Airbus - Financial Analysis (introduction part 1/2)

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Airbus - Financial Analysis (introduction part 1/2)

  1. 1. Alexis Revue 2014
  2. 2. Index 1. Company Description 2. Organization History 3. Mission Statement & Objectives 4. Major products 5. Major markets 6. Management team 7. Competitors 8. Recommendation
  3. 3. 1. Company Overview • European public company • European flagship which unites: ▫ Airbus ▫ Airbus Defence and Space ▫ Airbus Helicopters • 144,000 employees • 130 nationalities • 170 locations
  4. 4. 2. Organization History • 60’s: Fragmented European Market • 1970: Formation of Airbus Industrie (Economic Interest Group ) Aérospatiale + Deutsche Airbus • 1972: A300 1st flight, Boeing 90% of Market Share • 2000: Airbus Market share = 50% of Commercial Aircraft • 2000: EADS = merger of Ger. DASA + Fr. Aérospatiale + Sp. CASA • 2005: A380 1st flight • 2013: EADS becomes Airbus Group
  5. 5. 3. Mission Statement & Objectives Leading commercial aircraft manufacturer, offering the most modern family of airliners European leader in space programs and solutions for armed forces and civil security • Reduce Dependence on States • Strengthen Defence Segment • Centralization • Going local with tailored customer support strategy
  6. 6. 4. Major Products • Passenger Aircraft • Airbus Corporate Jets • Freighter Aircraft • Military Aircraft
  7. 7. 5. Major Markets Revenue2012 $56.5 billion
  8. 8. 6. Management Team Thomas Enders CEO, 53
  9. 9. 7. Competitors Net Orders
  10. 10. 8. Recommendations • Increase the Margin ▫ Reorganization & Centralization ▫ Internationalization & Tailored customer support

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