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Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
Raluca kisescu, director de marketing, avon top social brands 2011
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Raluca kisescu, director de marketing, avon top social brands 2011

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  • 1. Aduce ROI social media? Raluca Kisescu, Director Marketing
  • 2. Aduce ROI social media?Directorul financiar? Friends & friends of your friends?
  • 3. Manifest Credem in culori si zambetul larg al femeilor, atunci cand stim ca au incredere in ele.Credem cu forta si de aceea luptam impotriva cancerului la san si impotriva violentei domestice.Avem usile larg deschise si suntem primiti cu caldura in sufletul a milioane de femei din peste 100 de tari. Suntem – de 125 de ani – AVON, compania pentru femei
  • 4. Istoria Social Media la Avon a inceput… …in 2008 x x x x x1886 1997 2002 2008 2010
  • 5. Avon Space Blog 2010 Vizite: 100.000/luna Posturi: 20/luna - 25% business - 75% friendly Avon* sau personale * adica imbina brandul cu povestile
  • 6. Istoria Social Media la Avon a marcat un punct de cotitura in… …in 2010 x x x x x1886 1997 2002 2008 2010
  • 7. Avon Connects Who Is Using Avon Connects? Reprezentanti 42.47% 2.25% Clienti/Publicul larg 53.31% Lideri in vanzari (cu echipe) • Peste 50.000 membri • Peste 10.000 membri participanti perioada de referinta: 1 martie – 17 aprilie
  • 8. Avon Connects• Pe cei care se intreaba de ce naiba sa inventezi un alt facebook cand ai facebook, ii provoc: de ce sa iti mai iei o pereche de pantofi rosii cand mai ai deja unii?• Pentru ca a doua pereche are ciucuri
  • 9. Avon Connects• Topic-uri specifice de business, gradual accesibile• Sentiment de apartenenta• Promovarea mediului online ca o resursa de potentiali Reprezentanti si/sau Clienti Avon• Imbunatatirea performantelor in vanzari a celor dependenti de social media si folosirea lor ca modele pentru cei (inca) reticenti• Folosirea Romaniei ca tara pilot pentru intreaga lume Avon, sa se vorbeasca si de bine;)
  • 10. Avon Connects Active Participants per Content Type BLOG 22%DISCUSSION 40% VIDEO 8% DOCUMENT 4% POLL QUESTION 2% 24%
  • 11. Oameni care au reusit sa integreze social media in viata lorAug’10 – Rep Dec’10 – echipa cu Ian’11 – echipa cu 80 Reps 108 Reps
  • 12. Istoria Social Media la Avon in zilele noastre… x x x x x x1886 1997 2002 2008 2010 2011
  • 13. Cea mai recenta campanie integrata 360 cu SM•120.000 devizualizari - 8 evenimente - 4000 participanti - 245 cantarete - 3 castigatoare in competitie globala
  • 14. Responsabilitate sociala 12,000 de aplicatii
  • 15. Sarbatorim 125 de ani Avon!Intern Extern125 Ambasadoare Avon 125 femei pentru schimbareAvon Connects avon125.ro
  • 16. Cautam 125 de ambasadoare Avon! Cele mai inspirate si inspirationale125 de povesti ale Reprezentantilor nostri vor fi premiate cu un training de Business Etiquette - Brand dialog
  • 17. 125 de femei pentru schimbarewww.avon125.roScopul: de a aduce in lumina reflectoarelor si de a premia femeilenecunoscute de publicul larg pentru contributia lor la schimbareapozitiva a comunitatii in care traiesc sau la schimbarea in bine a proprieilor vieti
  • 18. Cei 4 pasi ai succesului in social media1. Gaseste oameni interesati de tine sau de ce faci 2. Expune-i constant la continut de calitate 3. Obtine informatii 4. Tine legatura
  • 19. Multumesc!

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