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Bsnl Hungama Entertainment Store

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Presentation detailing the service made available to BSNL Broadband users.

Presentation detailing the service made available to BSNL Broadband users.

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Transcript

  • 1. ON-DEMAND DIGITAL ENTERTAINMENT STOREFRONT
  • 2. The Opportunity: Indian Internet & Broadband 5.85 million+ Indian Broadband Subscribers today.
  • 3. The Opportunity: Indian Internet & Broadband SOURCE: India Online 2008. Report by JuxtConsultant Ranked amongst the Top 5 countries on content sites such as Yahoo, YouTube, DailyMotion, MTV, BBC 57m Internet users in INDIA 4th Largest Internet User-base
  • 4. The Opportunity: Indian Entertainment INR 200 billion+ worth of entertainment industry BOLLYWOOD World’s largest film industry 1000+ Films produced every year Over 4500 screens showing Hindi Movies
  • 5. The Opportunity: Indian Entertainment 400+ TV CHANNELS 300+ RADIO STATIONS INDIA THE LARGEST PRODUCER OF MOVIES! MUSIC PURELY A DERIVATIVE…
  • 6. The Opportunity: Some Facts Average time spent by Indians in watching TV daily 2.5 hrs TAM Media Research Indian online population downloads music & movies 54.5 % India Online 2008. Report by JuxtConsultant
  • 7.
    • A Digital Media Entertainment Company across all 3 platforms
    Hungama Reach... 32 countries 142 distribution partners 300+ content partners 70%+ content ownership
  • 8.
    • Our New Offering ?
  • 9.  
  • 10. BSNL Broadband
      • India’s Largest Broadband Service Provider
      • Over 7 million Registered Users
        • 3.2+ million Broadband Subscribers
      • Consumer base spread evenly across the country
        • North & West: 1.5 mn
        • South: 1.5 mn
        • Rest of India: 0.5 mn
  • 11. Our Proposition!
      • Unlimited Access to ENTERTAINMENT
      • Music, Videos & Gaming
      • at an Unbeatable price
      • 3 simple & easy steps!
  • 12. The Product!
  • 13.  
  • 14. The Product!
  • 15.  
  • 16.  
  • 17. The Product!
  • 18.  
  • 19. The Offering
  • 20. The Offering
  • 21. The Offering
  • 22. The Offering
  • 23. Welcome to
  • 24. BSNL Subscriber base
    • Key regions:
      • North & West: 1.1 mil appx.
        • Maharashtra, Gujarat, Punjab and more…
      • India South: 1.1 mil appx.
        • Chennai, Karnataka and rest of South
      • Rest of India: 0.5 mil appx.
        • West Bengal, Orissa and more…
  • 25. MoD: Marketing Plan
    • Promotions & Gratifications
      • Movie marketing (North & South respectively)
        • Show Tickets, meet-and-greet opp., merchandise
        • Giveaways – Music players, autographed posters, etc…
    • Contd…
  • 26. MoD: Marketing Plan
    • Email marketing
      • Targeted at registered users for MoD service
    • Tele-marketing: BPO Solution
      • Dedicated 10 man team set up
        • With language expertise
      • Training + Script + Monitoring done by Hungama
      • Call types:
        • In-bound – Query escalation
        • Out-bound – Marketing & registration requests
  • 27. The BIG Ticket: Movie Marketing
    • Kambakht Ishq
    • Meet-and-greet with Akshay Kumar
    • Other gratifications:
      • Show tickets, Movie memorabilia, Autographed posters and more…
    • Southern Movie Industry
    • Targeted at the Southern consumers
    • Meet-and-greet with a popular South Indian celebrity
    • Other gratification:
      • Show tickets, Movie memorabilia, Autographed posters and more…
  • 28. Next Steps…
    • Review at the end of Q3 ’09
    • New subscription plans to be introduced
      • MoD/ GoD Combi packs
      • A-la-carte & time based subs
    • Movies-on-Demand (full length) Q4 ‘09 launch
    • Ongoing marketing support/ future roadmap as part of the Marketing Proposal
  • 29.  

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