ON-DEMAND DIGITAL ENTERTAINMENT STOREFRONT
The Opportunity:  Indian Internet & Broadband 5.85 million+  Indian Broadband Subscribers today.
The Opportunity:  Indian Internet & Broadband SOURCE: India Online 2008. Report by JuxtConsultant Ranked amongst the  Top ...
The Opportunity:  Indian Entertainment INR 200 billion+  worth of entertainment industry BOLLYWOOD  World’s largest film i...
The Opportunity:  Indian Entertainment 400+   TV CHANNELS 300+   RADIO STATIONS INDIA  THE  LARGEST PRODUCER  OF  MOVIES! ...
The Opportunity:  Some Facts Average time spent by Indians in watching TV daily 2.5  hrs TAM Media Research Indian online ...
<ul><li>A Digital Media Entertainment Company across all 3 platforms </li></ul>Hungama Reach... 32 countries 142 distribut...
<ul><li>Our New Offering ? </li></ul>
 
BSNL Broadband <ul><ul><li>India’s Largest  Broadband Service Provider </li></ul></ul><ul><ul><li>Over 7 million  Register...
Our Proposition! <ul><ul><li>Unlimited Access  to  ENTERTAINMENT </li></ul></ul><ul><ul><li>Music, Videos & Gaming  </li><...
The Product!
 
The Product!
 
 
The Product!
 
The Offering
The Offering
The Offering
The Offering
Welcome to
BSNL Subscriber base <ul><li>Key regions: </li></ul><ul><ul><li>North & West: 1.1 mil appx. </li></ul></ul><ul><ul><ul><li...
MoD: Marketing Plan <ul><li>Promotions & Gratifications </li></ul><ul><ul><li>Movie marketing (North & South respectively)...
MoD: Marketing Plan <ul><li>Email marketing </li></ul><ul><ul><li>Targeted at registered users for MoD service </li></ul><...
The BIG Ticket: Movie Marketing <ul><li>Kambakht Ishq </li></ul><ul><li>Meet-and-greet with Akshay Kumar </li></ul><ul><li...
Next Steps… <ul><li>Review at the end of Q3 ’09 </li></ul><ul><li>New subscription plans to be introduced </li></ul><ul><u...
 
Upcoming SlideShare
Loading in...5
×

Bsnl Hungama Entertainment Store

1,193

Published on

Presentation detailing the service made available to BSNL Broadband users.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,193
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
55
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Bsnl Hungama Entertainment Store

  1. 1. ON-DEMAND DIGITAL ENTERTAINMENT STOREFRONT
  2. 2. The Opportunity: Indian Internet & Broadband 5.85 million+ Indian Broadband Subscribers today.
  3. 3. The Opportunity: Indian Internet & Broadband SOURCE: India Online 2008. Report by JuxtConsultant Ranked amongst the Top 5 countries on content sites such as Yahoo, YouTube, DailyMotion, MTV, BBC 57m Internet users in INDIA 4th Largest Internet User-base
  4. 4. The Opportunity: Indian Entertainment INR 200 billion+ worth of entertainment industry BOLLYWOOD World’s largest film industry 1000+ Films produced every year Over 4500 screens showing Hindi Movies
  5. 5. The Opportunity: Indian Entertainment 400+ TV CHANNELS 300+ RADIO STATIONS INDIA THE LARGEST PRODUCER OF MOVIES! MUSIC PURELY A DERIVATIVE…
  6. 6. The Opportunity: Some Facts Average time spent by Indians in watching TV daily 2.5 hrs TAM Media Research Indian online population downloads music & movies 54.5 % India Online 2008. Report by JuxtConsultant
  7. 7. <ul><li>A Digital Media Entertainment Company across all 3 platforms </li></ul>Hungama Reach... 32 countries 142 distribution partners 300+ content partners 70%+ content ownership
  8. 8. <ul><li>Our New Offering ? </li></ul>
  9. 10. BSNL Broadband <ul><ul><li>India’s Largest Broadband Service Provider </li></ul></ul><ul><ul><li>Over 7 million Registered Users </li></ul></ul><ul><ul><ul><li>3.2+ million Broadband Subscribers </li></ul></ul></ul><ul><ul><li>Consumer base spread evenly across the country </li></ul></ul><ul><ul><ul><li>North & West: 1.5 mn </li></ul></ul></ul><ul><ul><ul><li>South: 1.5 mn </li></ul></ul></ul><ul><ul><ul><li>Rest of India: 0.5 mn </li></ul></ul></ul>
  10. 11. Our Proposition! <ul><ul><li>Unlimited Access to ENTERTAINMENT </li></ul></ul><ul><ul><li>Music, Videos & Gaming </li></ul></ul><ul><ul><li>at an Unbeatable price </li></ul></ul><ul><ul><li>3 simple & easy steps! </li></ul></ul>
  11. 12. The Product!
  12. 14. The Product!
  13. 17. The Product!
  14. 19. The Offering
  15. 20. The Offering
  16. 21. The Offering
  17. 22. The Offering
  18. 23. Welcome to
  19. 24. BSNL Subscriber base <ul><li>Key regions: </li></ul><ul><ul><li>North & West: 1.1 mil appx. </li></ul></ul><ul><ul><ul><li>Maharashtra, Gujarat, Punjab and more… </li></ul></ul></ul><ul><ul><li>India South: 1.1 mil appx. </li></ul></ul><ul><ul><ul><li>Chennai, Karnataka and rest of South </li></ul></ul></ul><ul><ul><li>Rest of India: 0.5 mil appx. </li></ul></ul><ul><ul><ul><li>West Bengal, Orissa and more… </li></ul></ul></ul>
  20. 25. MoD: Marketing Plan <ul><li>Promotions & Gratifications </li></ul><ul><ul><li>Movie marketing (North & South respectively) </li></ul></ul><ul><ul><ul><li>Show Tickets, meet-and-greet opp., merchandise </li></ul></ul></ul><ul><ul><ul><li>Giveaways – Music players, autographed posters, etc… </li></ul></ul></ul><ul><li>Contd… </li></ul>
  21. 26. MoD: Marketing Plan <ul><li>Email marketing </li></ul><ul><ul><li>Targeted at registered users for MoD service </li></ul></ul><ul><li>Tele-marketing: BPO Solution </li></ul><ul><ul><li>Dedicated 10 man team set up </li></ul></ul><ul><ul><ul><li>With language expertise </li></ul></ul></ul><ul><ul><li>Training + Script + Monitoring done by Hungama </li></ul></ul><ul><ul><li>Call types: </li></ul></ul><ul><ul><ul><li>In-bound – Query escalation </li></ul></ul></ul><ul><ul><ul><li>Out-bound – Marketing & registration requests </li></ul></ul></ul>
  22. 27. The BIG Ticket: Movie Marketing <ul><li>Kambakht Ishq </li></ul><ul><li>Meet-and-greet with Akshay Kumar </li></ul><ul><li>Other gratifications: </li></ul><ul><ul><li>Show tickets, Movie memorabilia, Autographed posters and more… </li></ul></ul><ul><li>Southern Movie Industry </li></ul><ul><li>Targeted at the Southern consumers </li></ul><ul><li>Meet-and-greet with a popular South Indian celebrity </li></ul><ul><li>Other gratification: </li></ul><ul><ul><li>Show tickets, Movie memorabilia, Autographed posters and more… </li></ul></ul>
  23. 28. Next Steps… <ul><li>Review at the end of Q3 ’09 </li></ul><ul><li>New subscription plans to be introduced </li></ul><ul><ul><li>MoD/ GoD Combi packs </li></ul></ul><ul><ul><li>A-la-carte & time based subs </li></ul></ul><ul><li>Movies-on-Demand (full length) Q4 ‘09 launch </li></ul><ul><li>Ongoing marketing support/ future roadmap as part of the Marketing Proposal </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×