10 Ways to Ignite Your Content

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Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.

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10 Ways to Ignite Your Content

  1. IGNITE YOUR content online @markwschaefer 10 ways to
  2. There is no economic value in simply producing content.
  3. For value to occur, the content must be seen, shared and connected to an audience.
  4. It must ignite!
  5. That’s what this short guide is for.
  6. Here are 10 ways to help you ignite your content online.
  7. PUSH THE RIGHT BUTTONS 1
  8. Add social sharing buttons to your site.
  9. Add social sharing buttons to your site. Obvious? Yes! But you'd be surprised by the number of sites that don’t have them.
  10. A recent study showed that content with sharing buttons is 700 percent more likely to be shared.
  11. This free tool works great: It’s mobile-friendly and completely customizable.
  12. BE VISUAL 2
  13. Add visuals to your blog posts.
  14. Read something and you’ll remember 10% of it three days later. Blah blah blah blah blah blah blah blah blah blah blah blah Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda Blah blah blah blah blah blah blah blah blah blah blah blah. Important News of the Day
  15. Add a picture and you’ll remember 65%.
  16. According to research, adding a photo or illustration doubles the probability that your content will be shared.
  17. Need high-quality free stock photos? Death to Stock Photo New Old Stock Unsplash Flickr Creative Commons
  18. ENCOURAGE COMMENTS 3
  19. People who care enough to comment on your content are also highly likely to share it with their network.
  20. There are a few ways you can encourage comments on your content.
  21. Mention influencers in your post.
  22. End your post with a question. Mention influencers in your post.
  23. End your post with a question. Mention influencers in your post. Ask a few friends to leave a comment.
  24. BE INSPIRING 4
  25. Research into the most-shared articles on the web uncovers 3 primary emotions in the content:
  26. laughter
  27. laughter entertainment
  28. laughter entertainment awe
  29. Joy is a driver of social action.
  30. So keep things positive!
  31. MAKE IT LOOK GOOD 5
  32. How your site looks is an important indicator of whether your content is share-worthy.
  33. If your site is classy, people will feel classy sharing your content.
  34. Be responsive Your site design should also… Make sharing content easy Amplify great content Focus on readers
  35. The great news is, it’s never been easier to have a well-designed website.
  36. REMIX CONTENT 6
  37. Every piece of evergreen content you produce can be transformed into new content.
  38. Popular blog posts can become SlideShares. 149K views
  39. Helping you find a new audience for your content 59K views 11K views 15K views
  40. List posts make great infographics too.
  41. Here are a few more ideas… Combine themed blog posts into an ebook Add audio to slides & upload to YouTube Take the audio from video & podcast it
  42. FOCUS ON NEW RESEARCH 7
  43. Research is a great resource for rich content creation ideas.
  44. The key is putting your own spin on it.
  45. What did you learn from this new research? Here are some questions to ask yourself as you create… What surprised you? What doesn't make sense? How can the research be applied to your industry? What new ideas does this enable?
  46. GO LONG 8
  47. According to an analysis of 100 million web articles, long-form content gets shared more than short-form content.
  48. Yet short-form content abounds on the web.
  49. This is your opportunity to do what few dare to do.
  50. This is your opportunity to do what few dare to do. Go long!
  51. Here are a few things to help you write long-form content: Use a list structure Break up text with sub-headings & bullet points Write short, easy-to-read paragraphs
  52. DETERMINE THE BEST TIME TO POST 9
  53. Don’t fall for blog posts like this. SocialMediaNinjaTips&Tricks The Absolute Best Times To Post Content Online We surveyed the top self- proclaimed social media gurus for their advice on when to post online. Here it is. Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda yadda. Blah blah blah.
  54. Don’t fall for blog posts like this. SocialMediaNinjaTips&Tricks The Absolute Best Times To Post Content Online We surveyed the top self- proclaimed social media gurus for their advice on when to post online. Here it is. Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda yadda. Blah blah blah. (despite the convincing photo)
  55. The truth is that the ultimate best time to post is based on a number of factors.
  56. And sharing peaks on different days for every industry.
  57. And sharing peaks on different days for every industry. (Whether you’re blogging about the latest in workplace fashion or the history of space travel)
  58. And sharing peaks on different days for every industry. (Whether you’re blogging about the latest in workplace fashion or the history of space travel) It's up to you to figure out the best posting schedule for your business and customers.
  59. ADD YOUR PERSONALITY 10
  60. To stand out on the web today, you have to make your mark.
  61. Share your unique experiences.
  62. Don’t write for machines.
  63. Write for humans.
  64. Phew. That’s a lot to digest.
  65. 1. PUSH THE RIGHT BUTTONS. 2. BE VISUAL. 3. ENCOURAGE COMMENTS. 4. BE INSPIRING. 5. MAKE IT LOOK GOOD. 6. REMIX CONTENT. 7. FOCUS ON NEW RESEARCH. 8. GO LONG. 9. DETERMINE THE BEST POSTING TIME. 10. ADD YOUR PERSONALITY. HERE’S A QUICK RECAP
  66. I hope you’re inspired to create content that ignites.
  67. The good news is you don’t have to do it alone.
  68. The good news is you don’t have to do it alone. I wrote my new book for you!
  69. Learn how to ignite your content, your marketing, and your business with The Content Code. GET IT NOW ON AMAZON
  70. SHARE WITH A FRIEND!
  71. SAY HELLO ONLINE! CONTENT @markwschaefer DESIGN @sarahsmason

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