Your SlideShare is downloading. ×
  • Like
Comment  utiliser la puissance des histoires dans votre e-marketing - John Sadowsky
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Comment utiliser la puissance des histoires dans votre e-marketing - John Sadowsky

  • 728 views
Published

Présentation de John Sadowsky, professeur Distingué de Grenoble Ecole de Management et Auteur de « Email, social marketing and the art of storytelling » lors de la conférence First "Storytelling et …

Présentation de John Sadowsky, professeur Distingué de Grenoble Ecole de Management et Auteur de « Email, social marketing and the art of storytelling » lors de la conférence First "Storytelling et viral marketing : Co-créer l'histoire de marque avec la communauté web" du 13 octobre au Centre Patronal de Paudex (VD)

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
728
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Storytelling et marketing viral :co-créer l’histoire de sa marque avec la communauté webJohn Sadowsky I Auteur, coach13 October 2011 13 October 2011
  • 2. The power of the story ‘‘ God made man because he loves stories ’’ Elie Wiesel, Nobel Peace Prize Laureat13 October 2011 © 2011 John Sadowsky 1
  • 3. Bike Friday13 October 2011 © 2011 John Sadowsky 2
  • 4. Bike Friday13 October 2011 © 2011 John Sadowsky 3
  • 5. Bike Friday13 October 2011 © 2011 John Sadowsky 4
  • 6. Bike Friday13 October 2011 © 2011 John Sadowsky 5
  • 7. Bike Friday Lien vers la vidéo : http://www.youtube.com/watch?v=fQscBxx7wLE13 October 2011 © 2011 John Sadowsky 6
  • 8. “ Stories create the emotional context people need to locate themselves in a larger experience ” Scott Bedbury, Former Brand manager at Nike & Starbucks13 October 2011 © 2011 John Sadowsky 7
  • 9. Starbucks13 October 2011 © 2011 John Sadowsky 8
  • 10. mydeco.com13 October 2011 © 2011 John Sadowsky 9
  • 11. mydeco.com13 October 2011 © 2011 John Sadowsky 10
  • 12. “ In order to speak, one must first listen, learn to speak by listening ” Rumi, 13th century Persian poet13 October 2011 © 2011 John Sadowsky 11
  • 13. Mathon13 October 2011 © 2011 John Sadowsky 12
  • 14. Mathon13 October 2011 © 2011 John Sadowsky 13
  • 15. Mathon13 October 2011 © 2011 John Sadowsky 14
  • 16. Mathon13 October 2011 © 2011 John Sadowsky 15
  • 17. Mathon13 October 2011 © 2011 John Sadowsky 16
  • 18. “ The most important story is not the one we tell, it is the one we generate in the mind of the listener ” Stephen Denning, Former Director of Knowledge Management, The World Bank13 October 2011 © 2011 John Sadowsky 17
  • 19. Filofax13 October 2011 © 2011 John Sadowsky 18
  • 20. Filofax13 October 2011 © 2011 John Sadowsky 19
  • 21. Filofax13 October 2011 © 2011 John Sadowsky 20
  • 22. “ There is a general story to human existence. It is the story of how we use story ” Mark Turner The Literary Mind13 October 2011 © 2011 John Sadowsky 21
  • 23. 13 October 2011 © 2011 John Sadowsky 22
  • 24. Contact and Information Website: www.johnsadowsky.com13 October 2011 © 2011 John Sadowsky 23
  • 25. Thank you!13 October 2011 © 2011 John Sadowsky 24