Presentation of 2010 Business Communication Course
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Introduction to the 2010 Course of Business Communication of the Economics School at Navarra University

Introduction to the 2010 Course of Business Communication of the Economics School at Navarra University

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Presentation of 2010 Business Communication Course Presentation Transcript

  • 1. Business Communication Presentation Ricardo Leiva
  • 2.
    • PRESENTATION
    • Business Communication
    • To leverage student’s communication skills in the entrepreneurial and professional world and provide them with information and abilities to work in the corporate communication and business communication environment.
  • 3.
    • PRESENTATION
    • Business Communication
    • Issues:
      • The Benefit of Effective Communication
      • The Benefit of the Financial and the Economic Transparency
      • How to Use New Media and New Technologies
      • How to Deal with a Communication Crisis
      • How to Improve the Reputation of our Company
  • 4.
    • PRESENTATION
    • Evaluation
    • Half Semester Exam: Presentation of a Communication Strategic Plan (30%)
    • Final Exam: Presentation of an Communication Crisis Plan or Presentation of an Evaluation Media Report (30%)
    • Participation and work at class: 40%
  • 5.
    • PRESENTATION
    • Workshop: Practical Work
    • Two papers every class for the following week
    • One hour: theoretical class
    • One hour and a half: practical class
    • Break: 20-30 minutes
    • Few videos and images
    • A lot of brainstorming
    • The most important thing: SUBSTANCE
  • 6.
    • PRESENTATION
    • Big question:
    • Why do YOU
    • want to
    • communicate
    • effectively?
  • 7.
    • PRESENTATION
    • Second Big
    • Question:
    • How do YOU
    • communicate
    • effectively?
  • 8.
    • PRESENTATION
    • Permanent improvement:
    • Everyday training:
      • to communicate effectively
      • to lead
      • to get promotions and better jobs
      • to have better personal relationships
  • 9.
    • PRESENTATION
    • Communication is a must today
    • Companies have to communicate permanently
    • They are legally forced to communicate
    • A communication mistake can be very expensive
  • 10.
    • PRESENTATION
    • You are suppossed to write, to read and to talk effectively today:
    • “ Good writing is one of two key abilities I focus on when hiring; the other is the ability to read critically. I can train people to do almost anything else, but I don’t have time to teach this.”
    • Richard Todd
    • Federal Reserve Bank of Minneapolis.
  • 11.
    • PRESENTATION
    • Writing is an essential way to make yourself visible and to inform others about your accomplishments.
    • “ I’ve actually seen people lose promotions because they couldn’t write a proposal or stand in front of management team and make a presentation.”
    • Annette Gregorich
    • Vice president of Human Resources
    • Multiple Zones International.
  • 12.
    • PRESENTATION
    • The purpose of Bus Comm:
    • To meet an organizational need
    • Information is the blood of the organization
    • Information is a valuable resource
    • Prices are information
    • The economic system is an informational system
  • 13.
    • PRESENTATION
    • Audiences: inside and outside the organization.
    • Messages must be important, relevant, and interesting.
    • Attention is a scarce resource.
  • 14.
    • PRESENTATION
    • The style for Bus Comm is friendly, not formal.
    • Short and known words
    • A mix of sentence and paragraph lengths.
    • Graphs, visuals and slides for presentations (but don’t abuse) .
    • Remember: Substance!!!
  • 15.
    • PRESENTATION
    • Henry Mintzberg:
    • Managers have three basic jobs:
      • to collect and convey information
      • to make decisions
      • to promote interpersonal unity, that is, to make people to want to work together to achieve organizational goals.
    • All of these jobs happen through communication.
    • Effective managers are able to use a wide variety of media and strategies to communicate
  • 16.
    • GOOD MESSAGES
    • Messages in organizations have one or more of three basic purposes:
      • to inform
      • to request or persuade
      • to build goodwill
  • 17.
    • FIRST PURPOSE: TO INFORM
      • When you inform, you explain something or tell readers something.
      • When you request or persuade, you want the reader to act.
      • The word request suggests that the action will be easy or routine.
      • The word persuade suggests that you will have to motivate and convince the reader to act.
  • 18.
    • THE THIRD PURPOSE: BUILD GOODWILL
      • When you build goodwill, you create a good image of yourself and of your organization.
      • It is the kind of image that makes people want to do business with you.
  • 19.
    • AN EXPENSIVE RESOURCE
    • A company can spend $500,000 in one average proposal
    • 1 million to write a large proposal.
    • Poor correspondence costs even more.
    • Wasted time, wasted efforts and lost goodwill.
    • Ineffective messages don’t get results.
  • 20.
    • AN EXPENSIVE RESOURCE
    • Every letter, memo or report serves either to enhance or to damage the image the reader has of the writer.
    • Poor messages damage business relationships.
    • Good communication is worth every minute it takes and every penny it costs.
    • CEOs said that communication yielded a 235% return on investment.
  • 21.
    • HOW TO BUILD GOOD MESSAGES
    • A good message meets five criteria
    • Is clear: The meaning the reader gets is the meaning the writer intended.
    • Is complete: All of the reader’s questions are answered.
    • Is correct: All of the information in the message is accurate. The message is free from errors.
  • 22.
    • HOW TO BUILD GOOD MESSAGES
    • A good message meets five criteria
    • Saves the reader’s time: the style, organization, and visual impact of the message help the reader to read, understand, and act on the information as quickly as possible.
    • Builds goodwill: the message presents a positive image of the writer and his organization.
  • 23.
    • HOW TO BUILD GOOD MESSAGES
    • Better writing helps you to:
    • Save time:
    • Make your efforts more effective: increase the number of requests that are answered positively and promptly on the first request.
    • Communicate your points more clearly. Reduce the misunderstandings.
    • Build goodwill.
  • 24.
    • HOW TO COMMUNICATE
    • To analyze Bus Comm:
    • You need to understand the situation.
    • What’s at stake—to whom?
    • Think not only about your own needs.
    • Think also about the concerns your boss and your readers will have.
  • 25.
    • HOW TO COMMUNICATE
    • To analyze Bus Comm :
    • Should you send a message?
    • Sometimes, especially when you are new on the job, silence is the most tactful response.
    • What channel should you use?
    • Sometimes you may need more than one message, in more than one channel.
  • 26.
    • HOW TO COMMUNICATE
    • To analyze Bus Comm:
    • What should you say?
    • The answer will depend upon the kind of document, your purposes, your audiences, and the corporate culture.
    • How should you say it?
    • How you arrange your ideas.
  • 27.
    • HOW TO COMMUNICATE
    • Bus Comm situation:
    • You need to develop a solution that will solve the organizational problem and meet the psychological needs of the people involved.
    • Understand the situation:
      • What are the facts?
      • What additional information might be helpful?
  • 28.
    • HOW TO COMMUNICATE
    • Brainstorm solutions:
      • Develop several solutions.
      • Measure them against your audience and purposes.
      • Which solution is likely to work best?
    • If you want to add or change information, get permission first.
  • 29.
    • END PRESENTATION
    • Now brake!!!!
    • Later: practical work!!!
  • 30.
    • PRACTICAL WORK
    • 1) What communication skills do you want to train (name 5)?
    • 2) Why consider these skills important?
    • 3) Write a precise and correct statement (30’)
    • 4) Present your arguments to the class
    • 5) Asking and debating (45’)