The sweet spot brings these 2 together Modern Romanians believe in themselves and even if they struggle sometimes, they are determined to progress in life in the right way, through skill and hard work. They are looking for reinforcement given by Romanian role models .
Values: Wants to do great things in the right way;
belief in the importance of progress
Brand Personality: Masculine, Determined,
Full of life, Forward-looking,
Optimistic, Continually looking to improve,
And produces a brand ambition Brand Essence: Role model, inspiring Romanian progress Ursus is a Romanian icon that encourages me to continue on my journey towards my goals
The Ruler knows that the best thing to do to avoid chaos is to take control.
Materials are meant to last and suggest timelessness .
The Ruler acts with a natural sense of authority that makes it easy for others to follow him. He helps individuals become wealthy and powerful .
The Ruler’s relationships are stable. He takes responsibility for himself, his family, his surrounding, and society in general.
The Ruler represents success; he is able to chose and create his own lifestyle. He knows how to satisfy his needs, but he is always considerate of others.
The Ruler is ready to accept both his victories and his failures. He does not blame others.
The Ruler is the model of ideal behaviour in society and has a harmonious personality.
The Ruler is a realist and has illusions neither about himself nor possible danger.
The Ruler leads and inspires.
What is the story? The story of a brand that always has had a simple but challenging Ambition Produce the Best Romanian Beer The story that the brand recognises and respects in other Romanians Inspiring RO Life Journeys Ambition to go higher, further, beyond.
Stand Out Our Stories don’t look like other beer ads Foundation 3
We wanted to hear the stories of Modern Romanians
URSUS journeys always start with an ambition and a dream