EPIC TRAVEL - Competition

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The brief for EPIC travel given to students from the School of Communication Arts in January of 2011.

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EPIC TRAVEL - Competition

  1. 2. Who is Epic ? <ul><li>Epic was born to inspire travellers </li></ul><ul><li>To deliver a fun, reliable and interactive global travel search engine for the travel market with extremely competitive prices. </li></ul><ul><li>Epic World Travel offer 1000’s of exciting tours and travel experiences to the youth market through an easy to use search engine by working with the worlds largest tour carriers. </li></ul>
  2. 3. The Concept <ul><li>My concept behind 'Best Year of Your Life' was something so huge and awesome that you couldn't possibly pass it up. </li></ul><ul><li>Something that spanned continents, countries, cities and towns and introduced you to people and cultures you never believed existed. It is the type of opportunity that people would leave their job for. </li></ul><ul><li>It also became clear very quickly that this was a great business opportunity for Epic world Travel. </li></ul>
  3. 4. Living the Dream <ul><li>focus on one person who gets that opportunity of a life time to see the world </li></ul><ul><li>can convey how awesome and necessary for personal growth travel is and gets our target market asking how they can achieve this </li></ul><ul><li>This is life changing - the person who comes back from this will be a different person - they will preach the travel gospel from every rooftop </li></ul>
  4. 5. 7 Legs of Epicness <ul><li>Africa – Nomad – SAB </li></ul><ul><li>Asia- Komuka – IMS </li></ul><ul><li>Australaisia – Contiki – Walkabout </li></ul><ul><li>North America – Intrepid - Barclays </li></ul><ul><li>South America – Tucan – North Face </li></ul><ul><li>Europe – Topdeck – Ski wear provider </li></ul><ul><li>UK – Andersons & Radical – Ugg boots </li></ul>
  5. 6. The Sponsors <ul><li>Campaign must be lucrative and attractive to our sponsors. How do we get buy-in? </li></ul><ul><li>We need to raise £150k in sponsorship money. How do we raise it? Text applications? </li></ul><ul><li>We need to choose brands that fit. Who should we target? </li></ul><ul><li>Main sponsors: Nexus (Visas), Exchange4Free (FX), MediClinic (vaccinations), Flight Centre (flights), Endomondo (GPS tracking via mobile phone). Buy in from South Africa & Australia. </li></ul>
  6. 7. The Results <ul><li>Reach 2 million 18-35 yr olds globally </li></ul><ul><li>Inspire travel and self actualization </li></ul><ul><li>At least 50,000 applicants on You Tube </li></ul><ul><li>Revenue streams of £100k </li></ul><ul><li>Build brand equity for Epic World Travel </li></ul><ul><li>Make adventure travel more desirable </li></ul>
  7. 8. Communications <ul><li>Social media </li></ul><ul><li>Viral marketing campaign </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Logo or mascot </li></ul><ul><li>Key messages </li></ul>
  8. 9. Useful Links <ul><li>Epic World Travel www.epicworldtravel.com </li></ul><ul><li>Get Rid of Me by OnTheGo Tours www.getridofme.com/ </li></ul><ul><li>Best Job in the World by Queensland Australia. www.ourawardentry.com.au/bestjob/results.html </li></ul>

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