Benefits of an Online Booking Engine

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Online travel booking revenue has grown by more than 73% in the last five years and you need to know what your potential guests expect from your online booking engine. In this presentation, Josh covers what essentials must be included in your booking engine, how to increase conversions via your website, and how to generate additional revenue.

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Benefits of an Online Booking Engine

  1. 1. Benefits of a Quality Online Booking Engine Josh Wise VP Business Development
  2. 2. About RezStream • Established in 2005 • Located in Denver, Colorado • 21 Employees WHO WE ARE • Software and Internet Services • Independent Properties Only • 100 Rooms or Less WHAT WE DO • Founders of RezStream Set the Tone • Hire Passionate Professionals • Education WHY WE DO IT
  3. 3. About Me • Married 5 years, Together for 19 • 4 Year Old Daughter • Born and Raised in Denver • Sports Enthusiast (Denver Broncos ) • 5 Years at RezStream • Oversee Sales, Marketing and Support • Tricked into Adopting a Foster Dog • Love Helping People Josh Wise
  4. 4. Overvie w Why You Are Here • Interested to understand why an Online Booking Engine will help your business • You want to re-evaluate your current Booking Engine to determine if it’s relevant to the market place
  5. 5. Overvie w What We Will Cover 1. What is an online booking engine 2. How will an online booking engine benefit your property 3. Various calendar options 4. Required Booking Engine features guests expect 5. Reporting and tracking options 6. Varying pricing models
  6. 6. Overview What is an Online Booking Engine? • An application which helps the travel industry support reservations through the Internet How it Works • A booking engine is installed on the properties website, allowing guests the ability to search available room inventory based on specific dates
  7. 7. Stats • 148.3 million travel bookings are made on the internet each year • Internet travel booking revenue has grown by more than 73% over the past five years • 57% of all travel reservations are made on the Internet • More than 40% of online traffic related to travel queries now comes from mobile devices • 65% of same day hotel reservations are made from a smartphone • 39% of online bookings are made outside normal office hours (8am to 5pm) • A typical travel shopper will visit 22 websites in “multiple shopping sessions” before booking a trip *Research sources: eTrack, eMarketer, Alexa.com Travel Booking Statistics
  8. 8. Facts • Provide convenience for your guests • Increase reservations/revenue (57% of bookings made online) • Reduces the need for additional employees • Improving customer service for your onsite guests How an Online Booking Engine Helps Your Business
  9. 9. Them ePoor Transition to a Booking
  10. 10. Them e Seamless Transition to a Booking
  11. 11. Calendar OptionsQuick Booking Widget Option • Ideal for everyone • Located on every page of your website • Located “above the fold” • Ideal for repeat guests, immediate decision makers Vertical Horizontal
  12. 12. Calendar Options • Preferred by B+B’s • Located in main navigation under Reservations or Book Online tabs • Located on accommodations overview pages • Located on unit detail pages 2 Week Calendar Option
  13. 13. Calendar Options2 Month Calendar Option • Preferred by properties with room types and those with a lot of inventory options • Located in main navigation under Reservations or Book Online tabs • Located on accommodations overview page • Located on unit detail pages
  14. 14. Calendar OptionsIndividual Unit Calendar Option • Preferred by properties with unique individual units and those with individual unit detail pages • Located only on individual detail pages
  15. 15. Features Flexibility of Unit Choices • See available units based on search dates • See unavailable units based on same search date • Filter units based on pricing or capacity
  16. 16. Features • Guests can filter their accommodations search by desired amenity • This feature can be toggled on or off Searchable Amenities
  17. 17. Features Additional Revenue Options • Offer packages and/or POS items to the reservation
  18. 18. Features Terms & Conditions Agreement • Protect yourself against the bad guests • Define your rules • Explain your deposit policy • Set your cancellation policies • Outline your rules on children/pets/etc.
  19. 19. Features Billing and Payment Information • Collect contact information • Name • Address • Phone • Email • Custom Field(s) • Collect billing information • 2-Way integration with PMS
  20. 20. Features Booking Engine PMS GDS TripAdvisor TripConnect Gift Certificates Connectivity with Online Booking Engine
  21. 21. FeaturesAdditional Revenue Generators Facebook Mobile Booking Engine TripAdvisor TripConnect
  22. 22. FeaturesCustomized to Your Needs • Minimum night stay • Promotional codes • Multiple rates
  23. 23. • 2-Way connection of availability and bookings • Online bookings automatically populate within reservation software Reservation Software Integration Reporting and Tracking ROI • Track all online bookings • Integration with Google Analytics for revenue tracking by source/keyword Features
  24. 24. Client Provides: Vendor Provides: Room, Rates, Taxes Booking Engine Creation Room Descriptions Custom Theme to Match Website Room Pictures Delivery of Booking Engine Link Property Policies / Terms and Conditions Mobile Booking Engine Deposit Structure Training on the Booking Engine Installing Booking Engine Links on Website GA Account ID Booking Engine Setup Steps Setup
  25. 25. • Typically a setup fee is required • Or setup fee is rolled into your monthly PMS/Support fees • Most relevant option is an ongoing monthly fee for unlimited bookings • Flat fee per booking • Percentage of the booking Booking Engine Fees Fees
  26. 26. • Inclusive packages • Repeat guest login • Ability to modify/cancel a booking • Multiple Currency • Multiple Languages On the Radar Future
  27. 27. Last Slide Yippee Thank you for your time. We appreciate the opportunity to share insight related to Online Booking Engines. Reach Us Phone: 866-360-8210 x1 Email: josh.wise@rezstream.com www.rezstream.com

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