Studiu isra presentation

311 views
253 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
311
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Studiu isra presentation

  1. 1. CO-CREATIONTHE UP-AND-LIFT OFINNOVATION
  2. 2. LET’S TALK INNOVATION
  3. 3. WHAT’S NOT…Innovation is notrocket science.Innovation is notcreativity but builds uponcreative assets.
  4. 4. WHAT IT IS…Innovation ishard science &social science asrequires interplaybetween products &people.
  5. 5. THE PEAK OF ITInnovation is scuriosity at its be t.
  6. 6. THE INSPIRATION“Innovation distinguishes between a leader and a follower.” Steve Jobs
  7. 7. INNOVATION HAPPENSIN MANY WAYS
  8. 8. INNOVATION TYPESAs DNA ofproducts, incategories thatcannot be outsideinnovation.
  9. 9. INNOVATION TYPESLIFE SAVING and lifeprolonging influencethat impact our ownquality of life day byday.
  10. 10. INNOVATION TYPESLIFE STYLE upgrader and joygenerator by means ofsmall miracles around us.
  11. 11. INNOVATION TYPESAdding VALUE type of effectthat brings color toconsumer experiences,mainly by means of services.
  12. 12. INNOVATION TYPES<OLD DOG, NEW TRICKS> inthe sense of improvementsor “how to make things a bitmore interesting”.
  13. 13. SKY IS THE LIMIT!
  14. 14. INNOVATION IS A STAGE
  15. 15. STAGE 1INVENTIONRoad opening ideas that change,revolutionize and open markets.
  16. 16. STAGE 2 INNOVATIONBrought to life ideas at close reach.
  17. 17. STAGE 3 DIFFUSIONInnovation is everywhere, in everything we touch.
  18. 18. CONSUMERS GROWON INNOVATION
  19. 19. STEP 1 THE SPECTATOR The consumer is an impressionablespectator, constantly amazed by innovation.
  20. 20. STEP 2 THE EXPERIMENTERThe consumer becomes an experimenter and is an receptive newness enjoyer.
  21. 21. STEP 3 THE ADOPTERDaily innovation adopter, the consumer iskeen for it even if somewhat desensitized.
  22. 22. WE ARE HERE!
  23. 23. THE STATUS QUO Consumers expect innovation atincreasing pace and oversized proportions. That’s all?! Same old story! That’s so yesterday!
  24. 24. SO WHAT’S NEXT?
  25. 25. LET THE CONSUMERS IN! THE CO-CREATOR Innovation co-creators generate value bythe interaction with brands and companies.
  26. 26. THE WORLD IS A LAB! Consumer driven innovation is consumer relevant innovation.The consumer is Already has the The road for empowered! DIY gene! success.
  27. 27. INNOVATION STARTS WITH C
  28. 28. WHO’S WHO IN CINNOVATION WORLD?Let’s take two consumers! Alex Tony
  29. 29. ADOPTER TYPOLOGYOwns high TECH = Has high NPAHARDWAREAdopters own and use over6 different types of techdevices.SOFTWARE – OSThe usage of minimum 2different operation systems isa cross validation to eliminatebias.
  30. 30. ZOOM IN THE ADOPTERS AdoptersAmong adoptersthere is an edgy 21% leaderslice of leader usersusers with highestappetite for techand willingness tobuy and use it. followers & watchers
  31. 31. CO-CREATOR TYPOLOGYOwns a set of skills challenges others feels challenged and animated bycomplexity easily handles complexity and simplifies it spots ingenious solutions to ordinarysituations enjoys doing things differently tries novelty with enthusiasm tries to discover surprising things always expresses own point of view only does what she/ he likes needs a lot of data to take a decision always finishes what was started is seen as a good adviser easily adaptableIs a SM influencer
  32. 32. ZOOM IN & OUT THE CO-CREATORSCo-creators can Adoptersbe foundanywhere, both 40% 40%in and out TECHadopters zonedefined by high 27%NPA. Followers Followers & watchers & watchers
  33. 33. LET’S TAKE ALOOK INSIDE!
  34. 34. THE FRAMESchwartz model Hedonism Stimulation Self-directionincludes 10 valuesthat all cultures Achievement Universalismrecognize and by Power Benevolencewhich people can Securitybe holistic Tradition Conformitycharacterized.
  35. 35. CO-CREATORS VS ADOPTERS 54% 21%44% 13% 7% 10% -12% -6% -5% -12% -24% Openness Self Conformity & Benevolence Universalism Hedonism Security to change Enhancement Tradition
  36. 36. CO-CREATORS OUTSIDE TECH 47%54% 25% 16% 21% 13% -6% -5% -4% -15% Openness Self Conformity & Benevolence Universalism Hedonism Security to change Enhancement Tradition
  37. 37. CO-CREATORS ONLINEMedia active consumers are online at least 3 times per week in SM, forums, blogs or review pages. 50% of Alex 60% of Tony typology are typology are media active media active
  38. 38. CO-CREATORS & SOCIAL MEDIA88% 90% 34% 40% 37% 33% 16% 17% 15% 17% 5% 7%
  39. 39. THE ADOPTER PROFILE open minded novelty self seekerquite aspender, technology not alwaysinvolved open to share <here and now> mindset enjoymentless preoccupied by the <greater good> chaser high education most probably married upper SEL (socioeconomic level)
  40. 40. THE CO-CREATOR PROFILE a creative independent explorer minded novelty “sharing isenthusiast caring” mindset if outside TECH area, stronger outer focus is a belief medium or a connecto r high education most probably not married upper mainstream SEL (socioeconomic level)
  41. 41. 1, 2, 3…4!
  42. 42. FOOD FOR THOUGHT!Innovation can be lifted up with the help ofconsumers as they provide across segmentsand categories a wide platform of opportunity viaCo-creators.Co-creators independent of NPA are open andwilling to share, by proving high benevolence asinner value.Co-creators are not rara avis and theiridentification can be facilitated by hard facts andspecific set of human values.
  43. 43. AND ONE MORE THING…Start co-create with the consumers and when co-creating, don’t forget to placethe right consumer on the radar as this is essential to get the up-and-lift of innovation at its best potential.
  44. 44. THANK YOU! THANK YOU!isracenter.com www.isracenter.comcall us for more

×