As Media Studies Coursework EvaluationPresentation Transcript
AS Media Studies Coursework Evaluation Rhiannon Watkinson
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My product is a rock magazine which uses and challenges the conventions of other rock magazines.
My magazine uses the convention of having the name of the magazine in the top left hand corner of the front cover. I did this as people will automatically look there for the name of the magazine, and see it straight away.
I also used the rock convention of writing with a lot of different fonts on the front cover, this helps keep the audience interested as they read.
However I challenged the rock magazine convention of having a male on the front cover. Rock magazine usually use men on the cover whereas other genres of music magazine such as hip-hop more often use women. I choose to use a woman as I thought it would be something more unique to the rock genre which would turn heads and get people interested.
How does your media product represent particular social groups?
I think my magazine represents the social groups of my target audience.
The age 15-25 is represented through the images I have used, the girl in the images is 17 which shows my magazine represents the teenage and early 20 age group.
My magazine also represents the social group of people who like rock music, I have achieved this through my contents page where I say what is in the magazine. I researched what people who enjoy rock music like to do and have tried to include things which would interest them in the magazine, for example; festival line-ups.
What kind of media institution might distribute your media product and why?
The best place for my product to be distributed would be in newsagents or supermarkets as it would get the product noticed by the huge range and variety of people who shop there.
My product might also be distributed in places where my target audience would be. For example at rock festivals or in bars and clubs that play rock music.
Another way to distribute my product could be to publish it online, this is becoming a more and more popular way for people to read magazines and would definitely reach my target audience of 15-25 year olds.
Who would be the audience for your media product?
The main audience for my product would be people aged between 15-25. This is because form my questionnaires that people between these ages are most interested in buying music magazines.
My audience would also be people who enjoy listening and reading about rock music, as this is what the magazine is about, that is who I must target.
My target audience is both females and males as my questionnaires showed that both sexes read music magazines. Women would be attracted to my magazine as it uses feminine colours on the covers such as yellow and red. Men would be attracted to the magazine as I have used a woman on the front cover which would attract the opposite sex.
How did you attract/address your audience?
I attracted an audience of people who like rock music through using the conventions of other established rock magazines.
The bright colours on the front cover are a big feature of rock magazines. The bright colours would seem familiar to people who already buy rock magazines and encourage them to buy mine as they are comfortable with it and know what they are getting. The bright colours would also get the attention of most people walking past the magazines in the shop and would get them interested and then they would be more likely to buy the magazine.
The photo on the cover is also in medium long shot, which a lot of rock magazines use. The inclusion of a guitar on the cover is also important in attracting the rock audience as rock music is usually centred around bands who play guitar.
The language used in the magazine would also attract my audience, there is an informal style of writing and words on the cover such as ‘exclusive’ would attract a rock audience who want to find out something new.
What have your learnt about technologies from the process of constructing this product?
Through the process of constructing my product I have become much more advanced at using Photoshop than I was before. I had used Photoshop before but making my magazine gave me a chance to use a lot of the features which I hadn't used before such as:
The cookie-cutter tool
The lasso tool which I found extremely helpful in transferring images onto my magazine
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back at my preliminary task I feel the main thing I have learnt is how to make my work look more professional. By looking at a lot of existing magazines I was able to understand the conventions of a music magazine and put them into place in my magazine. I feel that my preliminary magazine looks quite unprofessional as I didn’t do such extensive research.
Another thing I think I have learnt in the progression from my preliminary task to the final product is how to use Photoshop better. Even though I used Photoshop in my preliminary task I was very tentative and didn’t try out all the features available. For my final product I became much more comfortable using the programme, using more features which benefited my end product.