Six
Categories
of
Supportive
Materials
Six Categories of Supportive Materials
Illustrations, Examples &
Personal Stories
Descriptions & Explanations
Analogies
De...
Illustrations, E
xamples &
Personal
Stories
•

Facts

•

Hypothetical

•

Brief
Illustration

•

Extended
Illustration
Facts
“The early guitar had four double strings and
was similar to the lute. The modern guitar has
six strings.”
Guitar. W...
Brief Illustration

“So prodigious were Johnson's skills on the six-string guitar, a legend
(fostered by Johnson himself) ...
Descriptions &
Explanations
• Word
Pictures

• Detailed
sensory
information
• Use
Brief, Concr
ete style
Description
“Players are looking for the comfortable
broken-in look and feel of an older
instrument, sort of like pre-aged...
Definitions

• Classification
• Dictionary
• Operation
• Functional
Definition
Definition By Classification
“A musical instrument of the lute class, with six strings, which
are twanged with the right h...
Analogies
•

Assist audience’s
understanding

•

Literal
• Comparison
between two
things

•

Figurative
• Comparison of
tw...
Literal Analogy
“Guitars and basses are very tactile and
you hold them close to your body, so
people are likely to think o...
Facts & Statistics
• Can be
enumerated
• can be
expressed as
• Mean
• Percentage
• Ratio
Statistics
“Sales of all instruments in the United States totaled $6.5 billion
last year, down roughly 13 percent from the...
“But I can tell you that the Vantage X-99 is in no
way inferior to a Fender Strat. I tested them both
without amp at home ...
Expert Opinion
“Fender Brands Vice President of Marketing reports that there is a
‘pretty interesting cross section of con...
Six Categories of Supportive Materials
Illustrations, Examples &
Personal Stories
Descriptions & Explanations
Analogies
De...
Image Attributions
•

“Guitar Close-up.” Lee, James. Jronaldlee. Flickr. Creative Commons 3.0 License. Retrieved from:

•
...
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Compelling Speech : 6 Categories of Support Material

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Ways to punch up a speech using key support material.

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Transcript of "Compelling Speech : 6 Categories of Support Material"

  1. 1. Six Categories of Supportive Materials
  2. 2. Six Categories of Supportive Materials Illustrations, Examples & Personal Stories Descriptions & Explanations Analogies Definitions Facts & Statistics Opinions & Quotes
  3. 3. Illustrations, E xamples & Personal Stories • Facts • Hypothetical • Brief Illustration • Extended Illustration
  4. 4. Facts “The early guitar had four double strings and was similar to the lute. The modern guitar has six strings.” Guitar. World Encyclopedia. Oxford Reference. Hypothetical “Imagine playing a guitar on stage and one of the six strings breaks…”
  5. 5. Brief Illustration “So prodigious were Johnson's skills on the six-string guitar, a legend (fostered by Johnson himself) grew up around him that he had sold his soul to the devil in exchange for this particular gift.” Robert Johnson. St. James Encyclopedia of Popular Culture. Gale Virtual Library Reference. Extended Illustration The story of the “crossroads” and the entire Blues legend of how Robert Johnson made a bargain with the devil.
  6. 6. Descriptions & Explanations • Word Pictures • Detailed sensory information • Use Brief, Concr ete style
  7. 7. Description “Players are looking for the comfortable broken-in look and feel of an older instrument, sort of like pre-aged Levi’s jeans.” For Guitar Makers, It’s Back to the Future. Music Trades. Oct 2013. 104-112. Business Source Complete. Explanation “Some manufacturers take the aging process to the nth degree, executing dents, cigarette burns and other iconic “accidents” with precise historical accuracy.” For Guitar Makers, It’s Back to the Future. Music Trades. Oct 2013. 104-112. Business Source Complete.
  8. 8. Definitions • Classification • Dictionary • Operation • Functional Definition
  9. 9. Definition By Classification “A musical instrument of the lute class, with six strings, which are twanged with the right hand, and a handle or fingerboard provided with frets for stopping the notes with the left...” Oxford English Dictionary Definition by Operation “There are several different ways to learn how to finger strum without a guitar pick, but the method I like best is using my thumb and middle fingers. When I strum down I use my middle finger, when I strum up I use my thumb. In order to do this you will need to grow your fingernails a bit long because your long nails will work as your guitar pick and will help produce a loud clear sound from your guitar.” Usher, Ashton. “Learn How to Strum the Guitar without a Guitar Pick.” March 2013. Retrieved from http://voices.yahoo.com/learn-strum-guitarwithout-guitar-pick-12032157.html
  10. 10. Analogies • Assist audience’s understanding • Literal • Comparison between two things • Figurative • Comparison of two dissimilar things
  11. 11. Literal Analogy “Guitars and basses are very tactile and you hold them close to your body, so people are likely to think of them as a tool of tone and personal expression…“ For Guitar Makers, It’s Back to the Future. Music Trades. Oct 2013. 104-112. Business Source Complete. Figurative Analogy “Beyond appearances, advances in technology have revolutionized nearly every other product category [other than the guitar]…automobiles, consumer electronics, kitchen appliances, medical equipment and sporting goods..” For Guitar Makers, It’s Back to the Future. Music Trades. Oct 2013. 104-112. Business Source Complete.
  12. 12. Facts & Statistics • Can be enumerated • can be expressed as • Mean • Percentage • Ratio
  13. 13. Statistics “Sales of all instruments in the United States totaled $6.5 billion last year, down roughly 13 percent from their peak in 2005, according to Music Trades, which tracks the industry. “ Morrissey, Janet. A Guitar Maker Aims to Stay Plugged In. New York Times. September 2012. Retrieved from: http://www.nytimes.com/2012/09/30/business/fender-aims-to-stay-plugged-in-amid-changing-music-trends.html?_r=0 Fact “Mr. Fender’s company, now known as the Fender Musical Instruments Corporation is the world’s largest maker of guitars.” Morrissey, Janet. A Guitar Maker Aims to Stay Plugged In. New York Times. September 2012. Retrieved from: http://www.nytimes.com/2012/09/30/business/fender-aims-to-stay-plugged-in-amid-changing-music-trends.html?_r=0
  14. 14. “But I can tell you that the Vantage X-99 is in no way inferior to a Fender Strat. I tested them both without amp at home but also on a stage when grandpa did set up his stuff before he played with his band for local events. Both guitars a pretty different but have a nice usability and awesome sound.” • Expert “I Borrowed Grandpa’s Vantage X-99 Guitar.” Dennis X. November 2013. Retrieved from http://diaryofdennis.com/2013/11/21/i-borrowed-grandpas-vantage-x-99-guitar/ • Opinions & Quotes a professional in the field • Lay • Experience based testimony • Prestige • Testimony not just from someone famous, but someone who has worked hard in the area
  15. 15. Expert Opinion “Fender Brands Vice President of Marketing reports that there is a ‘pretty interesting cross section of consumers’ attracted to retro looking instruments.“ For Guitar Makers, It’s Back to the Future. Music Trades. Oct 2013. 104-112. Business Source Complete. Prestige Opinion Rick Barrio Dill, bassist for rock band Vintage Trouble, lost his Fender bass to a theft. Playing another brand was “out of the question…It put a feeling in my stomach like someone had died – I was a complete wreck.” Morrissey, Janet. A Guitar Maker Aims to Stay Plugged In. New York Times. September 2012. Retrieved from: http://www.nytimes.com/2012/09/30/business/fender-aims-to-stay-plugged-in-amid-changing-music-trends.html?_r=0
  16. 16. Six Categories of Supportive Materials Illustrations, Examples & Personal Stories Descriptions & Explanations Analogies Definitions Facts & Statistics Opinions & Quotes
  17. 17. Image Attributions • “Guitar Close-up.” Lee, James. Jronaldlee. Flickr. Creative Commons 3.0 License. Retrieved from: • “Guitar pick.” Rahman_95 . Flickr. Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0). Retrieved from: http://www.flickr.com/photos/jronaldlee/5628630271/ http://www.flickr.com/photos/rahman_95/8552923365/ • • • • “Robert Johnson.” Tdblues.com. Retrieved from: http://www.tdblues.com/2010/03/robert-johnson-tunings-and-guitars/ “Faux damaged guitar.” For Guitar Makers, It’s Back to the Future. Music Trades. Oct 2013. 104-112. Business Source Complete. “Guitar Necks in a Row.” Morrissey, Janet. A Guitar Maker Aims to Stay Plugged In. New York Times. September 2012. Retrieved from: http://www.nytimes.com/2012/09/30/business/fender-aims-to-stay-plugged-in-amid-changing-music-trends.html?_r=0 “Vintage Trouble on stage.” McCabe, Peter. Vintage Trouble. http://www.vintagetrouble.com/visuals.html

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