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LMA Case Study: Beasley Broadcast Group
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LMA Case Study: Beasley Broadcast Group


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Case study highlighting Beasley's success story rolling out VendAsta's "Do It With Me" Reputation Management and Social Marketing services.

Case study highlighting Beasley's success story rolling out VendAsta's "Do It With Me" Reputation Management and Social Marketing services.

Published in: Business, Education

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  • 1. Beasley Broadcast GroupLaunches Reputation and SocialSolutions in Record Time
  • 2. Digital Opportunities● Online listings are full of user generated content (UGC)○ Consumers trust UGC more than traditionaladvertising● A businesss brand is what their customers say it is"Reputation Management is expected to be a $3.5B industry by 2014."- Kelsey Group
  • 3. Digital Obstacles● New territory for traditional media● No standardized training in place● Support collateral yet to be developed● Fulfillment process● Integrations to legacy systemsWhat if the solutions provider could eliminate these obstacles for you?
  • 4. ● Beasley Broadcast Group, Inc. (NASDAQ: BBGI)● Number of Employees: Approximately 650● Number of Radio Stations Owned or Operated: 44● Number of Markets Served: 11● Number of Listeners: 6.2 million
  • 5. ChallengeTo expand advertising and marketing solution offerings,Beasley Broadcast Group required:● Solutions with a clear value proposition● Solutions with market opportunity● Robust technical infrastructure● Straightforward provisioning
  • 6. VendAsta presented a complete reputation and socialpresence management solution:● Comprehensive visibility information● Customizable alerts● A mobile-optimized presence● Social marketing with measurable ROI● A Concierge CRM option to assist with all of the aboveSolution
  • 7. Go To Market TimelineWednesday: VendAsta met with The Beasley GroupThursday: VendAsta conducted sales and product trainingFriday: Beasleys sales efforts began○ VendAsta participated in three sales calls
  • 8. Results● In three days, the Beasley Group sales people were ableto begin selling the platform● On the first day of selling, Beasley Group closed $20,000in new business from three calls
  • 9. Strategic Market LaunchesApril/May 2013:● Las Vegas, Philadelphia, Fort Myers, FL andWilmington, DEJune 2013:● Miami, Atlanta, and New Bern, NC
  • 10. Tier 1: Product Expert Training● Online training with a "Company Expert"■ Expert becomes go-to product person foryour organization● 1 - 2 months of weekly meetings to familiarizethemselves with the platform
  • 11. Tier 2: Seminar Training● Basic Training: How topitch effectively, Q&A○ Led by our SalesSolutions Specialist● Access to pre-madecollateral (sales decks,partner invites, and more)
  • 12. Thats it. No more Obstacles.● Standardized training sessions● Support collateral for sales teams● Easily integrated technical solutions● Available backend fulfillment centerStart selling digital in record time
  • 13. ContactNathan RhodesStrategic Partner