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Mugur patrascu biz camp paraul rece dec 2013
 

Mugur patrascu biz camp paraul rece dec 2013

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    Mugur patrascu biz camp paraul rece dec 2013 Mugur patrascu biz camp paraul rece dec 2013 Presentation Transcript

    • CLIENT AGENTIE BLOGGER
    • CLIENT GAME Sell him to an audience (your audience) Your loyalty and involvement
    • AGENCY GAME The product The client satisfaction
    • BLOGGER GAME Sustainability Upgrade to influencer
    • We come a long way…
    • What Is Social Media ?
    • Bloggers ? Virality ? Facebook ?
    • short lived… POPULAR CULTURE
    • Relevant content
    • The bloggers should move from selling endorsement toward selling content. What is your added value ?
    • The Competition The Agency The Client The Consumers The Specialists
    • Do you have a place on the list ? What can you deliver ?
    • Where are we now ?
    • For Agencies We passed personal relations stage We passed promoting a new medium objective It’s not novelty or innovation anymore, it’s business, it’s partnership, it’s professional
    • For Clients You have passed the thrill, the experiments, the self petting pattern It’s time to decide upon a long term approach and benefits It’s time to think content and community management And you should pay for this
    • For Bloggers You know people, you clarified your positioning and offer It’s time to choose It’s time to commit It’s time to learn It’s time to go back to who you are
    • It’s time Multumesc