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Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
Mark Schaefer on Blogging
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Mark Schaefer on Blogging

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Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.

Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.

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Notes
  • Another good list of 10 reasons for business blogging.

    After 10+ years of implementing Blogs for small, mid size business websites as a digital publishing platform, this 'education hump' continues to be a continuous uphill for new clients.

    Many times -- demystifying the silly word 'Blog' is the root of the issue...

    Thanks for posting,
    seanrox
       Reply 
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Transcript

  • 1. Mark W. Schaefer@markwschaefer<br />Please. Stop making your company blog suck.<br />
  • 2. BIG, BIG, BIG IDEAS<br />Ten reasons your business should blog (even if nobody reads it!)<br />Evolution of corporate blogging<br /> 10 anti-sucking ideas<br />BONUS – Content is power<br />
  • 3.
  • 4. Why <br />Are we blogging?<br />
  • 5. It’s about … <br />
  • 6. Corporate Blogging is a <br />Marketing <br />function. We aim to sell <br /><ul><li> more stuff
  • 7. to more people
  • 8. more often
  • 9. for more money.</li></li></ul><li>Source: Base One 2011 Buyersphere Report<br />
  • 10. The Social Web Model: Systematically Create an Info Eco-system<br />Employees<br />Customers<br />Your Website<br />Prospects<br />LocalStakeholders<br />
  • 11. Let’sDISCOVERHow to have a company blog that doesn’t SUCK<br />
  • 12. TOP 10 <br />Reasons to <br />BLOG!<br />
  • 13. SEARCHengine benefits<br />
  • 14. DIFFERENTIATION<br />
  • 15. INFINITE<br />Search Life<br />
  • 16. INTEGRATE<br />with sales strategy & other channels<br />
  • 17. CRISIS<br />management<br />
  • 18. FOCUS<br />on strategy and POV<br />
  • 19. RE-PURPOSE<br />content in <br />newsletters, whitepapers<br />
  • 20. REFERENCE library<br />
  • 21. INTERNALcommunications<br />
  • 22. PRopportunities/Massive reach<br />
  • 23.
  • 24. EVOLUTIONof corporate blogging<br />
  • 25. Personal <br />
  • 26. Multi-channel<br />http://www.oracle.com/blogs/index.html<br />
  • 27. Multi-topic<br />
  • 28. Innovation<br />
  • 29. Problem-solving<br />https://caterpillar.lithium.com/caterpillar/<br />
  • 30. Community engagement<br />http://www.wegmans.com/blog/<br />
  • 31. Voice of Authority<br />http://www.manpowerblogs.com/<br />
  • 32. The curious case of the Fiskateers*<br />*Courtesy Brains on Fire<br />
  • 33. Ten Simply Amazing IdeasTo Keep You From Sucking<br />
  • 34. 1) GET YOUR DUCKS IN A ROW … FIRST<br />
  • 35. Such as … <br />Content plan<br />Approval process<br />Editorial responsibilities<br />Resources<br />
  • 36. 2) ENTERTAIN<br />
  • 37. 3) CONSIDER<br />CULTURE<br />
  • 38. 4) Go ahead <br />and sell, dammit.<br />
  • 39. Direct selling<br />Blog-only offers<br />Product ads<br />Giveaways that require opt-in<br />Feature helpful uses for your product that encourage people to buy more<br />Why NOT?<br />
  • 40. 5) Social validation<br />
  • 41.
  • 42. 6) Engage Leadership<br />
  • 43. 7) Deputize<br />
  • 44. 8) Leverage your content (baby)<br />
  • 45. 9) FIVE steps to a PERFECT post<br />Compelling headline<br />Original viewpoint<br />Courage to be imperfect<br />Don’t write, re-write<br />Timely<br />
  • 46. 10) LOWER<br />EXPECTATIONS<br />
  • 47. The myth of community-building<br />85% of the visitors to your blog will have never been there before and will probably never be there again.<br />2% of the people who read your blog will take the time to comment.<br />75% of the Fortune 500 companies have some restrictions on employees even accessing blogs from work.<br />
  • 48. What engagement is realistic?<br />Not having comments does not mean people aren’t engaged. <br />Consider:<br />Page views<br />RSS feed subscriptions<br />Offline comments<br />Customer feedback<br />Tweets<br />References to your posts<br />
  • 49. CONTENT IS <br />POWER<br /><ul><li>Consider all the business benefits of blogging, even if nobody reads it
  • 50. Re-frame how your blog can align with your corporate goals
  • 51. Think through the 10 ideas</li></li></ul><li>
  • 52. BLOG:<br />www.businessesGROW.com<br />TWITTER <br />@markwschaefer<br />EMAIL <br />MSchaefer700@gmail.com<br />

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