Will you get inspired?
What to do with thefollowing creative concepts.    Inspiration? Art? Innovation?          Business model?
> Tree hugger       > Atmosphere Amplifier> Women connector    > Earth connector
>>> Mobile Dwelling Units
understanding creativity.          Organic, energetic        multilayered, complex.   It defines us as human beings.
Structuring CreativityA proactive way to attract ideas & creative resources‘Addictlab = managed open Source system’Unbiase...
Creativity = Chemistry©
Lab/membersLab/ambassadors                                        Lab/researchers           Platforms to accelerate talent
LabmembersActive, international, multi-disciplinary
Lab AmbassadorsNew/Local addictlab representatives
Project databaseOrganised viadifferent subportals.
Platforms for labmembersAd!dict inspiration books
Research theme #29Research on  emerging  technologiesIn collab. with IMEC, MOMA    (NY), Design Incubator    centre (Singa...
Mini-addicts
3D experiencesWorkshops/lectures/  exhibitions/...
Installing an addictlab’shop’Test shopInspiration for a large audienceInformation for the industryConsumer researchStories...
Leaving traces
Involving the public
Geo-branding projectsResult:people becoming ambassadorsMedia finding genuine storiesDecision makers receive a white paper ...
Brusselslab.com
Brusselslab.com
•Temporary space•Discovering new talent•Inspiring a large audienceAllowing the industry to tap intocreative resources and ...
Benefits for the industry &organisations, citiescoherent brand researchSustainable researchInnovation
sponsors   Companies &           organisations           Looking for           innovation
Live Addictlab sessions
Thalys projectCreative X-Ray©:Design brief for the future rolling stock
On Board/                                                                                                             Food...
On Board/                                                                                                             Mate...
The Colours                                                                                                               ...
Thalys Brand StrategyTHALYS          Travel Concept2006           2006 Travel Experience               MoodboardsDesign Br...
Thalys Brand Strategy THALYS            Travel Concept   2006        2006 Travel ExperienceDesign Brief        Moodboards ...
Tao projectHow can you package & sell balancebetween body & soul?
Defining ‘innovation’
Quantum leap theory for brands  About brand energy. (Jan Van Mol, Ad!dict #26, Brand Research)                            ...
Brand identity = point of gravity                                  ST              3D                                     ...
Definition of innovationInnovation = controlled power boosts so that your brand gets to another energy level.             ...
Some examples of ongoing research.
Luxury
Luxury
Font design - still readableReduces print ink up to 20%
treewear           UG1 Le vert
The addictlab modelA way to generate & implement sustainable                changes?
CONVENTIONAL CREATIVE PROCESS                                changes for client                                income agen...
Benefits of an Addictlab project                                   changes for client                                   in...
TMONLY ONE BRAND WORTH WORKING FOR.
Example:From proactive research to   concrete products &  services for companies
How it works : food labAddictlab                  Addictlab          Addictlabresearch on                Book with        ...
INTERFACE TOOLSE-PAPER / LOOP.PH
EVERY DESKTOP IS A COMPUTERMICROSOFT SURFACE / IBAR
concept databaseProject of a disposable spoon.The todays westernsociety is characterised by surconsumption. Adesigner ofte...
The chocolate research       proactive ideas & reflectionsinnovation for Belgian chocolate company
Chocolate bonbons halfway production process: filling added from the bottom...
Client: ITALOSUISSEChallenge: drive business developmentINPUT & RESEARCHMethodology:         yearly LAB subscription      ...
output-   Online research-   Publication-   Salon des Chocolatiers-   others
1. Inspiration Shower© & trend filtering   ADDICTLAB FILES             LAB RESEARCHER          CLIENT                     ...
Sowetolab.comEngaging in conversations, accelerating creative talent, generating awareness
SOWETOLAB/RESEARCH
SOWETOLAB/RESEARCH
SOWETOLAB/RESEARCH
SOWETOLAB/RESEARCH
SOWETOLAB/RESEARCH
SOWETOLAB/RESEARCH
Yourownlab.com projectsConcept generationStrategy/Innovation/design/art/illustration/communication/branding/productdevelop...
Brusselse region projectWants to promote Brussels fashion talent& industry (Modo Bruxellae)-promote Brussels as     - a cr...
Boutiqk objectprint on box
©2005 Garth Roberts for Ad!dict Creative Lab
Boutiqk objects
Diesel projectInspiration ShowerReflections on light & fashionPOS materialWindow display & design project
Ideas for greener cities /output• consultancy Flemish govt & third parties• Publications:       book ANB (white paper)    ...
output- Online research- Publication- exhibitions
Online browsable
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
A managed open source system to generate innovation - Jan Van Mol, Addictlab
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A managed open source system to generate innovation - Jan Van Mol, Addictlab

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Présentation de Jan Von Mol, CEO d’Addict Lab.com et Lab researcher
- Addict Lab lors de la conférence First du 22 septembre à la Maison de la Communication de Lausanne sur le thème des médias sociaux en Suisse

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A managed open source system to generate innovation - Jan Van Mol, Addictlab

  1. 1. Will you get inspired?
  2. 2. What to do with thefollowing creative concepts. Inspiration? Art? Innovation? Business model?
  3. 3. > Tree hugger > Atmosphere Amplifier> Women connector > Earth connector
  4. 4. >>> Mobile Dwelling Units
  5. 5. understanding creativity. Organic, energetic multilayered, complex. It defines us as human beings.
  6. 6. Structuring CreativityA proactive way to attract ideas & creative resources‘Addictlab = managed open Source system’UnbiasedLow thresholdOut of the boxMulti-culturalGlobal
  7. 7. Creativity = Chemistry©
  8. 8. Lab/membersLab/ambassadors Lab/researchers Platforms to accelerate talent
  9. 9. LabmembersActive, international, multi-disciplinary
  10. 10. Lab AmbassadorsNew/Local addictlab representatives
  11. 11. Project databaseOrganised viadifferent subportals.
  12. 12. Platforms for labmembersAd!dict inspiration books
  13. 13. Research theme #29Research on emerging technologiesIn collab. with IMEC, MOMA (NY), Design Incubator centre (Singapore), Domus Academy Italy), V2 (Netherlands), Science Gallery (Ireland), etc, etc.
  14. 14. Mini-addicts
  15. 15. 3D experiencesWorkshops/lectures/ exhibitions/...
  16. 16. Installing an addictlab’shop’Test shopInspiration for a large audienceInformation for the industryConsumer researchStories for the press
  17. 17. Leaving traces
  18. 18. Involving the public
  19. 19. Geo-branding projectsResult:people becoming ambassadorsMedia finding genuine storiesDecision makers receive a white paper on the cityIndustry gets a platform & RDThe city becomes a clear ‘brand’
  20. 20. Brusselslab.com
  21. 21. Brusselslab.com
  22. 22. •Temporary space•Discovering new talent•Inspiring a large audienceAllowing the industry to tap intocreative resources and set upbrainstorming sessions &workshops.
  23. 23. Benefits for the industry &organisations, citiescoherent brand researchSustainable researchInnovation
  24. 24. sponsors Companies & organisations Looking for innovation
  25. 25. Live Addictlab sessions
  26. 26. Thalys projectCreative X-Ray©:Design brief for the future rolling stock
  27. 27. On Board/ Food and Drink A trip on the Thalys does not take that long. Eating and drinking is more like an interesting way to pass the time than a biological need. Eating and drinking on the European Thalys should therefore be pleasantly surprising. The surroundings sparkle, the atmosphere is relaxing and calming. I can choose between different places and locations to position myself, depending on the mood I’m in, and who I’m there with. The food I’m eating is surprising as well, and adds a touch of the extraordinary. It’s a memorable experience... Thalys as a new and tantalising experience. Thalys Brand StrategyTHALYS Travel Concept2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / ColoursDesign Brief Idea Database
  28. 28. On Board/ Materials The materials I touch inside the train are unusual to me. They seem to be from another world - things like cushioning gel, smart textiles, luminescent polymers, soft-touch fabrics and thermo-chromatic inks. All is well-considered and fully functional. Thalys uses materials that are multipurpose and multi- layered. This clearly indicates sound company ethics... Thalys as eco-conscious and aesthetically advanced. Thalys Brand StrategyTHALYS Travel Concept2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / ColoursDesign Brief Idea Database
  29. 29. The Colours of the 2006 Train The overall Thalys brand strategy and the colours that have been defined together with that, must be taken into account. At the same time the train must THALYS MAIN COLOUR Pantone 201 answer to the different moods of its C 40% passengers. Reddish colours to M 100% Y 80% stimulate activity and entertainment, K 0% blue to fuel inspiration and work, green for relaxation. Keeping these effects in mind, a subtle use of the right combination can create a specifically targetted, potent result. THALYS SIDE COLOUR Pantone 5275 THALYS SIDE COLOUR C 50% Pantone 141 M 20% C 0% Y 10% M 11,5% K 30% Y 47% K 0% THALYS SIDE COLOUR THALYS SIDE COLOUR Pantone 5483 Pantone Cool Gray 5 C 50% C 0% M 20% M 0% Y 30% Y 0% K 20% K 35% Thalys Brand StrategyTHALYS Travel Concept2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / ColoursDesign Brief Idea Database
  30. 30. Thalys Brand StrategyTHALYS Travel Concept2006 2006 Travel Experience MoodboardsDesign Brief Idea Database
  31. 31. Thalys Brand Strategy THALYS Travel Concept 2006 2006 Travel ExperienceDesign Brief Moodboards Idea Database 50 50
  32. 32. Tao projectHow can you package & sell balancebetween body & soul?
  33. 33. Defining ‘innovation’
  34. 34. Quantum leap theory for brands About brand energy. (Jan Van Mol, Ad!dict #26, Brand Research) ST 3D Your brand is created by Brand-molecules: SA His MA Sales SH Management BrMo Products Services EVR Environment AS Share holders People CO SER Brick & mortar PR Human resources PE Assets History HR Competitors Social Tissue CEO’s wife Parking space colour Office manager’s makeup CEO’s mistress …
  35. 35. Brand identity = point of gravity ST 3D Your brand is created by Brand-molecules: SA His MA Sales SH Management BrMo Products Services EVR Br Environment Share holders AS People CO SER Brick & mortar PR Human resources PE Assets History HR Competitors Social Tissue CEO’s wife Parking space colour Office manager’s makeup CEO’s mistress …
  36. 36. Definition of innovationInnovation = controlled power boosts so that your brand gets to another energy level. ST SA His MA SH Innovation BrMo EVR Br AS SER PR CO PE HR
  37. 37. Some examples of ongoing research.
  38. 38. Luxury
  39. 39. Luxury
  40. 40. Font design - still readableReduces print ink up to 20%
  41. 41. treewear UG1 Le vert
  42. 42. The addictlab modelA way to generate & implement sustainable changes?
  43. 43. CONVENTIONAL CREATIVE PROCESS changes for client income agency income creative resources PR value
  44. 44. Benefits of an Addictlab project changes for client income Addictlab income Labmembers income Labpartners changes for society credibilty independent Lab PR value
  45. 45. TMONLY ONE BRAND WORTH WORKING FOR.
  46. 46. Example:From proactive research to concrete products & services for companies
  47. 47. How it works : food labAddictlab Addictlab Addictlabresearch on Book with Research onFood concepts on food Chocolate Labmembers Brand DNA / concepten briefing
  48. 48. INTERFACE TOOLSE-PAPER / LOOP.PH
  49. 49. EVERY DESKTOP IS A COMPUTERMICROSOFT SURFACE / IBAR
  50. 50. concept databaseProject of a disposable spoon.The todays westernsociety is characterised by surconsumption. Adesigner often take an important part in thisprocess, creating unnecessary things, waistingressources. But its also up to designers toinfluence consumers, to make them moreconscious and responsable. For hygienic andpractical reasons its not possible to stop producingand using disposable objects, but we can do it in adifferent way: using recycled and recyclablematerials, rethinking the conception of theproducts, saving material.This is a project of a spoon that is produced with aminimal use of material and distributed in a flatway. One can fold it himself with just one handmove and it is ready to use. Its ideal for taking withyou to school, for a picnic. It can also be distributedin ャleavesャso that one can separate and fold aspoon when its necessary. DImensions: 130 x 37 x0,3 mm
  51. 51. The chocolate research proactive ideas & reflectionsinnovation for Belgian chocolate company
  52. 52. Chocolate bonbons halfway production process: filling added from the bottom...
  53. 53. Client: ITALOSUISSEChallenge: drive business developmentINPUT & RESEARCHMethodology: yearly LAB subscription use of labfilesCore team: 3 Lab researchers Brand research / kidsLab resources: depending on needs (conceptual & executional) lab / design lab / marketing / chocolate / communication /OUTPUT• Strategy• Sales guidance• Innovation & new product concepts• Promotion concepts• Products/tastes/packaging• Execution & production of all
  54. 54. output- Online research- Publication- Salon des Chocolatiers- others
  55. 55. 1. Inspiration Shower© & trend filtering ADDICTLAB FILES LAB RESEARCHER CLIENT 0% briefing2. Creative Sparring partnerADDICTLAB FILES LAB RESEARCHER CLIENTLABMEMBER (spec) Visualiser ONGOING COLLAB3. Creative X-Ray©ADDICTLAB FILES Addictlab researchers CLIENTLABMEMBER 1 Visualiser DEDICATED BRIEFINGLABMEMBER 2LABMEMBER …
  56. 56. Sowetolab.comEngaging in conversations, accelerating creative talent, generating awareness
  57. 57. SOWETOLAB/RESEARCH
  58. 58. SOWETOLAB/RESEARCH
  59. 59. SOWETOLAB/RESEARCH
  60. 60. SOWETOLAB/RESEARCH
  61. 61. SOWETOLAB/RESEARCH
  62. 62. SOWETOLAB/RESEARCH
  63. 63. Yourownlab.com projectsConcept generationStrategy/Innovation/design/art/illustration/communication/branding/productdevelopment/...
  64. 64. Brusselse region projectWants to promote Brussels fashion talent& industry (Modo Bruxellae)-promote Brussels as - a creative hub - an innovative brand - a central hub in Europe
  65. 65. Boutiqk objectprint on box
  66. 66. ©2005 Garth Roberts for Ad!dict Creative Lab
  67. 67. Boutiqk objects
  68. 68. Diesel projectInspiration ShowerReflections on light & fashionPOS materialWindow display & design project
  69. 69. Ideas for greener cities /output• consultancy Flemish govt & third parties• Publications: book ANB (white paper) Ad!dict #30 (eng) book ANB (for cities)• Exhibitions• Product & service ideas prototypes & projects
  70. 70. output- Online research- Publication- exhibitions
  71. 71. Online browsable
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