Global Ventures Magazine January/February 2010

GLOBALVENTURES PUBLICATIONS AGREEMENT #41786012 VOLUME TWO ISSUE ONE • JANUARY/FEBRUARY 2010 A STEP PUBLICATION HIGHLIGHTING SASKATCHEWAN BUSINESS LEAVING A LEGACY STEP’s FARM Program sets stage for agricultural growth in Ukraine Bringing Saskatchewan Food Products to the World Saskatchewan Food Processors Association Makes its Mark with Sask Made Brand A Nutritious Snack the Kids will love Yumpeez: A Hit for Prairie Pulse Company The Search for Skilled Workers Burnett Immigration Services Guides the Way through the Immigration Process

S a s k a t c h e w a n R e s e a r c h C o u n c i l Growing your biobusiness Health & Food Commercial Fermentation, Veterinary Biologics Production and Contract Research Smar t Science Looking for a full-service facility to develop or produce Solutions your product or idea? Want to grow your business, but not ready to invest in expensive facilities, equipment and highly-trained staff ? SRC’s Health and Food Unit can help. We’re a contract manufacturing and research provider, and will work with you from scale-up to production on a range of fermentation applications. We operate a world-class, 4,300-square-foot Biosafety Level 2 Fermentation Pilot Plant and are Canada’s only contract research organization with Canadian Food Inspection Agency approval to produce animal vaccines. We also have fermentation facilities and expertise for non- regulated work in such areas as crop protection, seed enhancement and biofuels. Expertise SRC has provided Smart Science Solutions™ for more than 60 years, serving a broad range of organizations in Saskatchewan and across North America. Our Health and Food team is multidis- ciplinary, with expertise in microbiology, biochemistry, and fermentation, and is Telephone: 306-933-5400 also familiar with regulatory requirements and approval processes in areas such as animal vaccine development. We can also access further expertise across SRC’s www.src.sk.ca/fermentation other divisions, labs and facilities. SRC: Smart Science Solutions™ SRC’s mission is to help the people of Saskatchewan strengthen the economy with quality jobs and a secure environment. We do this through research, development and the transfer of innovative scientific and technological solutions. Contact us today to learn more about how we can help your biobusiness grow. 2 GLOBALVENTURES • JANUARY/FEBRUARY 2010

GLOBALVENTURES is the official bi-monthly publication of Saskatchewan Trade and Export Partnership (STEP). Submissions to GLOBALVENTURES are welcomed. The Editor reserves the right to edit for clarity and length. inside VOLUME TWO ISSUE ONE JANUARY/FEBRUARY 2010 Please contact the Editor for copy submission deadlines. PUBLISHERS cover Saskatchewan Trade and Export Partnership (STEP) 10 Leaving a Legacy www.sasktrade.sk.ca Although it draws to a close in Regina Office: 2010, the Saskatchewan-led P Box 1787 .O. FARM Program is leaving behind a 320 - 1801 Hamilton Street, Regina, SK S4P 3C6 renewed agriculture system in Ukraine. Regina 306.787.9210 / Toll Free: 1.877.313.7244 Toll Free: 1.888.EXPORTSK Saskatoon Office: 500 - 402 21st Street East, Saskatoon, SK S7K 0C3 features Saskatoon 306.933.6551 / Toll Free: 1.877.313.7244 14 The Search for Skilled Toll Free: 1.888.EXPORTSK Workers Burnett Immigration Services is Concept Media helping companies successfully 2629 Angus Boulevard, Regina, SK S4T 2A6 306.545.6099 / bob@conceptmedia.ca hire and nominate skilled international workers and EDITOR professionals. Pat Rediger BENCHMARK PUBLIC RELATIONS INC. 15 A Nutritious Snack the 306.522.9326 / prediger@benchmarkpr.ca Kids will Love ASSOCIATE EDITOR Best Cooking Pulses makes Katie Boyce BENCHMARK PUBLIC RELATIONS INC. waves with its innovative and 306.522-0903 / kboyce@benchmarkpr.ca healthy snack food products. CONTRIBUTORS 17 Bringing Saskatchewan Katie Boyce Food Products to Nicole Williams Pat Rediger the World Trilby Henderson The Saskatchewan Food STEP Processors Association and Sask Made Marketplace DESIGN showcase our province’s Bob Anderson CONCEPT MEDIA high quality food products. bob@conceptmedia.ca PRODUCTION Lorelle Anderson CONCEPT MEDIA STEP notes lorelle@conceptmedia.ca 4 Message from the President and CEO SALES Bob Harvey CONCEPT MEDIA 6 Where in the 1.306.591.6430 World is STEP? bobharvey@conceptmedia.ca Find the latest in international trade events PRINTING PrintWest Ltd. / Regina, SK, Canada 21 Staff Profile Angela Wasylynka: Steering DISTRIBUTION Saskatchewan Exporters on the Prairie Advertising Ltd. / Regina, SK, Canada Right Financial Path STEP services Publication Mail Agreement #41786012 Return undeliverable mail to Circulation Department, 2629 Angus Boulevard, Regina, SK S4T 2A6. 18 New Service Delivery ON THE COVER for Exporters Client of the Farm Program Rivne, Extension Service. Call 1-888-XPORTSK 20 Customized Market Intelligence for Saskatchewan Exporters STEP’s Market Intelligence Service Opens Doors to the World PRINTED IN CANADA JANUARY/FEBRUARY 2010 • GLOBALVENTURES 3

Message from the President & CEO What a difference a year makes T his past 12 months will go down argue it took almost two decades to fix it dated to work with all new and emerging in history as extraordinary times. but hard work, effort and defined deliv- Saskatchewan companies to move them Who would have thought our erables made it happen. Not just wishing from being a local provider of goods and neighbors to the south would have had it. Canada is losing its competitive edge. services to becoming an international government-owned car manufacturing Almost half of our provinces have had flat company. This is not an easy task but this companies or banks or insurance compa- export growth over the last ten years. organization is up to the challenge. You nies? Who would ever have thought that The assumption that we are an elite glob- need to call us for details. sovereign governments would have, or could have, been so aggressive in staving al trader is a myth. Canada’s competitive Our final effort to kick off the New Year is off a financial crisis that for all of us re- edge is slipping. Our productivity is woe- the unveiling of the new STEP “HOTLINE.” mains unimaginable in terms of the pend- fully lacking and we need to do some- Our objective is to make it easier for all ing consequences? Who would ever have thing about it. Saskatchewan companies to know more thought governments would or could go Saskatchewan can lead the way. Not by about their potential in becoming an ex- so deeply in debt? Does anyone know being arrogant about our natural wealth, porter. Whether it’s Manitoba or Mongo- what number comes after a trillion? but by being focused in our export strate- lia, Alberta or Albania, STEP can help you The world has changed and so has the gies. Remember, over 70% of Saskatche- find success in those markets. landscape of global trading. In the middle wan’s GDP comes from exports. We must Just call anytime at 1 888 XPORTSK. of all that is a tiny little province smack not take anything for granted. dab in the centre of North America with STEP will be rolling out two new ini- a small, yet quietly growing, population tiatives this month that will capitalize on and literally sitting on top of a gold mine our past expertise of getting more Sas- of assets. We are blessed, but we can’t katchewan companies into more global take anything for granted. markets. We cannot sit back and wait for Where were you on September 2, the telephone to ring. We must meet the Lionel LaBelle, President & CEO 1972? That was the day that all Canadi- client face to face in their markets and the Saskatchewan Trade and Export Partner- ans found out we were not the greatest first part of our program will do just that. ship (STEP) hockey nation in the world. Some would The second part of the program is man- New Service Delivery - STEP – 1-888-XPORTSK Do you have a question or need direction terprises who are looking for exporting Information at your for your business development and ex- assistance. Call our toll free number and porting initiatives? Your answer may be as we will assist you by providing applicable fingertips... simple as dialing 1-888 XPORTSK! STEP’s information and solutions. call 1.888.XPORTSK in house capabilities and staff expertise are available to assist Saskatchewan en- 4 GLOBALVENTURES • JANUARY/FEBRUARY 2010

STEP Board of Directors CHAIRMAN OF THE BOARD Jim Engdahl, Greg Menzies, Murray Daku, President & CEO President & CEO Vice President and Great Western Minerals Group Ltd. Wigmore Farms Chief Operating Officer Ngee Cau, Sandra Purdy, Hitachi Canadian Industries Ltd. Chief Executive Officer President Marketel Prairie Berries Inc. VICE CHAIR Keith Brown, Paul Degelman, Cory Furman, CEO Sales & Marketing Manager Partner Trailtech Degelman Industries Ltd. MacPherson Leslie & Tyerman, LLP Dale Lemke, Doug Matthies, President Deputy Minister Display Systems International Inc. Ministry of Finance Tim Wiens, Alanna Koch, President & CEO Deputy Minister O & T Farms Ministry of Agriculture Greg Larson, Dale Botting, CEO CEO The Larson Group of Companies Enterprise Saskatchewan Shannon Jakes, Senior Manager CIBC Commercial Banking Saskatchewan Trade and Export Partnership (STEP) Trade Conference September 28 - 29, 2010 Radisson Hotel - Saskatoon Mark your calendars for the Saskatche- The conference will offer a unique oppor- is currently being developed to ensure wan Trade and Export Partnership (STEP) tunity for you to network with national that delegates are provided with timely Trade Conference to be held in Saska- and international delegates, all of whom information and the opportunity to dis- toon, Saskatchewan on September 28 share your focus on export markets and cuss the challenges and opportunities - 29, 2010. Following on the success of the need to seek solutions. An informa- that the exporting community faces. the 2008 Canada Trade Summit, this bi- tive program featuring dynamic speakers annual conference will be an important networking and professional development opportunity for your staff and your organization. JANUARY/FEBRUARY 2010 • GLOBALVENTURES 5

Where in the world is STEP? JANUARY STEP will actively promote the show to attract incoming business people involved and potential retail buyers. Contact: Stacey Sauer, Association of Equipment in the purchase and distribution of seed, Trade Specialist, Manufacturing Manufacturers (AEM) Ag crops, and agricultural equipment. STEP Telephone: (306) 933-5239 will target delegations interested in at- ssauer@sasktrade.sk.ca Connect Expo tending the event and offer outreach Date: January 10 - 14, 2010 programs to incoming delegations. Location: Orlando, Florida Contact: Jennifer Evancio, FEBRUARY The Association of Equipment Manufac- turers (AEM) Ag Connect Expo provides Director - Agri-Value Mexico Wood Telephone: (306) 787-7945 a world-class international forum for ag- jevancio@sasktrade.sk.ca Products Mission riculture industry professionals to share Date: February, 2010 - TBC Contact: Yi Zeng, global agricultural ideas and manage- Location: Mexico City Trade Specialist - Asia - Africa ment trends. The event features exhibits and Guadalajara, Mexico Telephone: (306) 787-2194 of the latest industry innovations, prod- During a past building products mission yzeng@sasktrade.sk.ca ucts and technology as well as a compre- to Mexico, it was that determined oppor- hensive education program and extensive Canadian Gift and Tableware tunities exist to supply dimensional lum- networking opportunities with industry ber, some other niche wood products and experts. The event will allow STEP the Association (CGTA) Spring knowledge transfer in the areas of refor- opportunity to come in at ground zero Show 2010 estation and forestry stewardship. STEP and potentially build an early presence Date: January 31 - February 4, 2010 has planned a return visit to this market with the potential to continue in future Location: Toronto, Ontario to follow-up the initial research. The goal years. STEP will organize a business de- STEP will conduct a business development is to increase Saskatchewan exports of velopment mission that will involve a mission for consumer products to the various wood products into the Mexican group display at the show, meetings with CGTA Spring Show. The mission is aimed market by connecting with large wood incoming visitors, and representation of at increasing Saskatchewan exports of importers in the country, key industry as- non-attending members. consumer products (including tabletop sociations and government agencies. Contact: Rob Ziola, goods, housewares, jewellery, gourmet Contact: Stacey Sauer, Director - Manufacturing food, garden accessories, collectibles, Trade Specialist, Manufacturing Telephone: (306) 933-6557 handmade products, home décor, bath, Telephone: (306) 933-5239 rziola@sasktrade.sk.ca bed and linen products) by participation. ssauer@sasktrade.sk.ca STEP will target in-market activities to 2010 Pulse Days/Crop provide retail distribution opportunities Functional Foods & Food Development Days for products from Saskatchewan compa- Ingredients Mission Date: January 11 - 14, 2010 nies. The mission includes participation Date: February 1 - 5, 2010 Location: Saskatoon, Saskatchewan in the show as well as independent meet- Location: Mexico City ings between Saskatchewan companies & Guadalajara, Mexico 6 GLOBALVENTURES • JANUARY/FEBRUARY 2010

STEP will undertake a market development mission to Mexico to further de- STEP will pre-arrange targeted, strategic business development meetings with MARCH velop the growing health and wellness qualified buyers. Participants will also at- Prospectors and Develop- opportunities for members producing tend high level networking events with ers Association of Canada functional foods, food ingredients & or- private and public sector leaders in Texas, ganics. Targeted meetings and network- join sector specific industry briefings by (PDAC) Trade Show - 2010 ing opportunities will be set up with experts, and learn the tools to succeed Date: March 7 - 10, 2010 mission participants based on their indi- in the market. There is also an option to Location: Toronto, Ontario vidual requirements. exhibit with STEP at the world-renowned The PDAC Trade Show attracts over Contact: Jennifer Evancio, Renewable Energy World Conference 20,000 industry representatives and Director - Agri-Value in Austin, Texas from February 23 - 25, international delegates from over 100 Telephone: (306) 787-7945 2010. countries. It is anticipated that over 400 jevancio@sasktrade.sk.ca Contact: David Froh, Trade Specialist - exhibitors promoting the latest technol- Technology & Professional Services ogy, products, services and mining juris- National Farm Telephone: (306) 787-7928 dictions will be showcased. The event appeals to companies and organizations Machinery Show dfroh@sasktrade.sk.ca promoting the latest technology, prod- Date: February 10 - 14, 2010 Location: Louisville, Kentucky Trade Development ucts, services and mining jurisdictions to the global mining industry. The National Farm Machinery Show is the Mission - South Asia and Contact: David Froh, Trade Specialist - USA’s largest indoor exposition of agri- Gulfood 2010 Technology and Professional Services cultural equipment in a market servicing Date: February 7- 25, 2010 Telephone: (306) 787-7928 the entire USA farming base. Attendees Location: Bangladesh, Pakistan, dfroh@sasktrade.sk.ca represent many states as do key channel Sri Lanka and United Arab Emirates partners. STEP will organize a group dis- STEP will lead an agri-value sector trade 3rd Annual Constituency play at the event and will introduce new STEP members into the US markets as development mission to South Asia and Mission to the Asian Dubai in February, 2010. The objective well as strengthen the position of those of the mission is to develop opportuni- Development bank suppliers already selling to the region. ties in agri-food products, target pulse Date: March 8 - 12, 2010 Contact: Rob Ziola, and agri-value companies and promote Location: Manila, Philippines Director - Manufacturing Saskatchewan pulse producers and pro- STEP will recruit member companies to Telephone: (306) 933-6557 cessors as a reliable producer of quality participate in the March 2010 Mission rziola@sasktrade.sk.ca to the Asian Development Bank. The pulses. STEP will also attend the 2010 Gulfood Show to be held in Dubai. 3rd Ice Constituency Mission to the ADB BioFach Organic Trade Show Contact: Tim Marshall, Headquarters is a unique opportunity to Date: February 16 - 24, 2010 learn more about opportunities with the Senior Director - Asia-Africa Location: Nuremberg, Germany ADB as well as networking with a variety Telephone: (306) 787-2191 It is anticipated that over 2,000 exhibi- of firms that are pursuing and working tmarshall@sasktrade.sk.ca tors from 62 countries will be present at on ADB projects. The mission is being BioFach 2010, the world’s largest organic trade fair. The event will be of interest Market Intelligence Seminar planned in conjunction with Canada’s Date: February 2010 - TBC Executive Director’s office at the ADB to organic and natural products produc- and will be open to companies and indi- Locations: Regina and Saskatoon, ers/processors including raw materials, viduals from countries belonging to the Saskatchewan convenience foods, grains, seeds, pulses, ‘Ice’ Constituency including Canada, Den- The seminars will be hosted by STEP Mar- herbs, spices, flavourings, cosmetics, mark, Finland, Ireland, The Netherlands, ket Intelligence professionals who will consumer goods, organic farming as- Norway and Sweden. This mission is de- guide participants through the steps and sociations, processors’ associations and signed to prepare companies, both expe- resources available to them to perform heath food suppliers. STEP members in- rienced and newcomers, to be successful market intelligence for international mar- dicate that their primary reason to attend at winning ADB contracts kets, customers, and products. Partici- the show is the opportunity to see new Contact: Angela Wasylynka, pants will also hear from leading market products, prepare the groundwork for A/Executive Director - Export Services intelligence professionals in Saskatch- business relationships, cultivate contacts Telephone: (306) 787-3972 ewan, about what resources and services with suppliers and exchange views with awasylynka@sasktrade.sk.ca for primary market research are available like-minded colleagues. in the province to help their company ac- Contact: Jennifer Evancio, quire market intelligence. Natural Products Expo Director - Agri-Value Telephone: (306) 787-7945 Contact: Jeff Thackeray, West (NPEW) 2010 Market Intelligence Specialist - Date: March 11 - 14, 2010 jevancio@sasktrade.sk.ca Technology & Professional Services Location: Anaheim, California Telephone: (306) 787-4103 STEP will recruit member companies to Renewal Business jthackeray@sasktrade.sk.ca participate in the NPEW 2010 trade mis- Development Mission Contact: Brynna Bergerman, Market sion which is the USA’s largest natural Date: February 23 - 28, 2010 Intelligence Specialist - Multi-Sector products trade show. Over 30,000 retail- Location: Austin, Texas Telephone: (306) 933-6559 ers, manufacturers, industry members, bbergerman@sasktrade.sk.ca exhibitors and media are expected to be JANUARY/FEBRUARY 2010 • GLOBALVENTURES 7

in attendance with 2,500 booths and the largest new products Global Pet Expo showcase in the country. The event includes four full days of ex- Date: March 25 - 27, 2010 hibits, events, tours, seminars and workshops. SupplyExpo also Location: Orlando, Florida occurs in conjunction with NPEW which is more relevant to the STEP will recruit member companies to participate in the Global raw materials component of the industry. Pet Expo trade mission, the pet industry’s largest annual trade Contact: Dan Maynard, show presented by the American Pet Products Association (APPA) Trade Specialist - Agri-Value and Pet Industry Distributors Association (PIDA). The last show Telephone: (306) 787-2222 featured 796 exhibiting companies, with over 800 new product dmaynard@sasktrade.sk.ca launches featured. More than 4,000 pet product buyers from around the world are expected to attend. CTIA WIRELESS 2010 Contact: Dan Maynard, Date: March 23 - 25, 2010 Trade Specialist - Agri-Value Location: Las Vegas, Nevada Telephone: (306) 787-2222 The CTIA WIRELESS event attracts over 40,000 industry profes- dmaynard@sasktrade.sk.ca sionals from over 80 countries. STEP plans to attend the show and will initiate networking opportunities where participating FITT Skills International Trade Training companies will be able to present their product/service to in- Location: Regina/Saskatoon, dustry professionals interested in doing business with Saskatch- Saskatchewan ewan companies. STEP offers FITT Skills International Trade Training, a unique in- Contact: Donovan Swinnerton, ternational trade training which was formed from an expressed Director, Technology & Professional Services interest by Saskatchewan companies to make international trade Telephone: (306) 933-6531 training available. Open doors with STEP delivered FITTskills inter- dswinnerton@sasktrade.sk.ca national trade training today! Upcoming and confirmed courses of interest include: GLOBE 2010 International Marketing - Saskatoon (January 16 - 17, 2010) Date: March 24 - 26, 2010 Registration Deadline: January 7, 2010 Location: Vancouver, British Columbia Global Business Environment - The event is aimed at the environmental sector and has been Saskatoon (February 27 - 28, 2010) well attended in past events. STEP will organize a business de- Registration Deadline: February 18, 2010 velopment mission that will involve a group display at the show, International Market Entry Strategy - Regina (April 10 - 11, 2010) arrange meetings with buyers, and represent non-attending Registration Deadline: March 28, 2010 members. International Trade Research - Contact: David Froh, Trade Specialist - Technology & Profes- Saskatoon (June 19 - 20, 2010) sional Services Registration Deadline: June 6, 2010 Telephone: (306) 787-7928 Contact: Blair Hudyma - Programs & Training Specialist dfroh@sasktrade.sk.ca Telephone: (306) 787-3223 bhudyma@sasktrade.sk.ca For additional information regarding upcoming STEP events, please visit www.sasktrade.sk.ca 8 GLOBALVENTURES • JANUARY/FEBRUARY 2010

JANUARY/FEBRUARY 2010 • GLOBALVENTURES 9

Saskatchewan-Led Agriculture Program Leaves Legacy in Ukraine F or seven years, Saskatchewan Trade ages established with Ukraine over the 19 agriculture extension service offices and Export Partnership (STEP), in past decade. –four Oblast offices complemented by a partnership with the Provinces of “The FARM Program influenced ex- total of 15 District offices – throughout Saskatchewan, Manitoba, and Alberta, tension development in Ukraine more the Oblasts of Volyn, Sumy, Rivne and Dni- has executed the Canada – Ukraine Facil- than any other technical aid project in propetrovsk. With over 40 agents trained ity for Agriculture Reform and Modern- this area. FARM created a new institu- by both Ukrainian and Canadian experts, ization (FARM) Program in Ukraine. The tion which contributes significantly to the offices stand as an important hub of program, funded by the Canadian Inter- the agricultural sector development in information for small farmers, producers, national Development Agency (CIDA), Ukraine,” notes Mr. Roman Korinets, and rural dwellers. has delivered much needed assistance Consultant with the Ukrainian Parliament “The Dnipropetrovsk extension office to Ukrainian producers, farmers, and ru- Committee of Agriculture and Land Rela- is the only institution in the village and ral residents as the country shifts from tions. in the surrounding villages providing as- a centrally planned economic system to The program established a system of sistance to small household plot owners. one based on free markets and demo- Without the extension office, it would cratic principles. be more difficult for the villagers to sur- Launched in March 2003, the FARM vive,” says farmer Anatoliy Danko of the Program has been one of the largest and Dnipropetrovsk Oblast. most comprehensive agricultural proj- He adds, “It would be beneficial if ects funded by CIDA in Ukraine. While extension offices could be established the program will conclude on March 31, in every village of Ukraine so that each 2010, the province and STEP will contin- dweller could have access to advice, con- ue to develop the relationships and link- sultation, and information.” 10 GLOBALVENTURES • JANUARY/FEBRUARY 2010

To date, over 40,000 professionals, niques/technologies as well as new and her participation with the FARM program community leaders and producers in innovative ideas which have been adapt- was “the highlight of her professional Ukraine have been trained on best prac- ed within a Ukrainian framework and are career,” while another stated that “this tices related to agricultural and rural currently being adopted by Ukrainian experience has improved the way I ap- development. Over 1,000 farms have in- producers. A total of 85 farms have been proach extension development because troduced new crop varieties; production introduced to the Canadian innovation of the program forced me to go back to the technologies for cereals, pulses and veg- no-till technologies. basics.” etables; modern and intensive livestock The training provided to Ukrainian FARM provided opportunities for prai- feeding regimes; drip irrigation for veg- staff, in combination with the manage- rie companies, NGOs and other asso- etable production; and converted farms ment skills developed, has created highly ciations to develop cultural, educational, into organic operations. competent staff in Ukraine with strong and economic linkages with Ukrainian Collectively, the extension services potential for sustainability after the FARM partner organizations and associations. have conducted over 73,000 individual program ends. Western Canadian exports to Ukraine consultations, 1,300 training seminars, “As a result of the FARM Program, have increased significantly, especially in 41 service cooperatives, 26 4-H clubs, 27 my level of professionalism has been in- the areas of new and used farm equip- information centers and developed and creased and my vision has been extend- ment and materials for farm building. disseminated over 400 brochures and ed. I have established strong partnerships Through the commitment of the prov- publications on a variety of agriculture and new opportunities for my future as inces, Saskatchewan Trade and Export related topics. well as the development of agriculture Partnership (STEP), educational institu- The transfer of Canadian knowledge extension in my oblast,” says Nataliya tions, NGOs and the industry, this pro- via the specialists has been a key suc- Kozak, Director of the Volyn Extension gram has been a solid investment with cess factor to the FARM program. Over Office. the achievements of the FARM Program 100 provincial specialists, private consul- The FARM program has also provided expected to be realized in the future. tants, education institutions, and non- professional development opportunities For more information about the FARM government organizations have devoted for Provincial and Federal Government Program, contact Angela Wojcichowsky, their time and energy to implement the employees while expanding their scope International Projects Officer, at awojci- various activities and projects. of work. A program specialist noted that chowsky@sasktrade.sk.ca. Provincial specialists were provided as part of the in-kind commitment of the Provinces of Saskatchewan, Manitoba and Alberta. These specialists conducted trainings and introduced Canadian tech- JANUARY/FEBRUARY 2010 • GLOBALVENTURES 11

Burnett Immigration Services: Bringing Skilled Workers to Saskatchewan Companies L abour shortages have often been a Burnett, founder and President of Bur- process, and go through it step by step,” major challenge for Saskatchewan nett Immigration Services, which serves says Burnett, emphasizing that compa- companies, and with many baby businesses in Saskatchewan and across nies are engaged throughout the entire boomers on the verge of retirement, the Canada, as well as immigrants looking to selection process for eligible immigrants, problem seems to loom larger than ever. come to the country, whether for work, often meeting face to face with the per- Hiring foreign workers has been one education, or other reasons. son and conducting interviews by work- successful solution for the labour gap Services for businesses include devel- ing with qualified recruitment agencies, problem. However, for many companies oping a process and human resource plan some of which, adds Burnett, are other the nomination process can seem daunt- to bring workers to Canada, preparing La- members in good standing of the Cana- ing. That’s where Burnett Immigration bour Market Opinion applications, regu- dian Society of Immigration Consultants Services comes in. The Regina-based im- lar reports to businesses on the status of (CSIC) who live and work overseas. They migration consulting firm offers profes- the hired foreign worker, and more. are hands-on in preliminary screening of sional help to companies and individuals All of this comes through an open and applicants to prepare a short-list for com- to make their search for skilled and pro- direct relationship between Burnett Im- panies. fessional workers a success. migration Services and the company. She adds that her location in Saskatch- “We bring expertise to go through the “We give personal attention to the ewan and Canada means the company minefield of immigration,” says Elaine company. We meet with them, explain the can be integrally involved. “I’m aware With the Employee Investment Program… “I feel as though my actions have a direct effect on the success of the company.” -Andy Baessler, Pilot, West Wind Aviation Andy Baessler has participated in the Employee Investment Program since joining West Wind Aviation in 2005. As a participant of Enterprise Saskatchewan’s Employee Investment Program, you’re an owner. Not only will you have the opportunity to share in your company’s success, you also get a 20% provincial and 15% federal tax credit on the ﬁrst $5,000 invested. Now you’re ready for take off! To learn more, visit www.enterprisesask.ca/employeeinvestment 12 GLOBALVENTURES • JANUARY/FEBRUARY 2010

that there are many overseas immigra- reputation and knowledge made her time spotlight as one of its outstanding mem- tion consultants. However, our location away from the work force short-lived. bers and contributors to immigration in in Saskatchewan provides us with an op- “I was only retired for three weeks Canada. portunity to work in person with compa- when Saskatchewan businesses started to Immigration Manager Christall Be- nies that are looking for employees. It is a contact me asking me to help with their audry – the only other employee besides much better process when the company immigrant recruitment. I took it as a sign Burnett who is from Saskatchewan – has is involved from the first stage.” to start my second career, and in 2003, been with Burnett Immigration Services Immigration is a familiar subject for I started my own immigration services for over two years. She is a Certified In- Burnett, whose previous career experi- company.” ternational Trade Professional and a reg- ence in the field extends over 20 years. Six years after opening the doors of istered immigration consultant, having She worked with the Saskatchewan gov- Burnett Immigration Services, the com- obtained her CSIC designation under Bur- ernment’s International Trade and Immi- pany has grown to six staff, all of which nett’s mentorship in July 2009 and class- gration divisions since 1986, serving as have professional and personal experi- es through Humber College which she Manager of Immigration for much of this ence with immigration. In fact, the major- passed with honours. Prior to joining Bur- time. ity of her staff are recent immigrants. nett Immigration Services, Beaudry previ- Burnett was an integral member of the “I have a multicultural staff,” says Bur- ously worked with Saskatchewan Trade first three-member Saskatchewan negoti- nett, whose employees hail from Canada, and Export Partnership (STEP), where she ating team to create the first-ever Canada- China, the Philippines, India and Kenya, first came into contact with the immigra- Saskatchewan Immigration Agreement in and are fluent in English and their original tion consulting company. 1998. She also led an initial pilot project languages including Tagalog, Hindi, Urdu, Burnett’s other staff members include to establish the provincial nominee class Punjabi, Mandarin, Swahili and Kikuyu. Jing Meng, Esther Muriithi, Harjaspreet for Saskatchewan, and later played a role Burnett is a Certified Canadian Immi- Singh, and Maria “Ghee” White. All have in the introduction of the Canadian So- gration Consultant – one of approximate- professional qualifications either as ac- ciety of Immigration Consultants (CSIC) ly 1,400 – and is one of the first members countants, business consultants, adminis- through the Immigration/Refugee Protec- of the Canadian Society of Immigration trative assistants, or legal aides to assist tion Act of 2002. Consultants (CSIC), the national regulato- in a smooth recruitment process. When she retired in 2003 from her ry body established in 2004. She was re- With this capable staff, Burnett Immi- role in government, Burnett’s exemplary cently recognized by CSIC in its member gration Services helps both companies …the Sky is the Limit “Being a part of the program has had a tremendous impact on how employees—as owners—view their day-to-day involvement.” -Chris Tabler, Vice President, West Wind Aviation West Wind Aviation has offered the Employee Investment Program since 1994. The Employee Investment Program is a great way to raise money for your business and build a better workforce. When employees invest in your company, their commitment and productivity increases—which is good, because everybody needs a co-pilot they can count on. To learn more, visit www.enterprisesask.ca/employeeinvestment JANUARY/FEBRUARY 2010 • GLOBALVENTURES 13

Elaine Burnett, founder and President of Burnett Immigration Services Photo Credit: Don Healy, The Leader-Post and individuals seeking guidance and Nominee Program (SINP). According to Helping Burnett Immigration Services support on the Saskatchewan Immigrant a June 2009 news release from the Min- to reach out to its client is Saskatchewan Nominee Program and other provincial istry of Immigration, 2,914 individuals Trade and Export Partnership (STEP). nominee programs, and also when work- were nominated for residence in Sas- “STEP has been prominent in my busi- ing with Citizenship and Immigration katchewan in 2008. The government’s ness,” says Burnett. She explains one of Canada programs. The demand for this goal in the coming year is to reach a total the most powerful tools of being a STEP service is out there. of 3,400 nominees, and it is backing this member is the STEP website. “From 2003 to June 2009, the need for goal with an additional investment of “Through our listing on the STEP web- skilled workers was exceptionally strong $2.69 million into the nomination pro- site, we’ve had a lot of inquiries because in Saskatchewan,” says Burnett, who has gram. individual companies or immigrants have worked with 75 companies on a regular “Government is making every effort to gone to the site, found us and contacted basis over the past six years. have a program for immigration that will us directly.” She adds that STEP staff also “With the economic downturn, there grow the population of Saskatchewan,” make referrals to immigration companies has been a drop in demands in trade po- says Burnett. She explains that immigra- listed on their website. sitions, except for construction. There is tion is a “critical area” for the province’s Another bonus of being a STEP mem- also still demand for labour in the hotel economic growth because of the retiring ber for Burnett has been the opportunity and hospitality industry from housekeep- work force and many small (urban and to attend a trade mission. Through the ing to management positions.” rural) businesses closing because there mission, Burnett was able to make con- While businesses have to wait between is no succession plan to sell the business nections overseas, meet with officials at nine months to a year for the immigrant or they cannot find a buyer in Canada. In visa offices, and network with interna- to land and begin work, the full immigra- other situations, the lack of investment tional Canadian CSIC members. tion process usually takes about two years deters the growth or diversification of an This experience will help Burnett and to complete. Companies have found it is a existing business. her company well into the future, espe- worthwhile investment. Among the government’s priorities is cially as demand and desire to attract “Our retention rate is 95 per cent,” says to connect immigrant entrepreneurs and professional, skilled and business im- Burnett. “This is a direct result of having their professional business expertise migrants to the province is expected to the company and immigrant worker en- with First Nations. continue to rise. gaged before arriving and introduction “A prime area for immigrants to come Burnett is dedicated to her province of to their cultural communities in the area and invest is with First Nations, helping birth and residence; and, in conjunction where they settle.” them to develop their business acumen with government policies and initiatives The provincial government has also and businesses. It’s a way to add invest- is prepared to help the Saskatchewan had an ongoing interest in attracting im- ment into the company as well as offer economy and its population grow. migrants to Saskatchewan, particularly business management experience,” says through the Saskatchewan Immigrant Burnett. 14 GLOBALVENTURES • JANUARY/FEBRUARY 2010

A Hit For Prairie Pulse Company BY NICOLE WILLIAMS B est Cooking Pulses (BCP) is gen- stores across Saskatchewan, Alberta, common food allergies such as nuts, glu- erating a new buzz around the British Columbia, Nova Scotia, the Yukon, ten or lactose. They’re also significantly pulse crop industry with their lat- Manitoba, Ontario and Quebec. healthier than other snacks, containing est product – Yumpeez, a flavour roasted, “Yumpeez has done pretty well on the plenty of complex carbohydrates, iron, organic, split-pea snack – that is quickly Prairies so far, but the market for them dietary fibre and protein that provide a becoming a hit in Canada. has really picked up in Toronto,” says long lasting energy supply for consum- “Although we are the owners of BCP, Hughes. “We’ve had tremendous success ers. They’re also low in calories and satu- we’re still moms who are concerned in that city because of the consumer in- rated fat and are trans-fat free. about the types of snacks that kids take terest that followed our showcase at the Studies are currently being conduct- to school,” says Margaret Hughes, Sales Toronto Vegetarian Food Fair, which fu- ed at the University of Manitoba and Manger of BCP. “We wanted to provide a elled the retail growth.” Saskatchewan to determine the health healthy snack alternative that also tasted BCP plans to continue expanding the benefits of pulse crops, such as peas. good. That was the real impetus behind product’s market across Canada and will To date, the studies have found, among our development of Yumpeez.” eventually export them into the United other things, that pulse crops can help BCP began experimenting with the States, but for now they plan on focusing reduce blood sugar and insulin spikes product in 2007, with the first snack bags their efforts in the Toronto area. after eating; are a source of prebiotics; being handed out at the Natural help reduce appetite, which can Products Expo East in Baltimore, result in weight loss; and are an ex- Maryland, USA. Although the cellent source of energy, providing remaining pea samples were in- high endurance levels for active in- tended for trade show use only, dividuals and athletes. Margaret Hughes’ children and “Yumpeez are healthy, a great husband had a different idea. Her source of energy and allergy free, kids started sneaking the bags to but the best part about them is school with them to share with that kids really like them,” says their friends, while her husband, Hughes. who is a doctor, started eating Currently, the snacks are being them while on call at the hospital. sold in 30 gram bags for about The missing samples became a $1.99 each. They come in two fla- problem, though, when Hughes vours – dill and barbeque. Howev- began preparing for a commodity er, a third flavour, plain or ‘Naked’, trade show in Nuremberg, Germa- which was chosen by Yumpeez ny, and she discovered that there fans, will soon be available in were no samples left to share with stores. potential international custom- All of the peas for the Yumpeez ers and retailers. However, the snacks are purchased from Sas- “problem” clearly demonstrated that the “This is BCP’s first real go at a retail katchewan and Manitoba providing an- snacks could become a great value-added product,” says Hughes. “So, our goal is to other market opportunity for the organic product for the company. build our market one at a time in order to pulse crop market in those provinces. Yumpeez first went on sale in mid-Feb- see continuous, steady growth.” BCP is a Canadian family owned agri- ruary 2009 in Manitoba, and are now fea- Yumpeez are the perfect snack for chil- foods business that focuses on the split- tured in approximately 150 health food dren and adults as they do not contain ting and value added processing of dried JANUARY/FEBRUARY 2010 • GLOBALVENTURES 15

peas for both domestic and international markets. The company has been in op- eration since 1936 and manages two plants – one in Rowatt, Saskatchewan and the other in Portage La Prairie, Mani- toba. Their products include BEST Pea Fibre (CFIA approved food ingredient), BEST Pea Bran Meal (pet food), a range of BEST Pulse Flours, and polished green and yellow split and whole peas. All products are available in either conventional or certified-organic varieties, are gluten- free, and are halal and kosher. For more information, visit www. yumpeez.com Request for Stories from Members When STEP introduced Global Ventures, a bi-monthly publication in membership benefit, you can be part of this initiative by sharing January 2009, we wanted to ensure that we carried a message both your business venture as we continue to highlight business on behalf of and to the business community at a provincial, national, development in the province with a focus on exports in the agri- and international level. Based on the feedback we have received, this value, manufacturing, technology has proven to be an appropriate medium to relay timely messaging and professional services PUTTING A GREEN potential customer that we Bob Pitzel, COO for FPS. can help,” says FPS was established in 1987 by Debbie Schuler. The two owners Gary and “It’s more than just selling filter. It’s kind of ‘holding the stainless the filter’s hand’ tion to drastically reducing the number of FOOTPRINT ON through its whole life to make filters that are discarded, the FPS closed the company for the first solely ran ing treated properly, being sure it’s be- system cleaning process enables most of several serviced prop- working out of a 1,700 square months, erly, and remains as effective five or fifteen the waste collected in the filters to be re- foot facil- to both the local business community as well as the network of sectors. For further information, ity and putting in long years down the road as it claimed, virtually eliminating hours pounding was on day one,” anything go- the pavement to build up says Pitzel. ing to a landfill or being their business. disposed of on Beuker joined FPS eight Each stainless steel filter site. FILTRATION months comes with a lowed by Walt Oancia in 1989. later, fol- leak-proof shipping and storage case to “In a lot of cases, the cleaning costs ter Gary Schuler passed In 2007, af- protect it during transport. out to be less than the environmental turn away, the Beuker FPS has also for buying and getting rid fees and Oancia families purchased developed a series of high of a disposable the Schul- pressure, ul- filter,” says Pitzel. ers’ shares in the business. trasonic cleaning stations that effectively Originally, FPS focused on clean the filters without damaging Beuker and Pitzel predict a disposable filtration productsdistributing them. for the company. Sales have solid future international contacts that this organization has developed. The please contact Heather Swan, The long lifespan of the Failure Prevention Services and gas industry; however, to the oil filters is one of their biggest stainless steel ble despite the economic remained sta- Offers World Class Filtering Solutions recognized a growing demand quickly they for reus- tures. Each FPS filter lasts tween five and fifteen years, selling fea- anywhere be- slowdown in the oil and gas is a testament to both the recession and industry. This able filtration products. quality and val- Although there on the industry in which depending ue of their products, as well were reusable filters on the it is used. This as their staff. market at that compares quite favourably “I think our biggest strength time, Beuker says they were to the two to is eral areas: they had a low lacking in sev- three month lifespan of ple,” says Pitzel. “This company our peo- BY TRILBY HENDERSON were difficult to clean, and capacity, they variety, and although the the disposable lated by people that look is popu- initial for solutions.” articles featured identify STEP members who are making a strong Manager - Corporate Services, they could not stainless filter is higher (about cost of a “We’ve got a young management be incorporated into an existing system pared to around $20 for $300 com- that’s involved in the company team without modification. a disposable), and we see FPS believed they could Beuker notes that the long-term their excitement because manufacture savings we’re really their own superior product are significant. ing something for the environment,” do- by tackling Each filter is manufactured ker adds. ”Reducing waste Beu- each of these issues. with a serial dramatically, “Our Saskatchewan mentality number that classifies it and having a long-term as plan for it, is re- we can get there. We just said that meaning it can be leased equipment, ally doing something for the environment have to keep to allow the rather than just talking about working till we achieve customer to spread their economic impact to the province. The publications offer provincial Saskatchewan Trade and Export it,” says capital costs out it.” In 1994, the company launched Beuker. over a period of time. FPS recently joined Saskatchewan a line of Other money-saving benefits and Export Partnership Trade stainless steel filters that as part of their not only outper- stainless steel filters include of FPS plan to take the marketing formed their disposable counterparts, the fact that of their prod- could easily replace them but they can be used for longer ucts to a new level. in any intervals be- Today, the company employs system. tween servicing; they provide better flow “I think we’ve done our due diligence to a 35,000 square foot facility, 22 staff in through; and they work well in high get the product and the service to where they operate both their from which peratures or corrosive environments, tem- it is now. We’re ready to take it manufacturing sectors. Although distribution and as those characteristic of such ketplace and let it do its job,” to the mar- business leaders, stakeholders, provincial and international media Partnership (STEP) at mining. says that stainless steel filters FPS feels The environmental benefits “We want to grow the business; Beuker. are the way of products are equally important. of the to show the world what we we want the future, they continue can do.” to offer dispos- In addi- able filters to clients through bution side. their distri- “We want to be able to supply tomers with a full variety our cus- of options. The ‘Think Green, Reclean’ scenario offers a as well as a host of international contacts with timely information hswan@sasktrade.sk.ca or long term plan for a lot of customers” says Beuker. All FPS stainless steel products are manufactured at the company’s Watson, Saskatchewan. facility in By ing all components of their manufactur- products on “T site, FPS is able to retain hink Green, Reclean” is complete quality more control over production. able stainless steel filtration The company ad- pertaining to Saskatchewan and the markets we serve. As a STEP than just a catchy phrase heres to an extensive quality the staff at Failure for Today, FPS is positively impactingproducts. long-term solution with tremendous system and has achieved management Services (FPS). In fact, their Prevention envi- (306) 787-7942. environment and their customer’sboth the ronmental benefits.” Currently, FPS’s prod- and ISO9001-2008 certification. maintained dedication to bottom ucts are sold world-wide this motto, combined with lines by “putting a green to companies FPS currently offers more a self-sufficient footprint on fil- spanning the refining and than 800 dif- attitude and innovative spirit, tration.” mining, chemi- ferent configurations of has company to become a leading led the cal, food, pulp and paper, their stainless Dan Beuker, CEO of Failure and oil and gas steel filters. The company turer of environmentally-frien manufac- tion Services, says the company’s Preven- industries, to name a few. in-house, custom-designed also provides dly, clean- stainless steel filters offers line of “Basically, any industry filtration solu- customers “a out there that tions. requires some form of filtration, 8 GLOBALVENTURES they’re a The company believes • NOVEMBER/DECEM in supporting BER 2009 its products throughout their life cycle. FPS creates custom filters in its manufacturing facilities in Watson. NOVEMBER/DECEMBER 2009 • GLOBALVENTURES 9 16 GLOBALVENTURES • JANUARY/FEBRUARY 2010

SaskMade Brand Stands for Value and Quality BY TRILBY HENDERSON T he Saskatchewan Food Processors significant change. Although the associa- trusted by consumers not only in Sas- Association (SFPA) is drawing local tion’s goals remain the same, Schneider katchewan, but also beyond our borders and international attention to Sas- says the organization has adopted a new – a brand that Saskatchewan producers, katchewan’s food industry by promoting approach to promoting Saskatchewan growers and manufacturers will want to the province’s selection of unique and made products. display because they know it adds to delectable food items. “We’re a lot more active. We’re a lot the perceived value of their goods,” says Darrell Schneider, Chief Operating Of- more aggressive. We’re very focused on Hill. ficer for the SFPA, says the purpose of what we do,” he says. In October 2004, the SFPA took the the non-profit association is to strength- The new approach has proved success- Saskatchewan Made program a step fur- en and develop food processing in the ful. According to Schneider, the SFPA’s ther when it launched the Saskatchewan province. membership has grown by more than 30 Made Marketplace, a Saskatoon-based “[Our goal] is to encourage the growth per cent since 2004. Today, the associa- retail store that sells a variety of locally of the Saskatchewan food and beverage tion serves just under a 100 Saskatche- produced items, including gourmet food, industry by assisting members in meet- wan food processors. The SFPA also has clothing, artwork, gift baskets and more. ing the needs of the consumer through an associate membership of 85 busi- The Marketplace also features a distribu- the promotion of Saskatchewan Made nesses that supply the food processing tion centre where wholesale customers products, in and beyond our province,” industry, such as packaging and printing can purchase from a selection of hun- he says. companies. dreds of Saskatchewan Made products, The SFPA was formed in 1990 by a Another big marker of the association’s all from a single location using a single small group of local food processors. growth has been the huge uptake in the order form. Customers can also order Schneider joined the association as SFPA’s “Saskatchewan Made” brand and items online through the Marketplace’s Chief Operating Officer in 2004, at a logo. The SFPA developed the logo in website, www.saskmade.ca time when the SFPA was undergoing 1998 as a way to identify locally made “In the last four years, the Marketplace food products in the marketplace. Since then, the logo has been incorporated into the packaging and promotional materials of numerous food processing companies and, in 2008, it was expanded to include eligible non-food products. Since 2004, Schneider says the SFPA has invested about $1 million on brand- ing, and their efforts have paid off. The association distributed more 1.4 million Saskatchewan Made logos between Janu- ary and October this year – an incred- ible increase compared to five years ago when the annual total was only about 10,000 logos. A large portion of funding for the marketing investment came from the Federal and Provincial government. The Saskatchewan Made program now operates at arms-length from the association and is run by Kim Hill, Director. “Our vision is to create a strong Sas- Darrell Schneider, COO for Saskatchewan Kim Hill, Director of Sask Made katchewan Made brand, sought-after and Food Processors Association. JANUARY/FEBRUARY 2010 • GLOBALVENTURES 17

Of course, one of the biggest benefits of the SFPA is the continual work the organization does to secure funding for its members, to assist with such things as nutritional labeling, domestic trade shows, and in-store product demonstra- tions at stores such as Costco. This funding has come from Agriculture and Agi- Food Canada and the Agriculture Council of Saskatchewan. The funding is also used for the many other projects and programs the SFPA is continually developing to benefit its members. For example, the SFPA is currently working to create a business in- cubator for marketing and management skills. Schneider says they are also in the process of completing a study on co- packing potential in the province. They plan to use the study’s results to build a database of the province’s co-packers alone has put over $1 million into our many of their members have participated and their certifications. This information members’ hands and the SFPA has con- in STEP’s trade missions or utilized their will then be used to help link new or ex- tributed another $500,000 through vari- research department. isting companies who have reached their ous funding programs,” says Schneider. “When 40 per cent of your membership limit to packaging companies with excess The SFPA offers a number of other valu- are members of another organization, it capacity. able services to its members, including shows it’s very important,” he says. Schneider expects projects such as access to important industry information Schneider says the SFPA provides mem- these will continue to have a positive and networking opportunities. bers with “pathfinding” services, con- impact on Saskatchewan’s food process- The SFPA offers members many oppor- necting members with other members or ing industry and he sees great potential tunities to make valuable industry con- contacts that can meet their needs. “A lot for growth, both within the province and nections through its various networking of times, if we don’t have the answer, we outside, as more consumers recognize events, such as their annual golf tourna- know somebody who does,” he said. the quality of Saskatchewan Made prod- ment and AGM Conference. The associa- The SFPA keeps its members informed ucts and the value in buying locally pro- tion is one of the partners in the Saskatch- of industry news and happenings through duced goods. ewan Food Industry Development Centre regular email updates, direct communi- Working with their partners, the SFPA and works closely with other members of cation and member visits, and a quarterly plans to continue to assist Saskatche- the agri-food industry. newsletter. The association also main- wan’s food processors every step of the Schneider says the SFPA’s member- tains an extensive website, www.sfpa. way, from the small start-ups who are ship with the Saskatchewan Trade and sk.ca, that features information on their only beginning to make their mark to Export Partnership (STEP) has also been programs, services, news and events, and those who have found their place in the valuable to the organization, adding that a frequently updated member directory. global marketplace. 18 GLOBALVENTURES • JANUARY/FEBRUARY 2010

Spread your wings and ﬂy with us Reach Your Company’s Full Exporting Potential With STEP... Saskatchewan companies seeking to expand or enhance their current marketing activities need look no further than a membership with Saskatchewan Trade and Export Partnership (STEP). A unique global service provider, STEP provides its 400 members with services and benefits essential to international marketing. Featuring access to global contacts in 100 countries, qualified trade leads, and market research, STEP core services include: • Market Intelligence - customized market intelligence for your products or services in markets of interest to you. • Trade Development - advice and guidance on opportunities in the market and assistance for companies with outgoing and incoming trade missions. • International Finance - custom export finance solutions via one-on-one consultations. • International Projects - relevant information on STEP’s current project portfolio and potential member opportunities, as well as information on STEP’s overall policy, direction and interest in international development projects. Join STEP today and open the door to exporting success. For more information or to become a member, contact STEP at 1-877-313-7244 or log on to www.sasktrade.sk.ca. JANUARY/FEBRUARY 01 JANUARY/FEBRUARY 2010 GLOBALVENTURES 19 JANUARY/FEBRUARY 2010 • GLOBALVENTURES 19 GLOBA VENTURES LO TUR

Customized Market Intelligence for Saskatchewan Exporters I n a volatile world, Saskatchewan ex- around the world, including identifying strength to STEP’s MI service, this pri- porters have to make quick business distributors in the USA, Canada, Middle mary resource provides market informa- decisions, and to do so, they need the East, Eastern Europe, and South Asia. tion gathered on-location through trade right information at the right time. That’s Reports have also been completed on activities and industry contacts. where STEP’s Market Intelligence servic- Latin American and European markets No matter what market intelligence es come in. Year after year, feedback from that cover market overviews and certifi- exporters need to develop international STEP members indicates that Market In- cation standards. Country information, markets in the most well informed man- telligence (MI) is one of most accessed trade statistics, market overviews, mar- ner, STEP has the resources and skills to and valued services STEP offers. ket size, sector information, distributor/ help. With a Regular STEP Membership, STEP’s customized market intelligence agent/buyer lists, competitor information members are entitled to 40 hours of re- reports are extremely valuable for ex- and trade show lists are among the most search time per year. As typical market porters seeking information on global common information requests. intelligence projects take approximately markets. A phone call or an email starts Sometimes the research indicates that 10 hours to complete, members who use the process of working with STEP MI staff a different course of action is needed. Per- the service receive significant work with to develop answers to the exporter’s spe- haps the competition is too entrenched, a standard membership. If additional re- cific questions. In the end, a customized or maybe the product is not suitable and search is required, STEP will undertake report outlines answers and contacts to the exporter should look to another mar- the work at a reasonable rate of $50.00/ help the exporter take advantage of the ket. Discovering these answers through hour. Turnaround for MI reports is typi- identified opportunity. STEP’s MI services can save exporters cally four weeks based on the queue at By tapping into the many internal and time and money. the time of request. external information sources available, In addition to the traditional second- Contact STEP for more information at STEP provides timely and accurate infor- ary resources for information, STEP also 1-877-313-7244 or visit www.sasktrade. mation to assist members in competing has access to an internal source of pri- sk.ca. in export markets. STEP members have mary information – the Trade Develop- requested information on markets all ment Directors and Specialists. A unique 20 GLOBALVENTURES • JANUARY/FEBRUARY 2010

Staff Profile: Angela Wasylynka: Steering Saskatchewan Exporters on the Right Financial Path BY KATIE BOYCE W hen Angela Wasylynka first nies on an individual basis to help them provider and proceed with the transac- came into contact with the understand and use the financial tools tion. world of international trade available for international trade. These While Wasylynka’s clients are based and export as a university intern in a tools cover export credit insurance, in Saskatchewan, their reach often ex- co-operative work program in 2002, working capital financing, accounts tends far beyond the province’s borders she was captivated. The encounter set receivable financing and foreign buyer through international trade, export and her on a career path working with Sas- financing. development projects. One area of ex- katchewan exporters. Today, that path Each company has its own unique pertise for Wasylynka is connecting has led her to become the Acting Ex- needs, which means that the solution is companies with International Financial ecutive Director of Export Services at customized for the exporter each time. Institutions, such as the World Bank Saskatchewan Trade and Export Part- “At STEP, we try and provide the right and the Canadian International Devel- nership (STEP). solutions based on where a company opment Agency. Wasylynka has no regrets about her is at. We provide advice and guidance International Financial Institutions career choice. and point companies to the best service (IFIs) provide billions of dollars each “My work is both rewarding and chal- providers,” says Wasylynka. year to fund projects for new programs lenging because of how diverse it is. It “My work tends to be reactive to and services in developing and Third allows me to do a number of different company requests,” she adds. “We han- World countries. In 2005, STEP was ap- tasks, from working one-on-one with dle direct inquiries on a number of top- pointed as Private Sector Liaison Offi- clients to provide financial service solu- ics, including working capital, financ- cers (PSLOs) for two IFIs – World Bank tions to offering guidance on pursuing ing, and finding contact information for Group and the Inter-American Develop- opportunities with international devel- different banks and services. We help ment Bank – allowing the organization opment projects.” exporters who are doing business in to serve Saskatchewan organizations as Wasylynka, who holds a Business Ad- an unfamiliar market with an unfamiliar a centre for information and advice on ministration degree from the Univer- buyer.” the activities of these IFIs. sity of Regina, joined STEP in 2002 as For many Saskatchewan exporters, Wasylynka has also broadened her a Trade Finance Analyst, with a focus one common question is the right clients’ horizons through international on finding financial solutions for STEP method of payment for international trade development missions. She re- members. She went on to hold various transactions. To provide answers, Wasy- cently accompanied STEP members on positions at STEP, and in January 2008 lynka works directly with the company, trips to the Asian Development Bank, was named the Acting Executive Direc- walking them step-by-step through the an IFI headquartered in Manila, and to tor of Export Services. payment process, from obtaining a let- IFIs in Washington. Wasylynka’s work is centered on her ter of credit, to understanding what a “These missions are important ex- clients – another reason why she en- letter of credit means. The STEP team port opportunities with IFIs, and focus joys her career. She works with compa- also helps members contact a service on emerging markets in countries such JANUARY/FEBRUARY 2010 • GLOBALVENTURES 21

as Indonesia and Vietnam. STEP members have expertise in a “For many exporters, working with STEP saves time, con- variety of areas such as capacity building and training in rural nects them with a quality service provider, and provides development. environmental technologies, and governance them with information on topics that might be a bit for- building that they can bring to these projects,” says Wasy- eign.” lynka. “STEP is a pathfinder,” says Wasylynka. “Think of us as an She emphasizes that most STEP members who have come extension of your company, with a focus on both trade and to the organization for financial assistance have found that finance. We can provide solutions and programs to expand they’ve come to the right place. on and build on export markets.” 22 GLOBALVENTURES • JANUARY/FEBRUARY 2010

JANUARY/FEBRUARY 2010 • GLOBALVENTURES 23

… the long range forecast is for blue skies. Carbon Management Experts Carbon Capture Design and Supply Enhanced Oil Recovery Geological Storage Carbon Credit Management HTC PURENERGY Suite 150 – 10 Research Drive Regina, Saskatchewan Canada S4S 7J7 Telephone: (306) 352-6132 Email: info@htcenergy.com htcenergy.com 24 GLOBALVENTURES • JANUARY/FEBRUARY 2010

Global Ventures Magazine January/February 2010

by Nathan Rhodes

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Global Ventures Magazine January/February 2010 Document Transcript