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Onefeat : La vie est un terrain de jeu - Arnaud Ferreri - Onefeat
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Onefeat : La vie est un terrain de jeu - Arnaud Ferreri - Onefeat

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Présentation d'Arnaud Ferreri, CEO de Onefeat lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte". …

Présentation d'Arnaud Ferreri, CEO de Onefeat lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte".

Onefeat, ce n’est ni une application mobile, ni un réseau social : c’est un jeu. Un jeu social qui repose sur des défis de la vraie vie, illustrés par des photos prises avec votre mobile. Arnaud Ferreri témoigne de la genèse de ce projet, de l'expansion de la communauté de joueurs et des possibilités d'interaction offertes par onefeat pour les marques.

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  • 1. What changed ? 90% of people trust their peers on brand recommendations, but only 14% trust ads. People have become brands most powerful voice
  • 2. ..especially Millenials
  • 3. ..especially Millenials At the top of influence Create and share the most pyramid popular content They embody strong Hypersocial online values and lifestyles
  • 4. How to turn them into advocates for your brand? Meaningful experiences They have low attention, bring something that will blow their mind Status They are egocentric, give them a chance to shine
  • 5. Empower the values of your brands through real life missions
  • 6. Performance Health Tenderness Have a healthy breakfast
  • 7. Build affinity with yourcommunityReal fun or inspiring actionseverybody can experience thatmakes us happier and humanizethe brand message Reward your best fans Identify your biggest fans, rewarding them with status and prizes will turn them into the best advocates for your brand
  • 8. Super easy participation Contrary to Foursquare, people don’t need to go somewhere to participate, it direclty plugs into their daily lives, reduces big friction to play, create more and diverse contentContent that goes viralPeople love pictures! These arethe most liked and commentedcontent on social media. Createnew content to interact on yourFB page and if a pic is great, itcan easily go viral
  • 9. It’s not about getting fans, it’s about engagement 1 2 3 4Analysis Acquisition Animation ActivationWhat kind of Media Editorial strategy Applications,results can we campaigns to animate Contests,expect? What do to recruit community that go beyond and generate simplecompetitors fans engagement from Editorial animationdo ? fans Where Onefeat stands
  • 10. How it works People uploadDefine mission iFrame Campaign pictures & inviteand prizes creation Launch friends for votesHow stylishcan you beWhile doingsport?Run a marathon?
  • 11. iFrame integration on Facebook Countdown Ranking Missions Scoreboard
  • 12. iPhone -Dedicated editorial space For 1 week