Benefits of a Content Management System

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In the age of responsive websites and savvy web users, RezStream shares the advantages and benefits of using a Content Management System (CMS) to publish and edit your website. Be in control of your …

In the age of responsive websites and savvy web users, RezStream shares the advantages and benefits of using a Content Management System (CMS) to publish and edit your website. Be in control of your website's content even if you don't understand website design and coding.

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  • 1. Benefits of a Content Management System Josh Wise VP Business Development
  • 2. About RezStream WHO WE ARE • Established in 2005 • Located in Denver, Colorado • 21 Employees WHAT WE DO • Software and Internet Services • Independent Properties Only • 100 Rooms or Less WHY WE DO IT • Founders of RezStream Set the Tone • Hire Passionate Professionals • Education
  • 3. About Me • Married 5 years, Together for 19 • 4 Year Old Daughter • Born and Raised in Denver • Sports Enthusiast (Denver Broncos ) • 5 Years at RezStream • Oversee Sales, Marketing and Support • Tricked into Adopting a Foster Dog • Love Helping People Josh Wise
  • 4. Overvie w Why You Are Here • You Wear Multiple Hats • Staying on Top of our Industry is Time Consuming • Determine if a CMS Website is a Solution for You
  • 5. Overvie w What We Will Cover • Static Website • Content Management System (CMS) • Advantages of a CMS Website • CMS Website Options • Website Tips for Today
  • 6. Static Website What is a Static Website? • Most Basic Website, i.e. HTML Coding • Quicker to Develop • Content Doesn’t Change Cons of a Static Website • Requires Web Development Expertise to Update • More Expensive to Maintain • Increased Risk to Business
  • 7. CMS Website What are two of the greatest challenges facing Innkeepers?
  • 8. CMS Website What is a CMS Website? A Content Management System is a computer program that allows publishing, editing and modifying content from a central interface. CMS websites typically aim to avoid the need for hand coding.
  • 9. CMS Advantages YOU Are in Control • Stop Waiting on Someone Else • Nickel and Dimed – NO MORE! • No Design Experience Needed
  • 10. CMS Advantages Content is Like Produce – It’s Better When Fresh • Update your Content • Write Blog Posts • Add Images & Videos • Promote Specials • Write about Local Events • Your Website Grows with Your Business
  • 11. CMS Advantages Plug-In • Global Search • Events Calendar • Email Integration • Room Ratings • Guest Reviews • Google Maps • Google Analytics
  • 12. CMS Advantages SEO-Friendly • Built in SEO Features for Simplicity
  • 13. CMS Advantages Remote Access • Internet Access Required • Single Database to Update • Anytime, Anywhere from Multiple Devices • No Special Software Required
  • 14. CMS Advantages Play Nicely With Others • Add Unlimited Users to Assist with Management • Different Permission Levels Available
  • 15. CMS Advantages Fresh Design – Same Structure • Get a Fresh Look for a Fraction of the Price
  • 16. CMS Website Options Custom CMS Template CMS Customizable Look and Layout Predetermined Look and Layout Customizable Features Feature Rich – Built Responsive Several Months to Design and Develop (60-90 Days) Rapid Deployment (Live Within 5-10 Business Days) Easy to Re-Theme Design Multiple templates to choose from More Costly – Typically a Sizable Deposit and Final Payment Affordable – Little to No Setup Fee, Low Monthly Fee Requires Developer to Maintain (New Features, Security, Support) Maintenance, Training and Support Included
  • 17. Website Tips for Today WEBSITE PURPOSE Navigation Visually appealing Newsletter signup Calls to Action Conversions Responsive Specials, Activities, GCs
  • 18. Last Slide Yippee Thank you for your time. We appreciate the opportunity to share insight on CMS websites. Reach Us Phone: 866-360-8210 x1 Email: