0
CAMPANIA DORNA ‘’GRIJA PENTRU COPII’’
 Cea mai mare campanie de CRM a sistemului Coca-Cola in Romania
 Parteneriat cu Or...
DE CE SUSTINEM ACEASTA CAUZA?
 Romania - primul loc in Europa - mortalitatea infantila (10 din 1000
copii inceteaza din v...
‘’We make a living by what we get.
We make a life by what we give’’.
Winston Churchill

DE CE DORNA?
 DORNA - al 2 lea ce...
PLAN INTEGRAT DE MARKETING
IN-STORE
PACKAGING

PARTNERSHIP
WITH NGO

IN-STORE

DIGITAL
PLATFORM

TV
TESTIMONIAL
PR EVENTS
Raluca vlad   crm zilele biz final
Raluca vlad   crm zilele biz final
Upcoming SlideShare
Loading in...5
×

Raluca vlad crm zilele biz final

152

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
152
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Raluca vlad crm zilele biz final"

  1. 1. CAMPANIA DORNA ‘’GRIJA PENTRU COPII’’  Cea mai mare campanie de CRM a sistemului Coca-Cola in Romania  Parteneriat cu Organizatia ‘’Salvati Copiii Romania’’ pentru sustinerea copiilor nascuti prematur  Plan integrat de marketing
  2. 2. DE CE SUSTINEM ACEASTA CAUZA?  Romania - primul loc in Europa - mortalitatea infantila (10 din 1000 copii inceteaza din viata pana la varsta de 1 an)*  Principala cauza a mortalitatii - nasterea prematura  In Romania, nasterea prematura > 25% decat media europeana ‘’IMPREUNA PUTEM AVEA GRIJA DE EI!’’ * Conform datelor INS 2011
  3. 3. ‘’We make a living by what we get. We make a life by what we give’’. Winston Churchill DE CE DORNA?  DORNA - al 2 lea cel mai puternic BRAND romanesc in top 50 (revista BIZ)*  Brandul DORNA - cea mai mare asociere cu “good for babies” pe piata romaneasca**  DORNA construieste mai departe pe acest capital de imagine puternic si doreste sa extinda acest bine catre comunitate * Bazat pe un studiu realizat de compania de cercetare Unlock Market Research pentru revista Biz, Septembrie 2013 ** Consumer Tracker, Sept 2013 data
  4. 4. PLAN INTEGRAT DE MARKETING IN-STORE PACKAGING PARTNERSHIP WITH NGO IN-STORE DIGITAL PLATFORM TV TESTIMONIAL PR EVENTS
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×