Your SlideShare is downloading. ×
Future Proof your Website 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Future Proof your Website 2014

226
views

Published on

Published in: Business, Technology, Design

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
226
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What Got you Here WON’T Get you There. Future Proof your Website. KEVIN GUILL, DIRECTOR OF DIGITAL SERVICES REZSTREAM 2014 PAII INNKEEPING SHOW
  • 2.  Kevin Guill, Director of Digital Services at RezStream  Founder of the Denver ExpressionEngine Meetup Group  Developed my first website in 2004  Developed 100’s of websites, project managed many more  Specialize in ecommerce and content management systems Email:  Helping hoteliers with their web presence since early 2007 Kevin.Guill@RezStream.com  3 time presenter/co-presenter at the PAII Innkeeping Show Phone: 303-872-4118 LinkedIn: linkedin.com/in/kguill 2014 PAII INNKEEPING SHOW
  • 3. Who we are:    Founded in 2005 Our focus is on serving small independently owned properties in the United States Empower you with superior technology solutions to make your business run better Our Products and Services:  Property Management System o Cloud PMS scheduled for Q2 2014  Online Booking Engine  Digital Marketing o Search Engine Optimization, Pay Per Click, Social Media, Email Marketing  Creative Services o Website Design/Development, Photography, Videography 2014 PAII INNKEEPING SHOW
  • 4. What we will cover  A LOOK BACK AT THE WEB  TYPES OF WEBSITES  3 THINGS TO DO NOW  7 TRENDS FOR 2014  QUESTION & ANSWER 2014 PAII INNKEEPING SHOW
  • 5. A Look Back: Where We Came From 2014 PAII INNKEEPING SHOW
  • 6. A Look Back: Growth of New Websites  January 2004 o 46,033,732 Hostnames o 21,339,810 Active sites o 1st website for many  2013 – Significant growth o Amount of websites grew by 1/3  January 2014 o 861,379,152 Hostnames o 180,067,270 Active sites http://news.netcraft.com/archives/2014/01/03/january-2014-web-server-survey.html 2014 PAII INNKEEPING SHOW
  • 7. A Look Back: Websites: 1990’s – 2000’s Early 1990’s Mid 2000’s • Beginning of Web 2.0 • Centered layouts • Flash • Splash pages • Animations • Drop down menus • Websites inexpensive • Friends built websites Mid - Late 2000’s 2014 PAII INNKEEPING SHOW • Web 2.0 in full swing • Interactive Content • Intelligent websites • Large websites emerge • Visual presence • Websites expensive • You hired a professional • Internet Marketing
  • 8. A Look Back: Websites: 2010 - 2013 2010 2013 • Death of Flash • Mobile Era • Responsive Design • Speed Matters • Social Media Integrations • The Cloud • Professionally Developed 2014 PAII INNKEEPING SHOW
  • 9. A Look Ahead: User Experience  Information Architecture  Visual Design  Functionality  Usability  Typography  User Interface  Content Strategy  Interactive Design 2014 PAII INNKEEPING SHOW
  • 10. Types of Websites Static • Less expensive to develop • Not database driven • Feature-less • Difficult to manage • Change fees • Slow turnaround times for changes Customized CMS • • • • • • • Expensive to develop Database driven Designed to suit Features customized Easy to manage content Takes time to build Need a developer to maintain system and add features 2014 PAII INNKEEPING SHOW Turnkey CMS • • • • • • • Subscription based Affordable Pre-designed Feature rich Easy to manage content Rapid deployment System maintenance, training & support included
  • 11. A Few Key Points 1. Your website should be main focus  It is the MOTHERSHIP 2. Put content on your website FIRST  Be the authority  Get the credit, don’t give it to Facebook, YouTube  Many are too distracted by Social Media  Social Media supports the website, not replace 3. Budget for a website every 2- 3 years 2014 PAII INNKEEPING SHOW
  • 12. 3 Things To Do NOW JANUARY 2014 2014 PAII INNKEEPING SHOW
  • 13. 3 Things To Do NOW: Get a CMS BENEFITS ◦ ◦ ◦ ◦ ◦ ◦ ◦ CHOOSING A PLATFORM Easy to create, edit, publish content Organized content Database: user interactive content Software Integrations Can grow with your business Redesigns are usually less expensive Save time (time is money) ◦ Choose an established platform ◦ Drupal ◦ ExpressionEngine (My favorite ) ◦ WordPress ◦ No custom platforms ◦ Expensive ◦ Painful when you leave ◦ Difficult to find a developer willing to take on project 2014 PAII INNKEEPING SHOW
  • 14. 3 Things To Do NOW: Housekeeping 1. Analyze Your Backlinks  Know who is linking to you. Are they worthy? ◦ Google Webmaster Tools  What is a “Worthy” backlink? ◦ Is the link natural? ◦ Does the link exist on an authority website? ◦ Does it link to the correct page? ◦ It is relatively new?  What is a “Unworthy” backlink? ◦ Anything paid, unnatural ◦ Unrelated industry or location ◦ Website has no or weak authority ◦ User registration/comment spam  Removing the “Unworthy” ◦ Send website owner a request for removal ◦ Use Google Disavow Tool 2014 PAII INNKEEPING SHOW
  • 15. 3 Things To Do NOW: Housekeeping 2. Revisit Your Content  Are you representing accurately? ◦ Brand? Property? Rooms?  Convey your value. What is your unique selling proposition? ◦ Affordable ◦ Luxury ◦ Location ◦ Historic  Give users what they want ◦ Provide real answers to real questions ◦ What questions do your guests ask you? ◦ Entertain them with guest experiences or local stories  What if your content is poor? ◦ If irrelevant, remove it ◦ Re-write or enhance relevant content ◦ Take new property and room photos 2014 PAII INNKEEPING SHOW
  • 16. 3 Things To Do NOW: Focus on the User USABILITY MAKE IT EASY TO CONVERT  Offer multiple ways to enter booking process  Mobile. Act Now o All content/pages must be accessible • Responsive design is the easiest way to manage this right now  Make content easy and interactive o o o o o o Search filters (beds, occupancy, price, square footage) Save favorite unit(s) Compare units Reviews Phone numbers and address easy to find Turn by turn by directions  Keep user moving forward through website o Strategically place calls-to-actions (CTA) on every page • Reservation Buttons • Availability Calendars  A/B test CTAs • • • • • • Test: Location Test: Size Test: Color Test: Text Tool: Wingify Visual Website Optimizer Tool: Optimizely  Track conversions with Google Analytics 2014 PAII INNKEEPING SHOW
  • 17. 7 Trends for 2014 1) Heavy Focus on Mobile 2) More Flat User Interface 3) Simple Color Schemes 4) Fixed on Demand Navigations 5) Videos in Place of Text 6) Large Hero (Intro) Area 7) Large Fonts with personality 2014 PAII INNKEEPING SHOW
  • 18. Thank You! Email: Kevin.Guill@RezStream.com Direct Phone: 303-872-4118 LinkedIn: linkedin.com/in/kguill Booth # 501 2014 PAII INNKEEPING SHOW

×