Theme that is topical / top of mind and seen to influence us Stats & facts both locally to keep track and globally to keep an eye on things to possibly come our way On-line advertising and mobile marketing is popping up more and more, hence the decision to have closer look at it
SA industry: 4 Schuster movies are Mr Bones (1.864mil), Mr Bones 2 (1.599mil), Mama Jack (1.523mil) & Panic Mechanic (1.320mil) [www.cinemark.co.za] 40% cheaper [http://www.southafrica.info/business/economy/sectors/film.htm] 3D phenomenon: - Avatar highest grossing movie of all time in worldwide box office with $1.859bil [www.timeslive.co.za] knocking 1997 movie, Titanic from the throne - Cost to produce Avatar $500mil [www.timeslive.co.za] 72% of the global box office for Avatar had come from 3D venues [www.timeslive.co.za] Movie ticket prices from [popcornadvertising] at R36 for normal ticket and R50 for 3D “ . . . will come a time, in a not too distant future, where big releases will be only released in 3D.” [Mark Zoradi, president of Walt Disney Motion Pictures Group] Cinema advertising: Penetration from [Amps2009] (increase in numbers as people move up the LSMs with penetration staying pretty stable with small declines) Adspend from AC Nielsen Cinmema attendances 2008 total attendances 25 593, 634 68% LSM 7-10 / 2009 total attendances 25, 896, 364 69% LSM 7-10 [Audited Cinema Attendances]
http://www.entrepreneur.com/trends/index.html Demand is exploding for locally grown and made products--which means more support for mom-and-pop stores. The dividend: For every $100 spent at a locally owned business, $68 comes back to the community. Only $43 recirculates from national chain stores. The &quot;buy local&quot; ethos has its roots in the farmers markets movement: There are almost 5,000 farmers markets across the country, the result of more than 5 percent annual growth for the past five years, according to the Department of Agriculture. Nearly 60 percent of consumers say they try to shop at a farmers market. Wal-Mart and Safeway recently added &quot;Locally Grown&quot; sections to their produce departments, and the USDA launched a &quot;Know Your Farmer, Know Your Food&quot; marketing campaign.
http://www.psfk.com/2009/08/infographic-why-buy-local-ten-reasons-to-shop-local-first.html 1. Significantly More Money Re-circulates In Greater Grand Rapids. When you purchase at locally owned businesses rather than nationally owned, more money is kept in the community because locally-owned businesses often purchase from other local businesses, service providers and farms. Purchasing local helps grow other businesses as well as the Greater Grand Rapids tax base. 2. Non Profits Receive Greater Support. Local business owners donate more to local charities than non-local owners. 3. Unique Businesses Create Character & Prosperity The unique character of Grand Rapids is what brought us here and keeps us here. Our tourism businesses also benefit. 4. Environmental Impact Is Reduced. Local businesses make more local purchases requiring less transportation and usually set up shop in town centers rather than on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution. 5. Most New Jobs Are Provided By Local Businesses. Small local businesses are the largest employers nationally. 6. Customer Service Is Better. Local businesses often hire people with more specific product expertise for better customer service. 7. Local Business Owners Invest In Community. Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future. 8. Public Benefits Far Outweigh Public Costs. Local businesses require comparatively little infrastructure and more efficiently utilize public services relative to chain stores. 9. Competition And Diversity Leads To More Consumer Choices. A marketplace of thousands of small businesses is the best way to ensure innovation and low prices over the long-term. 10. Investment In Greater Grand Rapids Is Encouraged. A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.