High (Pleasure) Low (Negative/discomfort) Neutral Identify a need to buy a new car Look at cars / communication Decide on ...
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Buying A Car

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Buying a car - the customer journey

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Transcript of "Buying A Car"

  1. 1. High (Pleasure) Low (Negative/discomfort) Neutral Identify a need to buy a new car Look at cars / communication Decide on options Decide to visit dealer Find Parking Get location of dealership Go inside / look at cars Find a salesperson Decide on vehicle Contact dealership Negotiate Arrange payment & paperwork Finished paperwork Waiting Receive car PPD After sales service ? Share experience Test drive Get a brochure Excitement builds How to communicate? Personality? Fun, worried about crashing Mixed reactions from family & friends What is right for me, can I get my options Getting the best deal, can I afford? Is it all correct, sorting, filing Relief Anxious Relief & excitement Did I make the right choice? Evaluation Advertising Communication, PR TV programs, articles etc. Dealership Flyers, community newspapers Brochures Etc. In car experience, radio, CD player - opportunities Tables, direct comparison Internet, e-mail, phone Feedback

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