Theme that is topical / top of mind and seen to influence us Stats & facts both locally to keep track and globally to keep an eye on things to possibly come our way On-line advertising and mobile marketing is popping up more and more, hence the decision to have closer look at it
http://www.neurosciencemarketing.com/blog/articles/scent-nearly-doubles-sales.htm http://www.colormatters.com/market_whycolor.html North, A. C., Shilcock, A., and Hargreaves, D. J. (2003). The effect of musical style on restaurant customers’ spending. Environment and Behavior, 35 , 712-718. http://www.dmx.com/services/scent/why-it-workshttp://www.dmx.com/services/message/why-dmx-messaging http://au.nielsen.com/products/crs_shoppertrends.shtml
Samsung India launched the Solar Guru which offers 5-10 minutes of talk time for every hour of solar charging. While the USD 59 phone was designed for developing nations with unstable power supplies, it was given a wide release in Asia, Europe and Latin America.
&quot;The findings reflect larger trends we’ve observed over 10 years, with a few interesting developments, for instance, the generalization that older people are resistant to new technologies is eroding — pivotal knowledge for you, if you want to continue to delight those audiences.“ http://www.selfserviceworld.com/article.php?id=22330&site=6
http://ezinearticles.com/?Short-and-Tweet---Effective-Advertising-in-140-Characters-Or-Less&id=4450781 “ The exploding popularity of social networking sites like Twitter, Facebook, Linked In, etc. should be a signal to all marketers, including industrial B to B, that ads that convey a message quickly and concisely may have an advantage over ads that force readers to plow through too much text , puzzle over a picture that is unrelated to the headline, figure out complicated charts - or all of the above. ”
http://www.totallymad.co.za/default.aspx?IDStory=25123 “ While many fear that the new consumer protection laws will inhibit the work of creative minds in the communication/advertising space, the onus is on the agencies themselves to understand the new boundaries and find ways to work within this space.”
The emerging of new media and devices with built-in audio delivery, such as podcasts, streaming media or smartphones, expands the opportunities for audio branding but also increases the risks of causing noise pollution and cacophony.
Adding textures and changing packaging materials created a more premium feel to it’s products
http://www.knowthis.com/principles-of-marketing-tutorials/marketing-research/research-trends-internet-technologies http://www.fastcompany.com/magazine/48/untangle.html To address the need for more information, marketing companies are developing new methods for collecting data. This has led to the introduction of several new technologies to assist in the information gathering process. KnowThis.com
In a Las Vegas casino money gambled in a slot machine increased by over 45%
when the casino was scented
Colour increases brand recognition by up to 80% sight scent sound 24% of consumers are more likely to buy a product from a store that plays music that they recall and enjoy. 80% Of Customers say In-store Advertising influences their purchasing decision 84% of Shoppers are more likely to purchase a product of a higher value in a scented room In a wine store when French music was played 77% of wine sold was FRENCH When German music played 73% of wine sold was GERMAN Brands who use music that matches their brand identity are 96% more likely to be recalled Bars with scented-table adverts increased sales of advertised products by 79% as opposed to those without scents which only increased sales by 11% With a 28% increase women drivers favour blue cars above any other colour
“ Design explores the new and is the bridge between technology, society and business. It is sensitive to cultural conditions, social trends and the potential of new technology, and is able to translate this into valuable propositions for business by envisioning solutions grounded in new ways of production and consumption.“
- Simona Rocchi, Director of Sustainable Design at Philips Design
“ The need to integrate sustainability into design practices is becoming increasingly more apparent — from objects as small as appliances to applications as large as towns — due to design's ability to overcome difficult obstacles with measured creativity.”
Functionall captures the phenomenon of simple, small and/or cheap products and services designed for low(er)-income consumers in emerging markets, with cross-over appeal to consumers in mature consumer societies.
“ The new status symbols are frugality and practicality. Poverty is another word for “meaningful and sustainable living”. In the last 18 months, global business has seen two tectonic shifts: a change in the volume of demand, and a change in the nature of demand. Demand has shrunk in developed markets and exploded in emerging markets.”
“ Forward-thinking businesses are putting some of their labour into the hands of customers , not only saving companies money, but also empowering customers by giving them a sense of independence and creative control . Among demographics that value customisation and autonomy, unservice is a win-win for all.”
“ The expectation of lower prices and the desire for greater personal control has changed customer Purchase Logic. Today's customers want to buy services instead of products. They want to buy the use of a product rather than the product itself. Individual consumers, business customers, even Governments and the Military are now buying services instead of products.”
“ Consumers around the world have embraced Self-Service because it makes their lives so much easier , you can book online, pay online, check-in online or at a kiosk at the airport – all at your own convenience and without waiting in a queue.”
- Kevin Meltzer, Business Development Director at Consology
“… ads that convey a message quickly and concisely may have an advantage over ads that force readers to plough through too much text, puzzle over a picture that is unrelated to the headline, figure out complicated charts - or all of the above. ”
- Kerry O'Malley, Expert writer and founder of Marketects
Bloomingdale's nationwide use ScentAir in multiple locations throughout their stores. The soft scent of Baby Powder speaks to a mother's memory in the infant department. The intimate apparel department is inviting with the soothing scent of Lilac, while Coconut wafts through the swimsuit department. And during the holiday shopping season the scents of Sugar Cookie, Chocolate and Evergreen create a warm and pleasant experience.
“ Customers love the scents and have asked to purchase them.“
Aromas trigger memories. Memories spark emotions and emotional connections bring customers back. Sony Style and ScentAir developed a signature fragrance combining subtle notes of citrus, vanilla and other secret ingredients. The custom fragrance creates a memorable impression on shoppers and adds to the decor of the boutique stores. The power of scent completes the unique sensory branding experience.
"Our signature scent creates a positive and memorable experience. Sony has been very pleased by the response from our customers.”
“ The main feature of real-time is that it’s conversational . Anyone can send out a question then Aardvark tries to match you with the person in your social graph who could best answer this. From a business perspective, you could have auto dealers, travel agents who can use this. From a broader perspective, it’s about allowing this individual info taking place, everyone needs a human being on the other end.”