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Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
Dragos stanca social media summit 2013
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Dragos stanca social media summit 2013

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Transcript

  • 1. Ce NU inseamna FacebookDragos StancaManaging PartnerThinkdigital RO
  • 2. Facebook nu… inseamna doar content 85% of people on Facebook are content creators 5.5B storiesposted every day (worldwide, average)
  • 3. Facebook nu… inseamna doar o pagina Bought Media BRAND Earned Media (Viral Effect- Bonus imps) ( Premium Ads-Booked ) Owned Media (Fan Page)
  • 4. Facebook nu… inseamna doar aplicatii
  • 5. Facebook nu… inseamna aplicatii spam tip quiz
  • 6. Facebook nu…. inseamna doar desktop ads 67% YOY growth 2.2 MIL Monthly active users on mobile in Romania
  • 7. Facebook nu… inseamna doar marketplace
  • 8. Do I want to engage Do I want to be the onlyDo I want to push my Is your only touchpoint with users after they advertiser running in message in 1 day? mobile? have logged out of FB? that placement? Do I need massive Do I need all FB Do I want to display a reach in a small time Do I want retargeting? targeting options? large size creative? window? Do I want to drive Do I want to build actions (e.g. likes, Do I want to drive awareness for my new FBX sales, app installs, engagement? product/service registrations)? release? Mobile Marketplace Reach Block LOX Premium Ads Target Block
  • 9. Facebook nu… e doar pentru campanii de 100 deeuro
  • 10. Facebook nu… e doar pentru campanii de 100 deeuro
  • 11. Facebook nu… se foloseste doar in campanie
  • 12. Facebook nu… se foloseste doar in campanie Awareness | Launch / Premium Ads, Audiences Engagement / content, sponsored stories, offers… Acquisition / marketplace, content, apps
  • 13. Facebook nu… inseamna like-uri cu orice pret
  • 14. Facebook nu… inseamna like-uri furate
  • 15. Facebook nu… inseamna poze ridicole
  • 16. Facebook nu… e despre spam taguri
  • 17. Facebook nu… vrea deputati de tip Chirita 
  • 18. Facebook nu… incurajeaza ridicolul si prostia
  • 19. Facebook nu… trebuie tratat altfel decat cacasa sau biroul
  • 20. Multumescdragos.stanca@thinkdigital.netfb.me/dragos.stancaDragos StancaManaging PartnerThinkdigital RO

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