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Public Relations on the Web

Public Relations on the Web



Stephen Puckettes Comm 201

Stephen Puckettes Comm 201



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    Public Relations on the Web Public Relations on the Web Presentation Transcript

    • Excuse Me
    • But would you mind filling out one of these? No I’d rather not Or this? NO Or that? ALL YOUR THINGS SUCK
    • I have a bad feelingabout this
    • Oh don’t worry about itSimply put, this is how companies use the internet to interact with consumers.
    • So who uses Public Relations on the internets? Most Def Mos Def Not anymore MaybePretty much anybody after your heart mind or wallet
    • YesThen it affects you. Ok
    • With theexpanded useof theinternet,companiescan now bemore openabout theirbusiness thanever and canfurtherconnect withtheir clients.
    • A Selection of Criticisms How open should companies be? What should they reveal? What methods should companies use? How well do they connect with clients? How about your social media activity? Who are you targeting? Is your web presence helping or hurting your image?What about reaching other countries?
    • PR strategies are even applied to churches… One study examined how churches were using relationship cultivation techniques on their websites and provided information on how they can better connect with people. Yeah I can’t believe it eitherA lot of methods though quickly shift from year to year as trends, customs and preferences change
    • Credits:Photos WebsitesFlickr/Questioninable Expression/ChandlerHummellPhotographyFlickr/cybermen waving/Johnson Cameraface Websites usedFlickr/February 15 2011/Beto Ruiz Alonso Flickr.comFlickr/Google Talk Pwnz/Mathias Bynens Colourlovers.comFlickr/sharepoint/matthew andersonFlickr/I suppose I could work for Apple as a proofreader/WyszFlickr/oh how I bled for this particular piece of artwork/macwagenFlickr/monotonix_04/[carlo cravero] InformationFlickr/Premade BG 45/~Brenda-Starr~Flickr/paranoia/katiewFlickr/red nose day on the beach/oblivion head Waters, R. D., Friedman, C. S.,Flickr/office coffee/cali.org Mills, B., & Zeng, L. (2011). ApplyingFlickr/John Paul II the Great/ Todd Ehlers Relationship Management Theory toFlickr/Say Hello to Pudu/Lizette Greco Religious Organizations: An Assessment of Relationship Cultivation Online. Journal Of Communication & Religion, 34(1), 88- 104.