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Wine Survey October 2010
 

Wine Survey October 2010

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Rhino Wine Gear (www.rhinowinegear.com) a leading on-line company providing quality wine products and accessories for wine enthusiasts, surveyed over 1000 wine drinkers to get a peek at their wine ...

Rhino Wine Gear (www.rhinowinegear.com) a leading on-line company providing quality wine products and accessories for wine enthusiasts, surveyed over 1000 wine drinkers to get a peek at their wine buying habits. The results reveal a slight shift from restaurant wine purchases to store wine purchases.

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    Wine Survey October 2010 Wine Survey October 2010 Presentation Transcript

    • Wine Survey Results October 2010 Wine Buying Habits 1 1
    • Key Findings • About 54% of wine drinkers buy 1 to 2 bottles of wine a month in a restaurant. • Consumers are buying slightly less wine in restaurants. • Consumers generally order wine they have either tried before or name they recognize. • While majority of wine drinkers purchase 1-2 bottles of wine in a store, a considerable amount purchase 6 or more bottles per month. • Store purchases see a tilt toward more buying then in the past. • Wine drinkers typically buy wine priced between $11 and $15. www.RhinoWineGear.com 2 2
    • Thinking about the wine you purchase in a restaurant, how many bottles of wine do you buy in a typical month? • About 54% of wine drinkers buy 1 to 2 bottles of wine a month in a restaurant. Number Of Bottles Per Month 54% 22% 18% 6% 0 1-2 3-5 6 or More www.RhinoWineGear.com 3 3
    • Would you say that is more, less, or the same amount as compared to the past? • Consumers are buying slightly less wine in restaurants. Less 16% Same 74% More 10% www.RhinoWineGear.com 4 4
    • When ordering a bottle of wine in a restaurant which statement best describes you? • Consumers generally order wine they have either tried before or know. I generally look for wine I have had before or look for a name I recognize. 44% I usually just follow the recommendation of the waiter or sommelier. 20% I look for the best deal the restaurant has to offer. 14% I like to be adventurous and generally order a wine I have never tried before. 22% www.RhinoWineGear.com 5 5
    • Thinking about wine you buy in a store, how many bottles of wine do buy in a typical month? • While majority of wine drinkers purchase 1-2 bottles of wine, a considerable amount purchase Number of Bottles Per Month 6 or more bottles per month. 53% 29% 18% 1-2 3-5 6 or More www.RhinoWineGear.com 6 6
    • Would you say that is more, less, or the same amount as compared to the past? • Store purchases see a tilt toward more buying then in the past. Less 12% Same 74% More 14% www.RhinoWineGear.com 7 7
    • When you think about the majority of wine you purchase in a store, what is the price range you typically spend on a single bottle of wine? • Wine drinkers typically buy wine priced between $11 and $15. Wine Price Range 42% 23% 24% 7% 4% $5-$10 $11-$15 $16-$20 $21-$25 $26 and Over www.RhinoWineGear.com 8 8
    • Would you say that is more, less, or the same amount as compared to the past? • The amount spent per bottle of wine seems relatively neutral. Less 13% Same 74% More 13% www.RhinoWineGear.com 9 9
    • Survey Details & Methodology • Rhino Wine Gear, an online retailer of wine accessories, conducted a brief online survey to explore the wine buying habits of wine drinkers. The survey focused on restaurant and store purchases. • The survey took place from August 9, 2010 through September 19, 2010 and was open to all U.S. residents over the age of 21. • 1180 people participated in the survey, of those 838 qualified for the survey. To qualify you must have been over the age of 21 and purchased at least one bottle of wine, either in a restaurant or in a store over the past month. www.RhinoWineGear.com 10 10