Presentation for SXSW PanelPicker on how Clube de Autores changed the entire book industry in Brazil. This covers part of our story and some key items that will be discussed in the panel.

1. How to change an
entire industry.

2. Up to recently, Brazilian book
industry was focused on selling
international best-sellers
through print and channeling
new writers to cheaper ebook
formats.

3. The thing is ebooks were (and
still are) read by less than 5% of
the population. Over 95% still
prefer print, which created a
barrier for every new storyteller
to reach their audience.
It was time to change that.

4. What did we do?
1. Started the 1st
Latin American self publishing company
that also sold in print

5. Authors publish
their books online
(for free)
In the process, they establish
how much they want to earn
per copy sold
Book price = authors
rights + costs + CDA
fee
Book is sold
in print
through CDA
Ebook version is
distributed online
Each sale generates
money to all the chain
(It’s a fairly simple business model)

6. 2. Media acknowledgement drove access numbers up
Starting a continuous flow of books published through the platform and allowing our team to
understand authors’ needs in order to deliver more products and services
This rapidly gained attention

7. 3. So we added a services marketplace.
(and, instantly, almost 1K professionals
selling their services to authors)
We understood authors needed more than publishing

8. 4. We added vertical whitelabels.
(allowing companies and groups to curate content
and attack different markets)
And that a certain amount of curation was needed

9. 5. An entire business ecosystem
Rewards Programme
Distribution hubBadges
Social integration
Talk shows
Collaborative innovation
What else?

10. 10% all
books
in Brazil
here.
Today, of
published per year
are

11. And 85% of self-
publishing book market
belongs to Clube de
Autores’ network.

12. ALL WE DID WAS THE OBVIOUS:
ALLOW STORYTELLERS TO TELL THEIR STORIES
(WITH NO BARRIERS).

13. AND WE GREW BECAUSE OF THIS COMMITMENT
TO A COMMUNITY OF STORYTELLERS.

14. How was our business ecosystem developed
How being a small start-up was a strategic asset
What will we cover in this panel?
How does our collaborative innovation process works
to detect new opportunities
How we read trends and plan our future in a highly
competitive and traditional market

15. This is our story.