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Bsnl Hungama Entertainment Store
 

Bsnl Hungama Entertainment Store

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Presentation detailing the service made available to BSNL Broadband users.

Presentation detailing the service made available to BSNL Broadband users.

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    Bsnl Hungama Entertainment Store Bsnl Hungama Entertainment Store Presentation Transcript

    • ON-DEMAND DIGITAL ENTERTAINMENT STOREFRONT
    • The Opportunity: Indian Internet & Broadband 5.85 million+ Indian Broadband Subscribers today.
    • The Opportunity: Indian Internet & Broadband SOURCE: India Online 2008. Report by JuxtConsultant Ranked amongst the Top 5 countries on content sites such as Yahoo, YouTube, DailyMotion, MTV, BBC 57m Internet users in INDIA 4th Largest Internet User-base
    • The Opportunity: Indian Entertainment INR 200 billion+ worth of entertainment industry BOLLYWOOD World’s largest film industry 1000+ Films produced every year Over 4500 screens showing Hindi Movies
    • The Opportunity: Indian Entertainment 400+ TV CHANNELS 300+ RADIO STATIONS INDIA THE LARGEST PRODUCER OF MOVIES! MUSIC PURELY A DERIVATIVE…
    • The Opportunity: Some Facts Average time spent by Indians in watching TV daily 2.5 hrs TAM Media Research Indian online population downloads music & movies 54.5 % India Online 2008. Report by JuxtConsultant
      • A Digital Media Entertainment Company across all 3 platforms
      Hungama Reach... 32 countries 142 distribution partners 300+ content partners 70%+ content ownership
      • Our New Offering ?
    •  
    • BSNL Broadband
        • India’s Largest Broadband Service Provider
        • Over 7 million Registered Users
          • 3.2+ million Broadband Subscribers
        • Consumer base spread evenly across the country
          • North & West: 1.5 mn
          • South: 1.5 mn
          • Rest of India: 0.5 mn
    • Our Proposition!
        • Unlimited Access to ENTERTAINMENT
        • Music, Videos & Gaming
        • at an Unbeatable price
        • 3 simple & easy steps!
    • The Product!
    •  
    • The Product!
    •  
    •  
    • The Product!
    •  
    • The Offering
    • The Offering
    • The Offering
    • The Offering
    • Welcome to
    • BSNL Subscriber base
      • Key regions:
        • North & West: 1.1 mil appx.
          • Maharashtra, Gujarat, Punjab and more…
        • India South: 1.1 mil appx.
          • Chennai, Karnataka and rest of South
        • Rest of India: 0.5 mil appx.
          • West Bengal, Orissa and more…
    • MoD: Marketing Plan
      • Promotions & Gratifications
        • Movie marketing (North & South respectively)
          • Show Tickets, meet-and-greet opp., merchandise
          • Giveaways – Music players, autographed posters, etc…
      • Contd…
    • MoD: Marketing Plan
      • Email marketing
        • Targeted at registered users for MoD service
      • Tele-marketing: BPO Solution
        • Dedicated 10 man team set up
          • With language expertise
        • Training + Script + Monitoring done by Hungama
        • Call types:
          • In-bound – Query escalation
          • Out-bound – Marketing & registration requests
    • The BIG Ticket: Movie Marketing
      • Kambakht Ishq
      • Meet-and-greet with Akshay Kumar
      • Other gratifications:
        • Show tickets, Movie memorabilia, Autographed posters and more…
      • Southern Movie Industry
      • Targeted at the Southern consumers
      • Meet-and-greet with a popular South Indian celebrity
      • Other gratification:
        • Show tickets, Movie memorabilia, Autographed posters and more…
    • Next Steps…
      • Review at the end of Q3 ’09
      • New subscription plans to be introduced
        • MoD/ GoD Combi packs
        • A-la-carte & time based subs
      • Movies-on-Demand (full length) Q4 ‘09 launch
      • Ongoing marketing support/ future roadmap as part of the Marketing Proposal
    •