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Mihai gongu prezentarea gmp zilele biz 2 2
 

Mihai gongu prezentarea gmp zilele biz 2 2

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    Mihai gongu prezentarea gmp zilele biz 2 2 Mihai gongu prezentarea gmp zilele biz 2 2 Presentation Transcript

    • Hijackvertising.
    • Hijacking is:
    • Advertising is: Why does hijacking take place?
    • Good to know. How about people. How are they?
    • Few people are like this:
    • Most people are like this:
    • They follow rather than lead. Feel rather than analyze. They mostly pay attention to what what makes them happy or scared. They rarely change behavior.
    • Which content gives people more excitement? Why does hijacking take place? or
    • It’s also true in the US. Meet McKayla. She’s unimpressed.
    • And the face caught.
    • Until a brand stepped in and impressed her.
    • Which news people rush to read? Why does hijacking take place? or
    • Ballsy brand, ballsy hijack.
    • Witty brand, witty hijack.
    • You can even hijack another brand. Especially when one asks for it. Like Audi did.
    • So BMW went for it.
    • But Audi came back.
    • And then BMW closed it.
    • But the best hijacking material remains
    • The Public Agenda.
    • Here’s a little story you may already know.
    • And one you probably don’t.
    • News is the ultimate human need. News travels at the speed of a tweet. People already pay attention to it. There’s only one thing to do:
    • Hijack it!
    • For Romania’s fastest agency hijack@gmp.ro No 1000 USD deposit. Yet.