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Enjeux du croisement social local mobile -  Nicolas Nova - Near Future Lab
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Enjeux du croisement social local mobile - Nicolas Nova - Near Future Lab

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Présentation de Nicolas Nova, Consultant au Near Future Laboratory et enseignant HEAD lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte". …

Présentation de Nicolas Nova, Consultant au Near Future Laboratory et enseignant HEAD lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte".

Quels sont les différents types d'applications mobile géolocalisées et un panorama des enjeux de ces services pour les usagers : quelles opportunités ? Quelles limites ? Quelles leçons à tirer depuis cinq ans ?

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  • 1. FIRST, LAUSANNESOCIAL/LOCATION/MOBILENICOLAS NOVA, 08.03.2012 WWW.NEARFUTURELABORATORY.COM
  • 2. 2OUVERTURE DES FREQUENCES GPS (1996)
  • 3. 3OLDSMOBILE GUIDESTAR (1996)
  • 4. 4DE MULTIPLES APPLICATIONS
  • 5. 5DES ATTENTES DECALEES DANS LE FUTUR"Location-aware service integration intoapplications began. A critical mass ofnetwork and device support will occurthrough 2006"Gartner, 2003“Once devices were location-aware, businessapplications were expected to takeadvantage of the capabilities in the next twoto five years“Gartner, 2006
  • 6. 6DONNEES D’USAGE
  • 7. 7 EVOLUTION DES ARCHETYPES Wave 3 TomTom (navigation) Wave 2 Garmin (navigation) Dash (navigation) Foursquare (guidance+social compass) TomTom (navigation) Gowalla (guidance+social compass) Garmin (navigation) ... Dash (navigation)Wave 1 Dodgeball (social compass) Plazes (social compass)TomTom (navigation) Jaiku (social compass)Garmin (navigation) Jabberwocky (proximity)Mogi (game) SpotMe (proximity)Botfighters (game) Flickr geotagging (my marks)GeoNotes (location-based forum) ...Active Campus (social compass)...Trends: timeNavigation platforms as the first killer app, Social compass as a Holy Grail (“where aremulti-user applications still slow to be adopted you?”). Lots of similar offers.Location-based content as a recurring archetype Lots of games in the first wave, less in thewith different forms: messages (wave 1) or second, a reasonable number now and use ofAugmented Reality (wave 3). game mechanics in non-game platforms.
  • 8. 8LEÇONS > TECHNIQUES DE POSITIONNEMENT compass + Public transport stops accelerometersBluetooth street names GPS WiFi angle of arrival observed time difference triangulation time difference of arrival location postcode IP street signs zipcode landmarks time business namescultural clues cell ID(phone code? wifi providers? language?)Ref: “35 ways to find your location” by Chris Heathcote (eTech 2004)
  • 9. 9LEÇONS > THE “EMPTY ROOM” PROBLEM
  • 10. 10LEÇONS > LE PROBLEME DES INFRASTRUCTURES
  • 11. 11LEÇONS > CHECK-IN / AUTO-DECLARATION
  • 12. 12“SECOND-ORDER LBS” City Warfare (construit sur Foursquare)
  • 13. 13FACILITER L’ADOPTION > “GAMIFICATION” Foursquare Gowalla
  • 14. 14INTERFACES DEPORTEES
  • 15. 15PLATFORMES (7SCENES)
  • 16. 16LE FUTUR DANS LES DONNEES
  • 17. THANK YOU MERCI GRACIAS DANKE GRAZIENICOLAS NOVAnicolas@nearfuturelaboratory.comwww.nearfuturelaboratory.com