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Manafu SMS Camp

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Transcript

  • 1. De ce nu va place sa faceti curat?
  • 2. CRISTIAN MANAFU•  Event Planner (Evensys)•  Consultant (The Connector)•  Social Media Trainer•  Blogger (Manafu.ro)•  Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma.
  • 3. PLATFORME FOLOSITE•  5,6 milioane vizitatori romani pe Facebook•  5 milioane vizitatori romani pe YouTube•  3 milioane de cititori de Bloguri•  2,6 milioane vizitatori romani pe Trilulilu•  520 mii vizitatori pe Twitter•  470 mii vizitatori pe LinkedIn
  • 4. TOP SOCIAL CITIESBloguri Facebook Twitter1. Bucuresti (44%) 1. Bucuresti (24,22%) 1. Bucuresti (49%)2. Iasi (6%) 2. Cluj-Napoca (8,39%) 2. Cluj (8%)3. Cluj-Napoca (5%) 3. Timisoara (7,25%) 3. Timis (7%)4. Timisoara (5%) 4. Iasi (6,74%) 4. Iasi (6%)5. Brasov (3%) 5. Constanta (4,94%) 5. Brasov (4%)Sursa: Refresh.ro Sursa: FaceBrands Sursa: ZeList
  • 5. TOP SOCIAL BRANDS
  • 6. TOP SOCIAL BRANDS IN CIFRE•  Pagina de Facebook - 48•  Campanie pe Facebook -  40•  Blog de campanie  - 19•  Implicare bloggeri in campanie - 33•  Comunicare directa cu bloggeri  - 22•  Cont actualizat Twitter - 22•  Cont actualizat YouTube - 18•  Proiecte speciale - 17•  Site-uri UGC - 14•  Customer care / customer relationship - 14•  Sponsor la evenimente - 13•  Campanie pe bloguri  - 11•  Cont actualizat Wikipedia - 10•  Cont actualizat Flickr - 10•  Spoturi virale - 6•  Social media newsroom - 2•  Blog de produs - 1•  Folosire QR Codes - 1
  • 7. DESTINATIA CANALELOR SM
  • 8. YouTubeMai putine virale in ultimul an, probabil din cauzaindicatorului cost vs performantaExemple"Efix - de la un cal putere in sus""Delfini maidanezi in DambovitaDe retinutO productie foarte buna si un mix de bloggeri bunpentru raspandire.
  • 9. TwitterFolosit mai mult ca suport in campanii si pentrucrearea sau mentinerea buzz-uluiExemple”Refinantare BCR"”Din Romania”De retinutEste esentiala folosirea unui hashtag (#) pentrumentinerea conversatiei si a avea un istoric.
  • 10. FacebookInca suntem in faza cresterii paginilor deFacebookExemplePepsiDon CafeUrsusDe retinutCresterea paginilor este puternic sustinuta astazi deaplicatii si Facebook Ads
  • 11. BloguriPrograme complexeRedescopera Romania, Lansarea Ford FocusCampanii pe bloguriBCR Refinantare, Lansarea iPhone 4SInvitatii pentru bloggeri“3 evenimente intr-o zi” (AurasMihai.ro)Ambasadori ai branduluiObiceiuri Sanatoase, Samsung Mobilers
  • 12. Inlocuiti acum cuvantul “curat” cu …
  • 13. SEX