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Executives everywhere are being asked to deliver higher performance from every company asset. Yet they often overlook an asset that’s both highly leverageable and pivotal to the organization’s success: the office.
Like all executives around the world, Steelcase president Jim Keane is always looking for ways to gain a competitive advantage, especially in today’s tough economic climate. And he knows first-hand what others may not recognize yet – the power of real estate to help organizations create, innovate and drive growth.
This insight has been pivotal in Steelcase’s ability to face today’s business challenges: complexity, global competition for customers and talent, cost pressures and the driving need to innovate. With pressures like these, the workplace is an opportunity waiting to be discovered by most businesses today.
Keane says many executives admit that their offices haven’t kept up with the sweeping changes in business. “They know that innovation requires a more agile organization and a more collaborative workforce, and a workplace that encourages both,” he says.
When designed and equipped to meet the challenges of the new, interconnected world, the workplace can help shape the kinds of employees that leaders want most: creative and highly engaged workers, who can collaborate with teammates anywhere in the world, iterate work easily and make quicker decisions.
To meet the challenge of optimizing its own workplaces for competitive advantage and to leverage opportunities created by an interconnected world, Steelcase recently completed a series of strategic real estate projects. Each sets new standards for what the workplace can be – and, more important, what it can accomplish: a better place for people to work that enhances collaboration and innovation, attracts and engages workers, strengthens the organization’s brand and culture – and optimizes the company’s real estate investment.