SOCIAL MEDIA SUMMIT CLUJ-NAPOCA, DEC 2012
CRISTIAN MANAFU•  Event Planner (Evensys)•  Consultant (The Connector)•  Social Media Trainer•  Blogger (Manafu.ro)•  Voda...
PIATA DE INTERNET DIN ROMANIA
5.266.600
TOP INTERNET ROMANIA / ALEXA.COM1. Google.ro             1. Facebook2. Facebook.com          2. Google.ro3. Google.com    ...
STRATEGIASOCIAL MEDIA
01. DEFINIREAOBIECTIVELOR
OBIECTIVELE DE COMUNICARE IN SM
SOCIAL MEDIA MIX
02. DEFINIREA AUDIENTEI
Cand sunt mai activiromanii pe Facebook?
Cati utilizatori de Facebook sunt in Cluj?
•  218.120 clujeni
•  218.120 clujeni•  105.280 sunt barbati
•  218.120 clujeni•  105.280 sunt barbati•  17.880 sunt single
•    218.120 clujeni•    105.280 sunt barbati•    17.880 sunt single•    4.600 au facultate
•    218.120 clujeni•    105.280 sunt barbati•    17.880 sunt single•    4.600 au facultate•    1.520 la facultate
03. CANALELE  SI TACTICI
BEBO, DELICIOUS, DIASPORA*,FACEBOOK, FLICKR, FOURSQUARE,GOOGLE+, LINKEDIN, MEETUP,MYSPACE, NETLOG, NING, PINTEREST,PLAXO, ...
TOP SOCIAL BRANDS 2012
TOP SOCIAL BRANDS IN CIFRE•    Pagina de Facebook - 48                      •    Facebook page - 53•    Campanie pe Facebo...
04. UNITATIDE MASURA
CE MASURAM?
EXEMPLUPRACTIC
01. DEFINIREA OBIECTIVELOR02. DEFINIREA AUDIENTEI03. CANALE SI TACTICI04. UNITATI DE MASURA
MULTUMESC
Manafu prezentare sms cluj 2012
Manafu prezentare sms cluj 2012
Manafu prezentare sms cluj 2012
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Manafu prezentare sms cluj 2012

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Manafu prezentare sms cluj 2012

  1. 1. SOCIAL MEDIA SUMMIT CLUJ-NAPOCA, DEC 2012
  2. 2. CRISTIAN MANAFU•  Event Planner (Evensys)•  Consultant (The Connector)•  Social Media Trainer•  Blogger (Manafu.ro)•  Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia.
  3. 3. PIATA DE INTERNET DIN ROMANIA
  4. 4. 5.266.600
  5. 5. TOP INTERNET ROMANIA / ALEXA.COM1. Google.ro 1. Facebook2. Facebook.com 2. Google.ro3. Google.com 3. YouTube4. YouTube.com 4. Google.com5. Yahoo.com 5. Yahoo.com6. Blogger.com 6. Wikipedia7. Wikipedia.com 7. WordPress.com8. WordPress.com 8. Filelist9. IMDb.com 9. eMAG.ro10. Filelist.ro 10. vplay.ro11. GSP.ro 11. IMDb.com12. eMAG.ro 12. OKazii.ro13. Twitter.com 13. NeoBux14. OKazii.ro 14. Ziarul Gândul 2010 2012
  6. 6. STRATEGIASOCIAL MEDIA
  7. 7. 01. DEFINIREAOBIECTIVELOR
  8. 8. OBIECTIVELE DE COMUNICARE IN SM
  9. 9. SOCIAL MEDIA MIX
  10. 10. 02. DEFINIREA AUDIENTEI
  11. 11. Cand sunt mai activiromanii pe Facebook?
  12. 12. Cati utilizatori de Facebook sunt in Cluj?
  13. 13. •  218.120 clujeni
  14. 14. •  218.120 clujeni•  105.280 sunt barbati
  15. 15. •  218.120 clujeni•  105.280 sunt barbati•  17.880 sunt single
  16. 16. •  218.120 clujeni•  105.280 sunt barbati•  17.880 sunt single•  4.600 au facultate
  17. 17. •  218.120 clujeni•  105.280 sunt barbati•  17.880 sunt single•  4.600 au facultate•  1.520 la facultate
  18. 18. 03. CANALELE SI TACTICI
  19. 19. BEBO, DELICIOUS, DIASPORA*,FACEBOOK, FLICKR, FOURSQUARE,GOOGLE+, LINKEDIN, MEETUP,MYSPACE, NETLOG, NING, PINTEREST,PLAXO, PLURK, SO.CL, SOUNDCLOUD,STUMBLEUPON, TAGGED, TWITTER,XING, XT3, YAMMER, YOUTUBE…
  20. 20. TOP SOCIAL BRANDS 2012
  21. 21. TOP SOCIAL BRANDS IN CIFRE•  Pagina de Facebook - 48 •  Facebook page - 53•  Campanie pe Facebook -  40 •  Facebook campaigns – 39•  Blog de campanie  - 19 •  Campaigns with bloggers – 31•  Implicare bloggeri in campanie - 33 •  YouTube account - 29•  Comunicare directa cu bloggeri  - 22 •  Twitter account - 24•  Cont actualizat Twitter - 22 •  Blogger relations - 21•  Cont actualizat YouTube - 18 •  Sponsor of industry events - 12•  Proiecte speciale - 17 •  Customer care - 11•  Site-uri UGC - 14 •  Blogs for campaigns - 9•  Customer care / customer relationship - 14 •  Special projects - 9•  Sponsor la evenimente - 13 •  User generated content -7•  Campanie pe bloguri  - 11 •  Wikipedia page - 8•  Cont actualizat Wikipedia - 10 •  Flickr account - 6•  Cont actualizat Flickr - 10 •  Viral movies - 3•  Spoturi virale - 6 •  Social media newsroom - 1•  Social media newsroom - 2 •  Pinterest - 1•  Blog de produs - 1 •  Google plus - 1•  Folosire QR Codes - 1 •  Developed a social network - 1 2010 2011
  22. 22. 04. UNITATIDE MASURA
  23. 23. CE MASURAM?
  24. 24. EXEMPLUPRACTIC
  25. 25. 01. DEFINIREA OBIECTIVELOR02. DEFINIREA AUDIENTEI03. CANALE SI TACTICI04. UNITATI DE MASURA
  26. 26. MULTUMESC
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