Dana Gornitzki

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Physical Presence in an Online World

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Dana Gornitzki

  1. 1. Physical presence in an online world Rewire London / June 8 2010 presented by Dana Gornitzki mAnic Inc / MIEN Magazine Thursday, 12 August 2010
  2. 2. A bit of background 2-minute intro to DG marketing & entrpreneurship public relations / mAnic journalism MIEN - show the site lead into digital and physical balance Thursday, 12 August 2010
  3. 3. How do consumers find you? And how do you find your consumers? traditional (or ‘old’) media? ‘new’ media? word of mouth? a combination? Thursday, 12 August 2010
  4. 4. Media Landscape ‘Old’ model: print, radio, television ‘New’ media: is what online was referred as up to mid to late 2000’s now media landscape is a strong combination and models have flipped Thursday, 12 August 2010
  5. 5. Case Study MIEN Magazine hosted the Parlour a pop up old style living room dedicated to nostalgic fun and civilised merriment Like-minded collaborators and sponsors workshops, activities, physical extension to brand Thursday, 12 August 2010
  6. 6. Thursday, 12 August 2010
  7. 7. Result? engaged existing readers press exposure spiralled into much wider online conversation via blogs + social networks real life engagement / face to face interaction Thursday, 12 August 2010
  8. 8. Now...Your brand what are you selling? showcasing? who are you reaching? and what media do they consume? how do they find your brand? what does it look like? smell like? taste like? Thursday, 12 August 2010
  9. 9. Your brand’s reach where are you now in the landscape? do you have a website? (probably yes) do you have a Facebook account? (probably yes) do you have a blog? (probably yes) Twitter? Foursquare? YouTube? Other social networks? Thursday, 12 August 2010
  10. 10. One or two volunteers brainstorming exercise / collaborative Thursday, 12 August 2010
  11. 11. Keep in touch revival of mAnic this autumn: media strategy / brainstorming / collaboration / ideation ideas? stuck? coffee? dana@nostressnopanic.com Thursday, 12 August 2010

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