CLIENT
AGENTIE
BLOGGER
CLIENT GAME

Sell him to an audience (your audience)
Your loyalty and involvement
AGENCY GAME

The product
The client satisfaction
BLOGGER GAME

Sustainability
Upgrade to influencer
We come a long way…
What Is Social Media ?
Bloggers ?
Virality ?
Facebook ?
short lived…
POPULAR CULTURE
Relevant content
The bloggers should move from
selling endorsement toward selling
content.

What is your added value ?
The Competition
The Agency
The Client
The Consumers
The Specialists
Do you have a place on the list ?
What can you deliver ?
Where are we now ?
For Agencies

We passed personal relations stage
We passed promoting a new medium objective
It’s not novelty or innovation...
For Clients

You have passed the thrill, the experiments, the self
petting pattern
It’s time to decide upon a long term ap...
For Bloggers

You know people, you clarified your positioning and
offer
It’s time to choose
It’s time to commit
It’s time ...
It’s time

Multumesc
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Mugur patrascu biz camp paraul rece dec 2013

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Mugur patrascu biz camp paraul rece dec 2013

  1. 1. CLIENT AGENTIE BLOGGER
  2. 2. CLIENT GAME Sell him to an audience (your audience) Your loyalty and involvement
  3. 3. AGENCY GAME The product The client satisfaction
  4. 4. BLOGGER GAME Sustainability Upgrade to influencer
  5. 5. We come a long way…
  6. 6. What Is Social Media ?
  7. 7. Bloggers ? Virality ? Facebook ?
  8. 8. short lived… POPULAR CULTURE
  9. 9. Relevant content
  10. 10. The bloggers should move from selling endorsement toward selling content. What is your added value ?
  11. 11. The Competition The Agency The Client The Consumers The Specialists
  12. 12. Do you have a place on the list ? What can you deliver ?
  13. 13. Where are we now ?
  14. 14. For Agencies We passed personal relations stage We passed promoting a new medium objective It’s not novelty or innovation anymore, it’s business, it’s partnership, it’s professional
  15. 15. For Clients You have passed the thrill, the experiments, the self petting pattern It’s time to decide upon a long term approach and benefits It’s time to think content and community management And you should pay for this
  16. 16. For Bloggers You know people, you clarified your positioning and offer It’s time to choose It’s time to commit It’s time to learn It’s time to go back to who you are
  17. 17. It’s time Multumesc
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