Presentation 2 visual marketing - sm summer camp 2014

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Presentation 2 visual marketing - sm summer camp 2014

  1. 1. SIMPLE VISUAL MARKETING The Power of Images
  2. 2. “Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology”
  3. 3. Pictures Videos Infographics Illustrations Animated GIFs Vines Filtered Pictures Animation VISUAL CONTENT / 16 TYPES Timelapses Charts Quotes Quotes over Pictures Screenshots Comics Data Visualisation Memes
  4. 4. WHY IMAGES?
  5. 5. • Convenience • Ease of engagement • Memorability • Ease of sharing • Crosses many language barriers IMAGES / 5 REASONS
  6. 6. Images are “the snacks” of the internet!
  7. 7. LET’S TALK NUMBERS
  8. 8. SIMPLE VISUAL PLAN
  9. 9. • Start with research • Determine your marketing objectives • Know your customers • Develop a visual content plan • Create the visuals • Implement • Track, measure, and adjust VISUAL MARKETING PLAN / 7 STEPS
  10. 10. • Design • Personalization • Usefulness • Personality • Storytelling • Shareworthiness • Real-time amplification VISUAL PLAN / 7 ELEMENTS OF VISUAL STORYTELLING
  11. 11. VISUAL BRANDS
  12. 12. VISUAL BRANDS / COCA-COLA
  13. 13. VISUAL BRANDS / OREO
  14. 14. VISUAL BRANDS / LEGO
  15. 15. VISUAL BRANDS / MCDONALD’S
  16. 16. VISUAL TOOLS
  17. 17. Slideshows, videos, collages, Animated videos & presentations Infographics Beautiful typography Presentation software Annotation, shapes and sketches Online video app VISUAL MARKETING / TOOLS
  18. 18. LEARN FROM THE PEOPLE
  19. 19. HOME MADE / FATHER AND DAUGHTER
  20. 20. HOME MADE / FATHER AND DAUGHTER
  21. 21. HOME MADE / TIME TRAVEL
  22. 22. HOME MADE / TIME TRAVEL
  23. 23. HOME MADE / TIME TRAVEL
  24. 24. HOME MADE / TIME LAPSE
  25. 25. HOME MADE / TIME LAPSE
  26. 26. HOME MADE / TIME LAPSE
  27. 27. HOME MADE / TIME LAPSE
  28. 28. HOME MADE / TIME LAPSE
  29. 29. Be Shareworthy In Everything You Do!

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