10 tips to promote your content without spamming people

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The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.

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10 tips to promote your content without spamming people

  1. Promoting Your Content 10 TIPS FOR @markwschaefer without spamming people
  2. For decades, marketers have been conditioned to shout and broadcast.
  3. It just seemed natural to turn to the social channels to do the same thing.
  4. But broadcasting your messages to your audience isn’t helpful…
  5. it’s SPAMMING.
  6. Here are 10 practical tips for promoting your content
  7. Here are 10 practical tips for promoting your content (without crossing the spam line)
  8. Look for questions to answer. 1
  9. There are thousands of people asking questions online
  10. Find questions you can answer then add a link to one of your helpful posts as a response.
  11. Use social channels. 2
  12. 20% Complaining about the government 30% Watching cat videos 48% Playing Farmville 2% Interacting with brand messages This is how people spend their time on social media.* *Scientific survey I just made up
  13. They don’t want to be sold to, marketed to, or advertised to.
  14. However…
  15. If you’ve attracted a loyal audience who’s interested in you and your business,
  16. they may be interested in SOME of your business-related comment.
  17. they may be interested in SOME of your business-related comment. (Just don’t get too SPAMMY!)
  18. Include content links in your Google profile. 3
  19. Your Google profile is your business card for many people looking for you on the web. Here’s proof!
  20. That makes it the perfect container for all of the content you create.
  21. If you haven’t updated your profile in a while, go check it out now. (I’ll wait right here for you.)
  22. Link to content in other social media profiles. 4
  23. On LinkedIn, insert media links (including SlideShare presentations) in your profile. https://www.linkedin.com/in/markwschaefer
  24. https://www.facebook.com/mark.schaefer3 On Facebook, highlight your podcast, blog , and other content in your profile.
  25. https://twitter.com/markwschaefer On Twitter, share a link in your bio to a promoted piece of content.
  26. https://twitter.com/markwschaefer And don’t forget pinned tweets!
  27. Make the most of unused real estate. 5
  28. If you have several content properties like I do, it can be a challenge to list them all on the back of a business card.
  29. Use bit.ly to create short links to all of your content properties online.
  30. But don’t just put those bit.ly links on your business cards.
  31. Here are some other places you can use bit.ly links to promote your content. 1 Email Signatures 1 Infographics 1 Presentations 1 Web Graphics 1 Books 1 2 3 4 5
  32. Ignite snippets. 6
  33. Every piece of content you produce should have a few short quotable gems for people to share.
  34. You can use a free tool like Click to Tweet to promote specific quotes from your blog posts.
  35. With presentations, embed shareable quotes on your slides.
  36. Every piece of content you produce should have a few short quotable gems for people to share. — @markwschaefer Try it! (Click on the quote below.)
  37. Participate in link roundups. 7
  38. Many bloggers curate their favorite blog posts into daily, weekly, or monthly link roundups.
  39. Experiment with search keywords to find relevant roundups.
  40. Then contact the blogger with a link to your post and why you think it’d be a good fit for their roundup.
  41. But use this technique judiciously to avoid crossing the spam line. (More help on that with my #10 tip)
  42. Promote new content within old content. 8
  43. Here’s a little trick to introduce new readers to your content.
  44. Use a tool like Social Crawlytics to determine your most shared content the last few years.
  45. Chances are your best work is still attracting new readers!
  46. After you’ve identified the most shared pages on your site, add links to relevant keywords that point to your new content.
  47. Join a content sharing club. 9
  48. There are a number of sites where you can join other content creators and support each other's efforts.
  49. One popular site is Triberr, which is like a blogging club where you can discover and share content in a reciprocal fashion.
  50. This works!
  51. This works! Triberr increases page views on my blog by about 8 percent!
  52. Write industry bloggers a personal note. 10
  53. Have a piece of great content you want shared around the blogosphere?
  54. Try writing industry bloggers a personal note.
  55. Follow these steps to email industry influencers 2 3 4 5 6 Find bloggers who have written similar content. Write them an email using a personalized subject. Make sure to get their name right! Craft an email so that it doesn’t sound like a form letter. Compliment them on their work. & suggest they might enjoy yours. Point out a specific connection between their work and the piece you’ve created. Link to their work in your post (that’s a big hook!). 1
  56. Follow these steps to email industry influencers 2 3 4 5 6 Find bloggers who have written similar content. Write them an email using a personalized subject. Make sure to get their name right! Craft an email so that it doesn’t sound like a form letter. Compliment them on their work. & suggest they might enjoy yours. Point out a specific connection between their work and the piece you’ve created. Link to their work in your post (that’s a big hook!). 1 (Just use this technique carefully — NO SPAMMING!)
  57. Wow. That’s a lot to think about.
  58. Let’s do a quick recap.
  59. Promoting Your Content 10 TIPS FOR without spamming people 1. Look for questions to answer. 2. Use social channels. 3. Include content links in your Google profile. 4. Link to content in other social media profiles. 5. Make the most of unused real estate. 6. Ignite snippets. 7. Participate in link roundups. 8. Promote new content within old content. 9. Join a content sharing club. 10. Write industry bloggers a personal note.
  60. I hope you’re inspired to create and promote great content online.
  61. The good news is you don’t have to do it alone!
  62. I wrote my new book for you!
  63. Learn how to ignite your content, your marketing, and your business with The Content Code. GET IT NOW ON AMAZON “This is the text book for the content marketer of the future.” — Ryan Hanley “This book is a game-changer.” — Jay Baer "The wisdom in this book is a gift to us." — Emeric Ernoult
  64. CONTENT @markwschaefer SAY HELLO ONLINE! DESIGN @sarahsmason

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