Marketing and Networking for Libraries

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  • Hello mam, wanna use this as my reference in my research project on the Use of Blog as a Marketing and Publishing Tool for the Learning and Information Resource Center of the Davao del Norte State College, Panabo City.
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  • http://globalwebindex.net/wp-content/uploads/downloads/2011/06/Global-Map-of-Social-Networking-GlobalWebIndex-June-20112.pdf
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  • Marketing and Networking for Libraries

    1. 1. Thomas Jefferson Information Center<br />Marketing and Networking in Libraries & Information Centers<br />REYSA C. ALENZUELA<br />Director<br />
    2. 2. What is Marketing?<br />“Marketing is an organizational function and a set of processes for creating, communicatingand deliveringvalue to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”<br />- American Marketing Association<br />Thomas Jefferson Information Center<br />
    3. 3. Purpose-Driven Library Marketing<br /><ul><li>Marketing is more than just advertising.
    4. 4. You are what you publish.
    5. 5. People wants authenticity, not spin.
    6. 6. People want participation, not propaganda.</li></li></ul><li>Purpose-Driven Library Marketing<br /><ul><li>Instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it.
    7. 7. Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the web.</li></ul>Thomas Jefferson Information Center<br />
    8. 8. Web- based Marketing<br />is the use of the web to advertise and sell products on the web.<br />Thomas Jefferson Information Center<br />
    9. 9. The Environs<br />
    10. 10. Social Networking<br />A social networking site (SNS) is an online place where a user can create a profile and build a personal network that connects him or her to other users, create interest groups, post blogs, videos, music and other user- generated contents. <br />
    11. 11.
    12. 12.
    13. 13. Blog<br /><ul><li>A blog (a contraction of the term Weblog) is a type of Web site, usually maintained by an individual who regularly enters commentary, descriptions of events, or other material such as graphics or video.</li></ul>Thomas Jefferson Information Center<br />
    14. 14.
    15. 15. Microblogs<br /><ul><li>Is a form of communication that allows users to publish short pieces (usually 140 characters) of contents.
    16. 16. People use microblogging to talk about their daily activities and to seek or share information
    17. 17. Twitter is a popular microblogging tool </li></li></ul><li>
    18. 18. Video and Photo sharing <br /><ul><li>Increase visibility of library by posting profile.
    19. 19. Promote library programs / events.
    20. 20. Announce new resources in the library.
    21. 21. Substitute for library tour and orientation.
    22. 22. No need for real time learning.</li></li></ul><li>IM and Chatroom<br /><ul><li>Increase visibility of library by posting profile.
    23. 23. Promote library programs / events.
    24. 24. Announce new resources in the library.
    25. 25. Substitute for library tour and orientation.
    26. 26. No need for real time learning.</li></li></ul><li>IM and Chatroom<br />
    27. 27. All marketing strategies meant<br />Awareness<br />Connectivity<br />Expansion<br />
    28. 28. Thomas Jefferson Information Center<br />Networking in Libraries<br />REYSA C. ALENZUELA<br />Director<br />
    29. 29. THE CHALLENGE<br /><ul><li>offer opportunities to build the social capital framework
    30. 30. allow all people equal access .</li></ul>Thomas Jefferson Information Center<br />
    31. 31. Networking<br /> The art of developing contacts within a profession and using them to advance one's work and career. <br />Thomas Jefferson Information Center<br />
    32. 32. Networking has a viral impact<br />Thomas Jefferson Information Center<br />
    33. 33. Our paradigm<br />Thomas Jefferson Information Center<br />
    34. 34. Networks are replica<br />Thomas Jefferson Information Center<br />
    35. 35. Window of America<br />
    36. 36. Key components:<br />Unit cohesion<br />Belief in sense of purpose<br />Thomas Jefferson Information Center<br />
    37. 37. Thomas Jefferson Information Center<br />Networking of Libraries and Information Services<br />
    38. 38. <ul><li> learning from each other
    39. 39. recognizing individual key roles
    40. 40. sharing and collaborating on various endeavours</li></ul>Thomas Jefferson Information Center<br />
    41. 41. <ul><li> learning from each other
    42. 42. recognizing individual key roles
    43. 43. sharing and collaborating on various endeavours</li></ul>Thomas Jefferson Information Center<br />
    44. 44. Learning from each other: Get together<br />
    45. 45. Learning from each other: Meet once in a while<br />Thomas Jefferson Information Center<br />
    46. 46. Build on skills<br />Thomas Jefferson Information Center<br />
    47. 47. Facilitate exchanges<br />
    48. 48. Use social media to break the barrier of time and space. <br />
    49. 49. Thomas Jefferson Information Center<br />Questions???<br />

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