On March 21, 2008 I went to sell at Billy Bob’s Beach Bar in Seffner Florida.
My success there has been modest, but I hoped my 3 rd trip there would be better.
The Beach Bar has a variety of beach signs, tiki bar signs and is ground zero in Seffner ( East Tampa) for the sort of beachy style I call home. It has the best hamburgers and food. I am proud to be remotely affiliated with this restaurant.
While it seems being a tiki bar sign painter, Florida folk artist is simple. I regard it – when I’m at the top of my game – a narrative of what it is to be in Florida, a conversation of peace, a massage of drinking, tequila and FUN.
This set up I had up front:
We’re all here because we’re not all there.
HARLEY BAR: bikes, booze, beer, Babes. REPEAT of the above
Florida Native: storm tested, barefoot loving, 100% real
If it makes you happy, it can’t be that bad.
When life hands you Lemons..grab the tequila and salt.
I’d rather be fishing thinking about God than sitting in church thinking about fishing.
AND the wine version of the same.
I’m not TELLING you a story or SELLING you a mood---right? This configuration sank my night. Up front I need my best selling work—not new things I am trying.
I met Michael Tharp. He builds custom furniture – often team ones like for the Gators. He also does “Margaritaville” style and can work with you. He’s a master craftsman. Michael does a lot of custom patio work. Even kids chairs. This loveseat with a table in the middle goes for $190. His kids chairs are only $80. He works out of Brandon and can be reached at 813-651-5683.
That is a picture of Carolyn ( also known as the HOTTEST most calm most REAL bartender I’ve ever met!) and John, the owner of Billy Bobs Beach Bar.
SO…why didn’t I sell?
* maybe this a promotion point, not a selling point. The next day I got a call to make a custom sign. I generally make more money on a custom sign. I have been selling here 3 months…and have sold and delivered 4 custom signs.
* maybe it is important to be where you WANT to be and not constantly worry about the bottom line. John and his staff treat me WELL. They ask how I’m doing and give me a hand up. It is great to work where you want to be, that is your THING and has the best hamburger in town.
* I need to find out how to sell to the biker crowd. I sometimes do really well. It is varied but fun. I have to present and create a no pressure FUN time when at biker bars and avenues for individuality. I actually have to WORK on this. Not pretend it will happen.
* I need to approach the bar about building a more permanent sales relationship. I have to define and pitch a mutually beneficial relationship.
* I need to incorporate custom work into my set up. I need to follow through and be OPEN to on site or next day work.
* I need to keep in mind that building relationships, reputation and custom selling opportunities IS selling and all good.