secretariat pool to facilitate activities in the locale Creation of comprehensive sports development programme for the district Development of community enterprise built around the program.
  • 30. THE VALUE OF THE SPORTS FRANCHISE AMONG CLUBSThe sports franchise will authorize local clubs to operate under the Larong Pinoy system. Localclubs will be looped-in to the Larong Pinoy system which will allow interface with other cities.The Larong Pinoy Franchise will give local Clubs the following benefits:SPORTS CLINICS & TRAINING OF LOCAL TEAMS To receive seminars, manuals, and updates for running Larong Pinoy Free Clinics for members in their district-barangays Certificates of clinic participation and Club membership I.D.’s for members in the locale. (Note: the I.D.’s could be used during local and national promos)PARTICIPATION IN TOURNAMENTS Participation of local teams in Inter-District Competitions in the Philippines Monitoring of locally held tournaments with entitlement of team progression in regional tournamentsLIVELIHOOD ENTERPRISE Authorization to conduct Larong Pinoy promotions in stores & neighbourhoods Provision of promo items and merchandising materials; Supply of Larong Pinoy toy items at wholesale prices to allow club income; Financial instruments - i.e. receipts, sales order forms, inventory materials, etc.The clubs will be supervised by Magna Kultura Foundation withregular administration management and monitoring system, bothfor the sports activities and the livelihood program.
  • 31. SOCIAL ENTERPRISE Providing Livelihood in Communities to sustain local clubs.A community enterprise built around the Larong Pinoy Program to make the project/activities sustainable in the areas. THE FOLLOWING BUSINESS WILL BE GENERATED IN CITY-DISTRICTS:  Loading of Larong Pinoy Toy items among local sari-sari stores & groceries  Brand promotion & direct selling of corporate sponsor’s products
  • 32. SOCIAL PURPOSE ENTERPRISECreative Financing Though Cultural EntrepreneurshipOur aim is to build local capacity of sports club to sustain Larong activities in the locale. Magna Kulturawill train citizens in managing operation in social entrepreneurship skills, in managing data-base andfinance.The Social purpose enterprise will be built around vending of official Larong Pinoy game items soldthrough officially designated outlets and vendors in district-neighbourhoods. Larong Pinoy Sports Clubswill be given sports franchises with opportunity to conduct social purpose enterprise in In every district-barangays.COMMUNITY ENTERPRISE PROCESS1st : Larong Pinoy Club coordinators will be trained in marketing and management of the community enterprise. They will be oriented in dealing with local stores and vendors.2nd : Local stores and vendors in district-barangays will be given invitation brochures with brief summary of the advocacy, and an application form to join the enterprise. Then, All prospect stores and vendors will be given an orientation session on the business and process.  Local coordinators assign to facilitate loading and merchandising of Larong Pinoy items  Profits earned are ploughed to the local Sports Club  Governance of finance will be under supervision of Magna Kultura Foundation
  • 33. ORGANIZING COMMUNITY ENTERPRISESWith local volunteers coordinating in district areas, Magna Kultura activates retail outlets inneighbourhood to sell livelihood product items, i.e. Larong Pinoy toy items.Magna Kultura organizes the community enterprise:MERCHANDISING PLAN / ITEMSStage in the process that covers the finalization of products to be sold, printing lay-out of logo designs for eachitem, designing of each merchandising materials, and production/packaging of products and merchandisingitems.RETAIL STORE COORDINATION / ACTIVATIONMarketing stage of the program in target areas; securing of permits to operate, person to personcascading amongst retail outlets by Larong Pinoy sales forces, merchandising stage.
  • 34. ORGANIZING COMMUNITY ENTERPRISESMERCHANDISING PLAN / ITEMS• Identification of products to sell• Setting Product pricing• Distribution of merchandising materialsi.e. leaflets & streamersRETAIL STORE COORDINATION / ACTIVATION• Sell-in engagement of local stores in barangays.• Cascading awareness in communities.• Activating localized promotions in the area• Launching of sales promo to push sales
  • 35. SOCIAL MOBILIZATION & LIVELIHOOD LARONG PNOY CLUB YOUTH VOLUNTEERS WILL CONDUCT GAMES IN BRGYS, AND IMPLEMENT LIVELIHOOD SELLING AMONG LOCAL STORES & VENDORSLocal volunteers are mobilized in district-barangays, conducting house-to-house visitsand store-to-store coordination covering a2-kilometer radius to promote the activities. Volunteers will conduct trade relation efforts among sari-sari stores to explain the on-going promotion in the district. Volunteers will conduct and arbitrate street games in their barangays, motivating street teams to use the game stubs. Volunteers will load sari-sari stores with Larong Pinoy Toys --- earning livelihood for the stores and for the Brgy Volunteers of the Larong Pinoy Clubs.
  • 36. STAGE 1 : RETAIL STORE COORDINATION1. Coordination process will take place for three (3) days per venue.2. Coordinators deployed per venue is at five (5) pax.3. Each coordinator will carry a sample kit shown to retailers.  Mini-Sales Manuals are carried by local coordinators and presented to sari-sari stores, containing a brief description of the Larong Pinoy activity & livelihood, the list of items for sales, and a price table  Stores will also be given brochures with profit story, and a description of the community engagement program.STAGE 2: MERCHANDISING & LOADING ITEMS1. Leafleting will conducted to inform students about the toys being sold at sari-sari store.2. Official participating outlets will be provided with a Larong Pinoy Toys bulletin posters.3. List of toys to be sold; sipa, trumpo, yoyo, kites, plastic kickball, piko pamato, marbles, tin cans for patintero, etc.Participating stores become partners in the livelihood programunder the local Larong Pinoy Club Chapter.
  • 37. RECAP THE GAMES BECOME A COMMUNITY ENGAGEMENT VEHICLE THAT MOBILIZES CITIZENS TOWARDS ACTIVE INVOLVEMENT, AT THE SAME TIME GENERATING LIVEHOOD AT THE GRASSROOTS. REVIVAL OF THE GAMES OF OUR HERITAGE: PROMOTING PATRIOTISM, FAMILY BONDING & ENLIVENING COMMUNITIES. PROMOTING ACTIVE PLAY AMONG THE YOUTH, PROMOTING COMMUNITY BONDING. MOBILIZING THE BARANGAY VOLUNTEERS TO IMPLEMENT A LIVELIHOOD PROGRAM INVOLVING LOCAL STORES AND VENDORS.
  • 38. On several occasions, Magna Kultura has been featured on the leading television networks; discussing the advocacy, the game mechanics, and the organization’s plans to make it relevant in modern society among the new generation of Filipino children.
  • 39. SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURACONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL. The MILO Summer Sports Clinics  The MILO Club The MILO B.E.S.T Basketball Tournaments  The Bear Brand Kite-Flying Festival 1998 June 12 Grand Centennial Parade  The Annual Milo Marathon (at the Luneta Grandstand and Roxas Boulevard)TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS WHO WERETRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A LASTING LEGACY THAT ISSTILL BEING ENJOYED BY MANY FILIPINO CITIZENS.
  • 40. COMMUNITY ENGAGEMENT PROCESS In launching programmes, Magna Kultura networks with key stakeholders in cities for civic action and achieving social transformation goals. COMMUNITY-BASED SECTOR-BASED ACADEME-BASED Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities Sangguniang Kabataan Worker Groups & Cooperatives Arts & Cultural Organizations Home-Owner’s Associations Community Youth & Adult Groups Local Transportation Service Groups Local Clubs & Civic organizations Church & Faith-based Organizations Small Retail Stores & Community VendorsMAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION. Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development. ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.
  • 41. Magna Kultura Foundation is an education-for-development NGO geared towardsimproving the lives of Filipino communities by building capacities of civic and sector groups, providing cultural, educational and social entrepreneurial skills. Magna Kultura is dedicated to the vision of a better Filipino society made possible by a citizenry empowered to conquer poverty in their lives and their communities. We make use of social marketing and communication arts to foster hope; To create a community of advocates and build an ecosystem for transformation. To realize this vision, Magna Kultura teaches basic communication skills that enable ordinary Filipinos at the grassroots level to better articulate their needs and aspirations and participate more actively and productively in activities aimed at improving their lives and that of their communities. TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.
  • 42. An Education-for -Development organization.Magna Kultura Foundation, Inc. is a non-stock,non-profit organization duly registered with theSecurities and Exchange Commission on the2nd of June, 2003, with Company RegistrationNo. CN 200312428.MEMBERS OF THE BOARD:• Dr. Lloyd D. Espiritu , BOARD MEMBER• Manuel D. Montealegre, BOARD MEMBER• Roberto Dimayuga, BOARD MEMBER• Leslie N. Noble, BOARD MEMBER• Ma. Carenina T. Aguado, BOARD MEMBER• Atty. Ditas Lerios, BOARD SECRETARY• Ricardo Miguel A. Aguado, EXEC. DIRECTOR MAIN OFFICEMAGNA KULTURA FOUNDATION, INC. San Juan City, Metro-Manila Philippines