Long TailBy Kerri Amos, Rhiannon Jones & Michal Wlodarczyk
What is long tail?• The term long tail is used to refer to the large number of products that sell in small quantities, as contrasted with the small number of best-selling products. - Oxford dictionary.
The long tail has been studied by web researchers and has been noted in term usage on search engines, access times to servers and popularity of web sites. – Bernard J. Jansen
The history of the long tail• How it started – an accidental delivery was sent from a Chicago jeweller to a local dealer SearsThis is that parcel
Todays Examples• Google is finding ways to tap the long tail of advertising.• Microsoft is extending the long tail of video games into small and cheap games that you can download on its xbox live network.
The 3 Forces• The 1 Force: Anderson identifies the first force as "democratising the tools of production"
• The 2 force: "cutting the costs of consumption by democratising distribution"