Storytelling et marketing viral :co-créer l’histoire de sa marque avec la communauté webJohn Sadowsky I Auteur, coach13 Oc...
The power of the story    ‘‘ God made man because he loves stories ’’                                                     ...
Bike Friday13 October 2011   © 2011 John Sadowsky   2
Bike Friday13 October 2011   © 2011 John Sadowsky   3
Bike Friday13 October 2011   © 2011 John Sadowsky   4
Bike Friday13 October 2011   © 2011 John Sadowsky   5
Bike Friday                  Lien vers la vidéo : http://www.youtube.com/watch?v=fQscBxx7wLE13 October 2011               ...
“ Stories create the emotional context people        need to locate themselves in a larger                     experience ...
Starbucks13 October 2011   © 2011 John Sadowsky   8
mydeco.com13 October 2011   © 2011 John Sadowsky   9
mydeco.com13 October 2011   © 2011 John Sadowsky   10
“ In order to speak, one must first listen,                  learn to speak by listening ”                                ...
Mathon13 October 2011   © 2011 John Sadowsky   12
Mathon13 October 2011   © 2011 John Sadowsky   13
Mathon13 October 2011   © 2011 John Sadowsky   14
Mathon13 October 2011   © 2011 John Sadowsky   15
Mathon13 October 2011   © 2011 John Sadowsky   16
“ The most important story is not the one we      tell, it is the one we generate in the mind of                        th...
Filofax13 October 2011   © 2011 John Sadowsky   18
Filofax13 October 2011   © 2011 John Sadowsky   19
Filofax13 October 2011   © 2011 John Sadowsky   20
“ There is a general story to human existence.        It is the story of how we use story ”                               ...
13 October 2011   © 2011 John Sadowsky   22
Contact and Information Website:                  www.johnsadowsky.com13 October 2011             © 2011 John Sadowsky   23
Thank you!13 October 2011     © 2011 John Sadowsky   24
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Comment utiliser la puissance des histoires dans votre e-marketing - John Sadowsky

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Présentation de John Sadowsky, professeur Distingué de Grenoble Ecole de Management et Auteur de « Email, social marketing and the art of storytelling » lors de la conférence First "Storytelling et viral marketing : Co-créer l'histoire de marque avec la communauté web" du 13 octobre au Centre Patronal de Paudex (VD)

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Comment utiliser la puissance des histoires dans votre e-marketing - John Sadowsky

  1. 1. Storytelling et marketing viral :co-créer l’histoire de sa marque avec la communauté webJohn Sadowsky I Auteur, coach13 October 2011 13 October 2011
  2. 2. The power of the story ‘‘ God made man because he loves stories ’’ Elie Wiesel, Nobel Peace Prize Laureat13 October 2011 © 2011 John Sadowsky 1
  3. 3. Bike Friday13 October 2011 © 2011 John Sadowsky 2
  4. 4. Bike Friday13 October 2011 © 2011 John Sadowsky 3
  5. 5. Bike Friday13 October 2011 © 2011 John Sadowsky 4
  6. 6. Bike Friday13 October 2011 © 2011 John Sadowsky 5
  7. 7. Bike Friday Lien vers la vidéo : http://www.youtube.com/watch?v=fQscBxx7wLE13 October 2011 © 2011 John Sadowsky 6
  8. 8. “ Stories create the emotional context people need to locate themselves in a larger experience ” Scott Bedbury, Former Brand manager at Nike & Starbucks13 October 2011 © 2011 John Sadowsky 7
  9. 9. Starbucks13 October 2011 © 2011 John Sadowsky 8
  10. 10. mydeco.com13 October 2011 © 2011 John Sadowsky 9
  11. 11. mydeco.com13 October 2011 © 2011 John Sadowsky 10
  12. 12. “ In order to speak, one must first listen, learn to speak by listening ” Rumi, 13th century Persian poet13 October 2011 © 2011 John Sadowsky 11
  13. 13. Mathon13 October 2011 © 2011 John Sadowsky 12
  14. 14. Mathon13 October 2011 © 2011 John Sadowsky 13
  15. 15. Mathon13 October 2011 © 2011 John Sadowsky 14
  16. 16. Mathon13 October 2011 © 2011 John Sadowsky 15
  17. 17. Mathon13 October 2011 © 2011 John Sadowsky 16
  18. 18. “ The most important story is not the one we tell, it is the one we generate in the mind of the listener ” Stephen Denning, Former Director of Knowledge Management, The World Bank13 October 2011 © 2011 John Sadowsky 17
  19. 19. Filofax13 October 2011 © 2011 John Sadowsky 18
  20. 20. Filofax13 October 2011 © 2011 John Sadowsky 19
  21. 21. Filofax13 October 2011 © 2011 John Sadowsky 20
  22. 22. “ There is a general story to human existence. It is the story of how we use story ” Mark Turner The Literary Mind13 October 2011 © 2011 John Sadowsky 21
  23. 23. 13 October 2011 © 2011 John Sadowsky 22
  24. 24. Contact and Information Website: www.johnsadowsky.com13 October 2011 © 2011 John Sadowsky 23
  25. 25. Thank you!13 October 2011 © 2011 John Sadowsky 24

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