A managed open source system to generate innovation - Jan Van Mol, Addictlab

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Présentation de Jan Von Mol, CEO d’Addict Lab.com et Lab researcher …

Présentation de Jan Von Mol, CEO d’Addict Lab.com et Lab researcher
- Addict Lab lors de la conférence First du 22 septembre à la Maison de la Communication de Lausanne sur le thème des médias sociaux en Suisse

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  • 1. Will you get inspired?
  • 2. What to do with thefollowing creative concepts. Inspiration? Art? Innovation? Business model?
  • 3. > Tree hugger > Atmosphere Amplifier> Women connector > Earth connector
  • 4. >>> Mobile Dwelling Units
  • 5. understanding creativity. Organic, energetic multilayered, complex. It defines us as human beings.
  • 6. Structuring CreativityA proactive way to attract ideas & creative resources‘Addictlab = managed open Source system’UnbiasedLow thresholdOut of the boxMulti-culturalGlobal
  • 7. Creativity = Chemistry©
  • 8. Lab/membersLab/ambassadors Lab/researchers Platforms to accelerate talent
  • 9. LabmembersActive, international, multi-disciplinary
  • 10. Lab AmbassadorsNew/Local addictlab representatives
  • 11. Project databaseOrganised viadifferent subportals.
  • 12. Platforms for labmembersAd!dict inspiration books
  • 13. Research theme #29Research on emerging technologiesIn collab. with IMEC, MOMA (NY), Design Incubator centre (Singapore), Domus Academy Italy), V2 (Netherlands), Science Gallery (Ireland), etc, etc.
  • 14. Mini-addicts
  • 15. 3D experiencesWorkshops/lectures/ exhibitions/...
  • 16. Installing an addictlab’shop’Test shopInspiration for a large audienceInformation for the industryConsumer researchStories for the press
  • 17. Leaving traces
  • 18. Involving the public
  • 19. Geo-branding projectsResult:people becoming ambassadorsMedia finding genuine storiesDecision makers receive a white paper on the cityIndustry gets a platform & RDThe city becomes a clear ‘brand’
  • 20. Brusselslab.com
  • 21. Brusselslab.com
  • 22. •Temporary space•Discovering new talent•Inspiring a large audienceAllowing the industry to tap intocreative resources and set upbrainstorming sessions &workshops.
  • 23. Benefits for the industry &organisations, citiescoherent brand researchSustainable researchInnovation
  • 24. sponsors Companies & organisations Looking for innovation
  • 25. Live Addictlab sessions
  • 26. Thalys projectCreative X-Ray©:Design brief for the future rolling stock
  • 27. On Board/ Food and Drink A trip on the Thalys does not take that long. Eating and drinking is more like an interesting way to pass the time than a biological need. Eating and drinking on the European Thalys should therefore be pleasantly surprising. The surroundings sparkle, the atmosphere is relaxing and calming. I can choose between different places and locations to position myself, depending on the mood I’m in, and who I’m there with. The food I’m eating is surprising as well, and adds a touch of the extraordinary. It’s a memorable experience... Thalys as a new and tantalising experience. Thalys Brand StrategyTHALYS Travel Concept2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / ColoursDesign Brief Idea Database
  • 28. On Board/ Materials The materials I touch inside the train are unusual to me. They seem to be from another world - things like cushioning gel, smart textiles, luminescent polymers, soft-touch fabrics and thermo-chromatic inks. All is well-considered and fully functional. Thalys uses materials that are multipurpose and multi- layered. This clearly indicates sound company ethics... Thalys as eco-conscious and aesthetically advanced. Thalys Brand StrategyTHALYS Travel Concept2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / ColoursDesign Brief Idea Database
  • 29. The Colours of the 2006 Train The overall Thalys brand strategy and the colours that have been defined together with that, must be taken into account. At the same time the train must THALYS MAIN COLOUR Pantone 201 answer to the different moods of its C 40% passengers. Reddish colours to M 100% Y 80% stimulate activity and entertainment, K 0% blue to fuel inspiration and work, green for relaxation. Keeping these effects in mind, a subtle use of the right combination can create a specifically targetted, potent result. THALYS SIDE COLOUR Pantone 5275 THALYS SIDE COLOUR C 50% Pantone 141 M 20% C 0% Y 10% M 11,5% K 30% Y 47% K 0% THALYS SIDE COLOUR THALYS SIDE COLOUR Pantone 5483 Pantone Cool Gray 5 C 50% C 0% M 20% M 0% Y 30% Y 0% K 20% K 35% Thalys Brand StrategyTHALYS Travel Concept2006 2006 Travel Experience Moodboards// Food / Communication / Relaxation / Work / Entertainment / Materials / ColoursDesign Brief Idea Database
  • 30. Thalys Brand StrategyTHALYS Travel Concept2006 2006 Travel Experience MoodboardsDesign Brief Idea Database
  • 31. Thalys Brand Strategy THALYS Travel Concept 2006 2006 Travel ExperienceDesign Brief Moodboards Idea Database 50 50
  • 32. Tao projectHow can you package & sell balancebetween body & soul?
  • 33. Defining ‘innovation’
  • 34. Quantum leap theory for brands About brand energy. (Jan Van Mol, Ad!dict #26, Brand Research) ST 3D Your brand is created by Brand-molecules: SA His MA Sales SH Management BrMo Products Services EVR Environment AS Share holders People CO SER Brick & mortar PR Human resources PE Assets History HR Competitors Social Tissue CEO’s wife Parking space colour Office manager’s makeup CEO’s mistress …
  • 35. Brand identity = point of gravity ST 3D Your brand is created by Brand-molecules: SA His MA Sales SH Management BrMo Products Services EVR Br Environment Share holders AS People CO SER Brick & mortar PR Human resources PE Assets History HR Competitors Social Tissue CEO’s wife Parking space colour Office manager’s makeup CEO’s mistress …
  • 36. Definition of innovationInnovation = controlled power boosts so that your brand gets to another energy level. ST SA His MA SH Innovation BrMo EVR Br AS SER PR CO PE HR
  • 37. Some examples of ongoing research.
  • 38. Luxury
  • 39. Luxury
  • 40. Font design - still readableReduces print ink up to 20%
  • 41. treewear UG1 Le vert
  • 42. The addictlab modelA way to generate & implement sustainable changes?
  • 43. CONVENTIONAL CREATIVE PROCESS changes for client income agency income creative resources PR value
  • 44. Benefits of an Addictlab project changes for client income Addictlab income Labmembers income Labpartners changes for society credibilty independent Lab PR value
  • 45. TMONLY ONE BRAND WORTH WORKING FOR.
  • 46. Example:From proactive research to concrete products & services for companies
  • 47. How it works : food labAddictlab Addictlab Addictlabresearch on Book with Research onFood concepts on food Chocolate Labmembers Brand DNA / concepten briefing
  • 48. INTERFACE TOOLSE-PAPER / LOOP.PH
  • 49. EVERY DESKTOP IS A COMPUTERMICROSOFT SURFACE / IBAR
  • 50. concept databaseProject of a disposable spoon.The todays westernsociety is characterised by surconsumption. Adesigner often take an important part in thisprocess, creating unnecessary things, waistingressources. But its also up to designers toinfluence consumers, to make them moreconscious and responsable. For hygienic andpractical reasons its not possible to stop producingand using disposable objects, but we can do it in adifferent way: using recycled and recyclablematerials, rethinking the conception of theproducts, saving material.This is a project of a spoon that is produced with aminimal use of material and distributed in a flatway. One can fold it himself with just one handmove and it is ready to use. Its ideal for taking withyou to school, for a picnic. It can also be distributedin ャleavesャso that one can separate and fold aspoon when its necessary. DImensions: 130 x 37 x0,3 mm
  • 51. The chocolate research proactive ideas & reflectionsinnovation for Belgian chocolate company
  • 52. Chocolate bonbons halfway production process: filling added from the bottom...
  • 53. Client: ITALOSUISSEChallenge: drive business developmentINPUT & RESEARCHMethodology: yearly LAB subscription use of labfilesCore team: 3 Lab researchers Brand research / kidsLab resources: depending on needs (conceptual & executional) lab / design lab / marketing / chocolate / communication /OUTPUT• Strategy• Sales guidance• Innovation & new product concepts• Promotion concepts• Products/tastes/packaging• Execution & production of all
  • 54. output- Online research- Publication- Salon des Chocolatiers- others
  • 55. 1. Inspiration Shower© & trend filtering ADDICTLAB FILES LAB RESEARCHER CLIENT 0% briefing2. Creative Sparring partnerADDICTLAB FILES LAB RESEARCHER CLIENTLABMEMBER (spec) Visualiser ONGOING COLLAB3. Creative X-Ray©ADDICTLAB FILES Addictlab researchers CLIENTLABMEMBER 1 Visualiser DEDICATED BRIEFINGLABMEMBER 2LABMEMBER …
  • 56. Sowetolab.comEngaging in conversations, accelerating creative talent, generating awareness
  • 57. SOWETOLAB/RESEARCH
  • 58. SOWETOLAB/RESEARCH
  • 59. SOWETOLAB/RESEARCH
  • 60. SOWETOLAB/RESEARCH
  • 61. SOWETOLAB/RESEARCH
  • 62. SOWETOLAB/RESEARCH
  • 63. Yourownlab.com projectsConcept generationStrategy/Innovation/design/art/illustration/communication/branding/productdevelopment/...
  • 64. Brusselse region projectWants to promote Brussels fashion talent& industry (Modo Bruxellae)-promote Brussels as - a creative hub - an innovative brand - a central hub in Europe
  • 65. Boutiqk objectprint on box
  • 66. ©2005 Garth Roberts for Ad!dict Creative Lab
  • 67. Boutiqk objects
  • 68. Diesel projectInspiration ShowerReflections on light & fashionPOS materialWindow display & design project
  • 69. Ideas for greener cities /output• consultancy Flemish govt & third parties• Publications: book ANB (white paper) Ad!dict #30 (eng) book ANB (for cities)• Exhibitions• Product & service ideas prototypes & projects
  • 70. output- Online research- Publication- exhibitions
  • 71. Online browsable