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Social Media and Government: Five Mega-Trends
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Social Media and Government: Five Mega-Trends

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Describes five social media megatrends for government. A presentation for the National Association of State CIO's

Describes five social media megatrends for government. A presentation for the National Association of State CIO's

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  • 1. Five Megatrends:Government and Social Media Mark W. Schaefer @markwschaefer www.businessesGROW.com
  • 2. TRANSPARENCY
  • 3. TRANSPARENCY• “This is a terrible time to be a control freak.”• 48% of adult Internet users have looked for information about a public policy or issue• 41% have downloaded government forms• 35% have researched government documents or statistics• 25% have received online advice from a government agency
  • 4. ENGAGEMENT
  • 5. ENGAGEMENTThe opportunity of social mediaand government is not economicor technological. It’s emotional.”Aneesh Chopra, CTO of the U.S. Government
  • 6. The positives• Creates better decisions by capturing local knowledge• Increases capacity of society to understand complexity of problems• Increases public support by legitimizing the solutions
  • 7. HUMANIZEGOVERNMENT
  • 8. HUMANIZE“Social media is not a secondwebsite, it’s a community.”— Tristram Perry, U.S. State Department
  • 9. Humanize– Spark discussion and give people a reason to belong.– Know your market and customize your information for your audience.– Develop unique, engaging content.– Post regularly.– Set goals and reassess them periodically.
  • 10. CRISIS
  • 11. REAL-TIME COMMUNICATION
  • 12. 311 Twitter service8 million requestsPublic resolution statsOpen API
  • 13. GSA-sponsored site
  • 14. BLOG:www.businessesGROW.com TWITTER @markwschaefer EMAILMSchaefer700@gmail.com