Your social media strategy plan: Where do you start?

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Creating a social media plan may seem daunting but following this easy guide should lead you to success

Published in: Marketing

Your social media strategy plan: Where do you start?

  1. 1. BY MARK SCHAEFER As seen in:
  2. 2. When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but...
  3. 3. ...confusion about how to actually get started!
  4. 4. Hereʼs a 10 step overview on how to move ahead.
  5. 5. 1. YOU CANNOT HAVE A SOCIAL MEDIA MARKETING STRATEGY WITHOUT FIRST HAVING A COMPANY MARKETING STRATEGY
  6. 6. I know this sounds basic but most companies don’t have a marketing strategy!
  7. 7. Here is a trick to see if you truly have a marketing strategy...
  8. 8. CAN YOU FINISH THIS SENTENCE: “ONLY WE …”
  9. 9. 2. ASSESS THE COMPANY CULTURE
  10. 10. You might be wondering what the company culture has to do with social media success...
  11. 11. IN A WORD, EVERYTHING…
  12. 12. If your company is uptight and conservative, your social media presence will be uptight and conservative.
  13. 13. If you are open and customer- oriented, your online personality will come across that way too.
  14. 14. Look at the role of IT, legal, HR and company leadership in this journey...
  15. 15. ARE THEY READY TO BE PUBLISHERS? ARE THEY READY TO ENGAGE WITH THE PUBLIC?
  16. 16. 3. SOCIAL MEDIA LEAD TEAM
  17. 17. If you are in a large company...
  18. 18. I would recommend creating a team of leaders to oversee the progress of the initiative
  19. 19. ...and address problems as they emerge.
  20. 20. This is also an opportunity for education and to promote internal successes.
  21. 21. 4. SOCIAL MEDIA POLICY every companyneeds one! rv
  22. 22. This provides the groundrules and sets expectations of employees interactions and engagement.
  23. 23. It should also provide a detailed action plan if something goes wrong.
  24. 24. 5. IDENTIFY SOURCES OF RICH CONTENT
  25. 25. Content is the catalyst for business benefits on the web
  26. 26. BUT
  27. 27. Not all content is created equal.
  28. 28. Facebook posts or LinkedIn updates probably aren’t going to cut it. You need something deeper. You need rich content.
  29. 29. This means a blog, a podcast, a video series, or perhaps a combination. What might work best in your company culture?
  30. 30. 6. CONSIDERING SOCIAL MEDIA MEASUREMENT
  31. 31. ASK YOURSELF THIS:
  32. 32. “If we meet in this room a year from now and you are telling me how successful our social media marketing effort has been… what would have happened?”
  33. 33. Then, it is up to you to find indicators in your data that demonstrate progress toward those goals.
  34. 34. AND PLEASE...
  35. 35. Not everything can be measured by something you stick on a spreadsheet!
  36. 36. 7. DEVELOP A SOCIAL MEDIA NETWORK STRATEGY are you doing this?rv
  37. 37. If you want your content to IGNITE
  38. 38. You need to AGGRESSIVELY build your network of people who will share your messaging.
  39. 39. MOST
  40. 40. COMPANIES
  41. 41. DO NOT
  42. 42. DO THIS!
  43. 43. 8. INFORMATION ECO SYSTEM
  44. 44. Only now are we beginning to look at the actual platforms we need to populate — where will we post our rich content, where will we engage?
  45. 45. Choosing the right platforms is a very important decision because most companies don’t have the resources to be everywhere and do it well.
  46. 46. While it may seem natural to immediately migrate to Facebook
  47. 47. ...Twitter
  48. 48. ...or YouTube
  49. 49. Don’t overlook other sites and even industry -specific platforms.
  50. 50. Newer options like Pinterest and Snapchat are also delivering real business value.
  51. 51. WELL, THAT SHOULD GET YOU STARTED! WHAT DID YOU THINK? WHAT DID I MISS?
  52. 52. If you would like to delve deeper into this content please visit: bit.ly/schaeferblog
  53. 53. GET THE SENSATIONAL NEW BOOK FROM BEST-SELLING AUTHOR MARK W. SCHAEFER HTTPS://AMAZON.COM/DP/0692372334/REF=CM_SW_R_TW_DP_X_..TXXB9R33YX0BUY ON AMAZON
  54. 54. THIS SLIDEDECK WAS PRODUCED BY ANDREW AND PETE, PLEASE ADD US ON SNAPCHAT FOR MORE MARKETING ADVICE (AND SOME MISCHIEF): OR VISIT HTTPS://WWW.ANDREWANDPETE.COM USERNAME: ANDREWANDPETE

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